Get More Traffic
Starting a blog has never been easier with hosting services like BlueHost and platforms like WordPress.
The problem many artists face is the challenge of increasing blog traffic.
You might have been told that the more blog posts you publish the more traffic your art blog will receive. This statement is true as long as you are writing content your target audience is searching for online, and the titles catch their attention.
Would you like to increase your art blog traffic?
Are you becoming frustrated because you are spending hours writing blog articles that no one is reading?
This post will explain why titles are important and how to write catchy art blog titles to increase blog traffic.
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Increase Traffic To Your Blog With Great Titles
By the end of this post, you will know…
- How to increase artist blog views
- How to increase art blog traffic
- Add power words to your titles.
- Test your art blog titles
Do you spend a significant amount of time writing high-quality, keyword-rich art blog posts that will drive and connect your target audience to your artwork?
Are you frustrated because nobody is reading the posts you have spent so much time on?
If your goal is to increase your art blog traffic, your titles are the first place to look. That is as long as you are doing keyword research before you write your blog posts.
Do you put in as much effort into your titles as you do with the post’s content?
Let’s say you spent thirty minutes searching for long-tail keywords and spend an hour or two writing a thousand-word blog post. If no one reads the post, you have wasted your time.
Writing art blog posts will help you to be discovered by more people online.
Crafting titles that inspire a reader to click on the link will increase your blog traffic.
How To Increase Search Traffic
No matter how sensational and marvelous your blog post titles are, if your content doesn’t live up to your title, say goodbye to returning visitors and conversions, and say hello to a high bounce rate and a bad reputation. (Source – Tracy Gold – Content Marketing Institute)
Tracy shared some valuable tips on how to write titles that inspire people to click on. Here is an outline of the post she wrote.
- Focus On Titles
- Never Write Blog Misleading Titles To Get People To Click
- Find The Right Keyword
- Position Keywords Near The Beginning Of Your Blog Titles
- Use Numbered Lists In Blog Titles
- Avoid Dropping Names
- Learn To Love Your Thesaurus
- Brainstorm The Heck Out Of That Baby
- Treat Titles As A Team Sport
You read more by visiting Content Strategy: 9 Secrets for Awesome Blog Titles for Posts.
Tracy brings up a great point. If your content does not hold up to the well-crafted title, you will lose your audience.
Your main objective should be to write titles that explain what the content is about. Respect your reader’s time and always keep your promise.
You want to build a relationship with your audience and create an emotional connection between them and your artwork.
That is how you will increase blog traffic over time and generate more online art sales.
Increase Blog Traffic With Long Tail Keywords
What is the primary focus of businesses starting a blog?
The objective of a blog is to make it easier for people to discover you on search engines.
Every day millions of people go to search engines like Google or Bing to find a solution to a problem they might have or information about a product.
Publishing content that your target audience is searching for will make it easier for them to discover your website.
The more people who visit your online gallery, the better.
Why is art blog traffic so relevant?
More traffic equals more sales.
Think about it for a second.
Do you think you will have more sales if 10 people visited your site or if you had 10,000 visits?
Is there anything else to think about besides writing content your audience will enjoy and titles that encourage them to click?
Yes, there is.
You will want to focus on using keywords in both your content body and the title.
What are keywords?
A keyword is defined as an informative word used in an information retrieval system to indicate a document’s content.
To put it in simple terms, the words that people type into Google’s search bar are keywords. It is a word or group of words that describe what they are searching for.
Google uses a sophisticated algorithm to understand what each post is about that is published online.
Focusing on specific keywords that you would like your post to rank for will help Google understand what you are writing about.
The post with the best content that focuses on a specific keyword(s) wins the race, and they will be ranked number one in the search results.
For example, if you are writing a post about a horse painting you have just finished, you will want to focus on keywords that describe the horse painting.
Below are some words you might want to consider:
- Horse painting
- Horse oil painting
- Horse watercolor painting
- Original horse painting
- (Specific breed) horse painting
- Horse painting for sale
- Horse painting by (artist name)
- What inspired my horse painting
- How to care for your new horse painting
As Tracy explained in her post, find the right keywords, and place them in the title’s front.
Don’t forget to include the keywords in the body of your content.
Some artists fail at keyword research because they focus o keywords they will never be able to rank for.
The keyword horse paintings is an example of a keyword phrase that would be difficult to rank for.
When you search for “horse paintings” in the search engines, you will see that top authority sites like Etsy, Fine Art America, and Amazon are in the search results’ top three slots.
It will be difficult, if not impossible, to compete against top authority sites like those if you are starting.
The question is, what should you write about if you are a horse painter and you want to increase blog visitors?
The answer is to focus on long-tail keywords. Long-tail keywords are a phrase that focuses on a specific topic.
For example, Horse Paintings For Small Rooms would be a long-tail keyword that focuses on a specific topic. There will not be as many people searching for that phrase, but you will see an increase in blog traffic if you can rank at the top.
For this example, the top two results were Pinterest, which means no sites have published valuable content about horse paintings for small rooms.
You would have a better chance to increase your blog traffic if you focused on long-tail keywords like this example than to focus on keywords you would not be able to rank for.
How to Use Keywords Effectively in Art Blog Posts
How To Optimize Your Art Blog Posts With LSI Keywords
Add Power Words To Your Titles
Once you have done your keyword research and created high-quality content that your readers will enjoy reading, you will have to write a title that will inspire them to click on your link.
Adding power words to a title is a proven way to get more clicks. More clicks mean more traffic to your site.
A power word is a word or phrase that is used to incite action.
Most headlines that have a high clickthrough rate have at least one power word in them.
Below are some examples of power words that will create emotional headlines:
- How to
For more power words, visit 401 + Ridiculously Useful Power Words To Increase Conversions.
Test Your Art Blog Titles
One of the benefits of writing art blog posts is that you can revise them at any time.
Taking the time to see how well your art blog is doing with Google Analytics will help you to decide if you have to rewrite your title or not.
You might want to consider rewriting a title if you are noticing nobody is clicking on it.
Keep an accurate record of how many clicks your posts are receiving.
It will take a couple of months for you to see any results after changing the title of your post.
After a couple of months went by, review the post, and see how the new title is performing.
Continue this process until you are happy with the results.
Final Thoughts On How To Increase Blog Traffic
There is no magic pill that will increase your blog traffic fast.
Building an audience and ranking high in Google’s search takes time.
But you can speed up the process by spending time on keyword research, writing great content your target audience is searching for, and creating catchy titles that will attract their attention.
If your reader enjoys what you are writing about, they will reward you by sharing your post on their social media accounts.
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