Are you finding it difficult generating traffic to your website? Are you always writing articles that no one reads? If so you are not alone. An easy way to increase art sales and generate more traffic to your site is by writing pillar content.
How To Increase Art Sales With Great Pillar Content
What is Pillar Content?
Pillar content is content that will live on forever. It is valuable information that does not age.
They are the articles, or posts that you write, that make you so excited to publish and share on your social media networks.
It is the content that is so valuable to the readers that they bookmark the post and revisit it over and over again.
It is content that the readers find it necessary to share with their friends.
These articles are often longer than usual posts and filled with detailed information.
Some people might call these posts “evergreen content”, or “cornerstone content.” It does not matter what you call it, what is important is that write great content that will drive traffic to your blog and website. That is how you increase art sales.
Why is Pillar content important for artists?
Pillar content is important for artists because it is what generates traffic to their site. Google understands text not images. If you only provide images of your artwork, Google will not be able to recommend your site.
Google will not know what your site is about and whom to recommend it to. Your art will be lost in the crowd.
The content on your site is what allows Google to understand what your website is about and what it has to offer to the readers. The more content that you have, the more Google will be able to recommend your site to the correct people, the people that will be interested in purchasing your artwork.
Content is great for Google to understand what your site is about, but pillar content is what will make readers want to come back to your site again and again.
As a writer, you want to write content that helps Google understand what your site has to offer, but entertaining enough to the reader so they will want to come back for more. Google spreads your word; the readers pay your bills.
How does Pillar content increase art sales?
Pillar content will increase art sales because it provides a way for people to find you on the internet, and you are providing value to the readers.
If a reader finds your content interesting, they will want to revisit your site.
After coming back to your site a few times, they will start to learn your unique voice. They will feel like they getting to know you without even meeting you. You are building their trust.
Once you have built their trust, it will be easier for you to sell your artwork to them. They will become a loyal collector of your artwork because you provided them with valuable content that let them get to know you as an artist.
These people will become a part of your Alpha marketing team. They will support and promote your artwork. It is easier to increase art sales when you build an Alpha team.
What are some pillar content ideas for artists?
Pillar content will be different for every artist. The best way for you to provide pillar content is to be yourself. Write as if you were talking to a friend over a cup of coffee.
Your unique voice and beliefs are what will make great content that will last, generate traffic to your site, and help increase art sales.
Nobody will be able to tell your story as you can.
Here are some topics that you can write about:
• When you started.
• Education if any.
• What inspires you to be an artist.
• What inspires you to create your artwork.
• What motivates you to become the best artist you can be.
• The struggles of being an artist.
• The rewards of being an artist.
• Your mentors.
• Your technique.
• Your tools.
• Stories about your artwork.
Being noticed on the internet is a lot of work. If you are willing to work hard and tell your story, you will become noticed and become as successful as you wish to be.
Dreams come true with dedication and hard work. You can do anything that you can dream. Writing pillar content is one way for you to increase art sales, build brand awareness and take you one step closer to your dreams and goals.
Do you find it difficult to write pillar content? What are your struggles? I would love to hear your thoughts.
By Ann Handley and C.C. Chapman
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