How To Increase Art Sales With OptinMonster Spin To Win
One of the hardest things to do online is to give people a reason to engage with your content.
There are countless sites with countless more being added every week.
Site selection is vast, attention spans are short, and getting and retaining visitors to your site – let alone bringing them back – can seem like an insurmountable challenge.
One potential answer to that challenge, however, is to gamify engagement on your website.
We all love games, and many of us spend a lot of time (maybe more than we’d like to admit) playing them, so why not add an element of game and chance to entry onto your site?
Of course, you don’t want to turn your site into a haven for annoying pop-ups, either.
That balance is especially perilous for art websites.
With so many art outlets and COVID-linked recessions across the globe, it can be hard to make your site stand out.
To that end, let’s take a look at how you can use OptinMonster Spin to Win to increase site traffic and engagement.
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What Is OptinMonster Spin To Win?
For those not in the know, this OptinMonster Spin To Win plugin is pretty much just what it sounds like – you “spin” a digital wheel and see if you “win” whatever prizes the site has decided to offer as giveaways.
However, there’s a lot more to it than that. You’re obviously not spinning a “physical” wheel, so what’s going on here?
Well, the “spinning” takes place either during or after an information-entry phase, which is the real point of the plugin from the website’s perspective.
As the owner of the website, you want to keep people informed about different events going on with your site.
You also want to make sure that people are incentivized to use your site, and that they take an active interest in your products.
Advertisements are a great way to do that, but what if people don’t see them?
Sending out email notifications and newsletters can be a great way to get around that hurdle by advertising directly to people, but for that, you first need their email addresses.
OptinMonster Spin To Win solves all of those problems.
All you have to do is set up a campaign, as described below, and then blast out the newsletters and announcements.
All those using your site have to do is enter their email into the box provided to “spin” the wheel and potentially win.
There’s also the fact that Spin to Win solves another huge problem that art and artists’ websites can face – engagement.
By some estimates, Spin to Win can increase engagement by 20% to 30%.
For sites that are new, especially, that boost can mean the difference between surviving and failing online.
Avoiding Annoying Pop-ups
Of course, anyone who has used the Internet for any length of time might already suspect that the idea of a Spin to Win wheel has a notable flaw – namely, that it may come across as a pop-up ad.
Nobody likes clicking on a site and being met with all manner of annoying pop-ups.
Worse still, because of pop-ups, association with shady sites, which are sometimes rife with viruses and other issues, they can make your site seem suspicious and cause would-be users to become leery and click away.
That’s why you want to make sure that the Spin to Win wheel is integrated in such a way as to keep it from seeming seedy or manipulative.
One of the biggest ways Spin to Win avoids this is by putting users in charge.
Users do not need to put their emails into the entry field if they don’t wish to do so.
In addition, you’ll want to limit the amount of times the Spin to Win option comes up.
Once per visit at maximum is enough.
Don’t bombard your visitor. No one wants to feel manipulated or used.
Creating a Campaign
One of the other points in OptinMonster Spin To Win’s favor is that you can customize campaigns.
You can choose the color and overall appearance of the wheel, helping to keep it coordinated with the overall aesthetic of the site.
In addition, you can customize a whole host of other metrics, such as how often and where it appears on your site.
Finally, it is time to integrate the wheel into your website itself. Tools such as OptimMonster are great at this because they streamline the process and make it highly accessible.
Simply click the Publish and Status tabs and follow the instructions that lead you through every step of the process.
Final Thoughts On How To Increase Art Sales With OptinMonster Spin To Win
Finding a way to keep clients engaged with your website is hard. Spin to Win tools can make it a lot easier.
What’s more, the emails you get from entries can help you blast out newsletters and announcements, increasing engagement even further.
In all, it’s a great form of site improvement – so why not give it a spin?
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