Are you finding it difficult generating traffic to your website? Are you always writing articles that no one reads? If so you are not alone. An easy way to generate more traffic to your site sell more art is by writing pillar content. In this post, you will discover how to increase art sales with great pillar content.
How To Increase Art Sales With Great Pillar Content
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I started to sell original art online over 16 years ago.
I have seen many changes over the years. Some of the changes were good and some of the changes have altered my digital online marketing strategy and needless to say created a ton of work for me.
The biggest change that I have witnessed was the importance of owning an art blog.
I was not familiar with blogging when I started and if I were to guess fine art blogs were scarce.
However, if I knew back then what I know now I would have started an art blog 16 years ago.
What I didn’t realize in the beginning was that the internet was driven by text.
I was able to drive a lot of traffic to my first artist website because there was not a lot of content for artwork at the time.
The problem artists face today is with all of the content being posted on a daily basis, it is becoming more and more difficult for businesses of all sizes to be noticed.
Businesses who write the most valuable content win the race. Their website and posts will rank high in Google’s search results which in turn drives traffic back to their site.
It takes more than starting painting blogs to build an online presence, you need to write great content and a lot of it.
What is Pillar Content
Pillar content is content that will live on forever. It is valuable information that does not age.
They are the articles, or posts that you write, that makes you so excited to publish and share on your social media networks.
Pillar content is the content that is so valuable to the readers that they bookmark the post and revisit it over and over.
It is content that the readers find it necessary to share with their friends.
These articles are often longer than usual posts and filled with detailed information.
Some people might call these posts “evergreen content”, or “cornerstone content.” It does not matter what you call it, what is important is that you write great content that will drive traffic to your blog and website. That is how you increase art sales.
“Generally speaking, pillar pages are much longer than normal blog posts. They’re often similar to an e-book with hyperlinked chapters at the top of the text.
They are in-depth enough to provide real value to your audience but general enough to allow for “cluster content” to do more of the specific explaining.” (Source: Neil Patel)
Why is Pillar Content Important for Artists
Pillar content is important for artists because it helps to generate a large amount of traffic to their site.
It is important to know that Google understands the text, not images.
Google will not understand what your site has to offer if you only upload images of your artwork on your website.
In return, your site, pages, and posts will rank low in Google’s search which means people will never find your site online.
The text you write on your site is what allows Google to understand what your website is about and what it has to offer to the readers. The more content that you post, the easier you will make it to Google to recommend your site to your target audience, the people who will be interested in purchasing your artwork.
Artists who have learned how to market their art online are the ones who are succeeding. They have learned that it takes more than posting images on Facebook and Instagram to sell art.
As an artist, you want to continue to produce high-quality art. As a writer, you want to write content that helps Google understand what your site has to offer, but entertaining and valuable enough to the reader so they will want to come back for more.
How Pillar Content Increase Art Sales
Pillar content increases art sales because it provides a way for people to find you on the internet while giving value to your audience.
If a reader finds your content interesting, they will want to revisit your site.
After coming back to your site a few times, they will start to learn your unique voice. They will feel like they getting to know you without even meeting you. You are building their trust.
Once you have built their trust, it will be easier for you to sell your artwork to them. They will become a loyal collector of your artwork because you provided them with valuable content that let them get to know you as an artist.
These people will become a part of your Alpha marketing team. They will help you to grow your online art business by supporting and promoting your artwork.
It is much easier to increase your art sales when you build an Alpha team instead of searching for people every day. Your Alpha team will help you to find build brand awareness.
Here is an example, let’s say you had a passion for baking.
Would you rather visit a blog that had a variety of delicious recipes as well as helpful tips to save money on ingredients and baking supplies or a blog that just had recipes?
If you had a passion for baking, you would want to learn everything you can about baking.
A blog that offered extra value would catch your attention.
You would start to trust the site and be more willing to purchase products that they offer or suggest.
People who love your baking would ask for the recipe and you would share the site you got it from.
You are now part of the sites alpha team. You are helping them build their audience just because they provided value to you.
As a selling artist, you will want to do the same thing for your collectors.
Providing value to your customers does not mean that you have to give them a discount or give them something for free.
Writing content that will help solve your reader’s problems will be more valuable to a reader than a 10% discount.
What Are Some Pillar Content Ideas for Artists
Pillar content will be different for every artist. The best way for you to provide pillar content is to be yourself. Write as if you were talking to a friend over a cup of coffee.
Your unique voice and beliefs are what will make great content that will last, generate traffic to your site, and help increase art sales.
Nobody will be able to tell your story as you can.
Here are some topics that you can write about:
• When you started.
• Education if any.
• What inspires you to be an artist.
• What inspires you to create your artwork.
• What motivates you to become the best artist you can be.
• The struggles of being an artist.
• The rewards of being an artist.
• Your mentors.
• Your technique.
• Your tools.
• Stories about your artwork.
Sell Art Online Free
Taking the time to blog will help you to sell your artwork online for free.
You will not have to pay for someone to market your business or pay a commission for someone to sell your art.
The only thing blogging will cost you is your time.
I do want to close this article by letting you know that blogging takes time.
You will not see instant results.
The good news is that everything that you do today will help you to build your business for years to come.
Unlike social media, your blog posts will be searchable for as long as you have them published.
Posts like Art That Sells – What Artists Need to Know generates thousands of weekly views to NFAM (Nevue Fine Art Marketing) and the post is two years old.
You will not see those results by posting an image on Facebook or Instagram.
If you want to speed up the growth of your blog take the 28 Day Blogging Challenge for Visual artists.
The 28 Day Blogging Challenged has helped over a thousand artists like you.
- Art Marketing Basics: Pillar Content Generates Traffic
- How to Write Pillar Content and Why it is Important for Artists
- 4 Effective Tips for Writing Art Blog Posts That Rank Well
- WordPress SEO Basics eBook
Generate Traffic to Your Art Blog Fast With Pinterest
Pinterest has helped me to build my blog faster than I could have ever imagined.
In fact, Pinterest drives more traffic to my site than all of my social media accounts combined.
When you are just starting your blog you can speed up the growth by creating a Pinterest Business Account.
Here are some posts to help get you started:
- Create a Pinterest Business Account Step by Step
- How to Hide Pinterest Images in Blog Posts with Social Warfare
- How to Create Pinterest Images with Canva
- How to Use Pinterest to Drive Massive Art Blog Traffic
- Increase Your Art Blog Traffic with Simple Pinterest SEO
- How to Start a Pinterest Strategy for Artists
- How to Create a Pinterest Profile for Your Art Business
- Pinterest Board Tips That Will Attract Your Target Audience
- What You Should Pin to Your Artist Pinterest Boards
Being noticed on the internet is a lot of work. If you are willing to work hard and tell your story, you will become noticed and become as successful as you wish to be.
Dreams come true with dedication and hard work. You can do anything that you can dream. Writing pillar content is one way for you to increase art sales, build brand awareness and take you one step closer to your dreams and goals.
How to Increase Art Sales with Great Pillar Content Overview:
- What is Pillar Content
- Why is Pillar Content Important for Artists
- How Pillar Content Increases Art Sales
- What Are Some Pillar Content Ideas for Artists
- Sell Art Online Free
- Generate Traffic to Your Art Blog Fast With Pinterest
You might also be interested in:
- How to Review Your Goals and Sell More Art Next Year
- 4 Mistakes Artists Make on Their Website
- 7 Mistakes That Hurt Your Art Blog
- 10 Reasons Artists Should Start Blogging
- How to Review Yoast Analysis on Art Blog Posts