Increase Art Sales: 5 Tips To Boost Social Media Shares

Are you looking for more sales? Are you on multiple social media sites? In this post, I am going to share 5 tips that will boost your social media shares so you can increase your art sales.

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By the end of this post, you will know…

Social Shares Definition
How To Boost Social Media Shares
Professional Images
Make It Easy To Share Your Blog Posts
Titles
Post For Your Audience
Be Consistent

How To Increase Art Sales

How does increasing your social media shares help you to increase your art sales?

The goal of any online marketing plan is to build brand awareness.

The more social media shares you receive, the more people will see your artwork.

The more people who see your art, the better your chances of selling it will become.

It is really that simple.

This is your first step to building an online presence.

If you want to sell more art you have to spend time marketing your art.

Marketing art has never been easier thanks to social media platforms like Facebook, Instagram, Twitter.

Tools like Tailwind make it easy to build brand awareness on Pinterest and Instagram.

Tailwind is the smartest way to manage your presence across the visual web (Pinterest & Instagram) and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, Education, Tribes, Hashtag Suggestions and more. (Source: TailwingApp)

If you are not careful social media marketing could end up eating a lot of your time.

Take advantage of social media scheduling tools like Tailwind so you can spend more time in the studio creating new fine art.

Create a Tailwind account today if you would like to maximize your Instagram and Pinterest marketing strategies.

Here are some posts to help you get started on Tailwind:

Did you ever wonder why some artists are so successful at promoting their art business on social media?

The reason they are so successful is that:

They have a dream.
They convert their dream into a goal.
The goal is written into a plan.
The plan is put into action.

This is the blueprint for every successful person and business.

Below I am going to talk about some basic strategies that will help you to get more engagement on your social media posts.

But they will only work if you know what you want to achieve, you write goals that compliment your vision, turn the goals into a plan and take action.

Social Shares Definition

Social sharing is defined as the practice of sharing content from a website on a social media site or application.

Why is social sharing important for artists selling art online?

Social sharing helps an artist to build their unique brand online.

The more shares an artist blog post or image of artwork receives, the more people will become aware of the artist.

The objective of an online art marketing strategy is to reach your target audience and make them aware of the products and services your art business has to offer.

Social media sharing helps you to achieve your online art marketing objectives.

I do want to disclose that it does not mean that you will receive a lot of sales just because your art is being shared on social media.

More art collectors will become aware of your art which will help you to build brand awareness.

Your business plan objective should be to brand your social media posts in a way that people who see your artwork will remember you the next time you post on social media.

Over time the people who admire your artwork will become potential buyers and if they see your post at the right time they will visit your artist website and possibly make a purchase.

How To Boost Social Media Shares

1. Professional images – People love looking at pictures while they are on their favorite social media sites.

Why? Because it is effortless. They do not have to think. They can just enjoy what they are seeing.

The images make them laugh, inspired, motivated, and touch their heart in more ways than words can.

As an artist, you have an upper hand over most people sharing images on social media sites.

You already have beautiful art that you can share with the world.

How to increase the social shares of your artwork?

Only post professional images of your art.

The images you share reflect the quality of your art and your brand.

If you are not proud of an image you have do not post it. You will see better results in photographing your art over.

Your objective is to generate more shares, increase art sales and increase the value of your brand.

Spend some time learning how to take professional photographs of your artwork.

The success of your art business depends on it.

Helpful Tips for Photographing Your Artwork That Work

7 Tips For Photographing Artwork To Sell More Art Online

4 Best Digital Cameras For Photographing Artwork

2. Make It Easy To Share Your Blog Posts – If you would like people to share your blog posts, you will need to make it easy for them to do so.

People do not think, “I would like to share this post with my friends” after they have finished reading it.

You need to plant the seed.

You need to have social sharing buttons available for them at the end of the post.

If a person likes your post, they will have read the entire article.

At the end of the article, you should have the share links available for them to share on their favorite social media sites.

If they have enjoyed what you have to say and they see the links, they will click.

Do not expect them to scroll all the way back to the top of the page to share your post. It will not happen.

You need to strategically place social share buttons on your art blog.

There are hundreds of social share plugins available for WordPress with a variety of customizable options.

I have tried many and have found Social Warfare to be the best.

Social Warfare has more to offer than just social sharing.

The one thing that I like about their social sharing links is that the links can be located on the side, top, and bottom of a post.

No matter where the reader is on the post, the share buttons are available.

How to Hide Pinterest Images in Blog Posts with Social Warfare

My traffic increased by over 300% in three months after I installed Social Warfare.

Here are a few posts I have written that have thousands of social shares thanks to Social Warfare:

Art That Sells – What Artists Need to Know

How to Write an Artist Statement That Sells Art

How to Price Art – Ultimate Art Pricing Guide

15 Places to Sell Art Online and Make Money

3. Titles – You will not have anyone share your blog posts if no one is reading them.

If your title does not grab their attention, they will not take the time to read the article.

How many times have you flipped through your favorite art magazine skimming through the titles?

If there is a title that grabs you, you will continue to read.

The other articles will never see the light of day.

You should take some quality time writing your title.

To be honest, it is the most important part of your post.

4. Post For Your Audience –If you want more social media shares, you will need to provide content that the people would like to share.

People on different social media sites share different types of content.

Facebook is more of a family group.

People like to share content that affects them emotionally.

You will see posts that have been shared to consist of humor, inspiration, motivation, and family-related topics.

Twitter is more for real-time news.

People like to share what is hot at the moment.

Pinterest has a large female base that loves to share crafting tutorials and décor.

You can see that if you share the same type of content on all social media sites, you will be missing out.

You will need to be a little creative for each social media site that you are promoting your artwork on.

Study each social platform to discover what will work best for your audience.

5. Be Consistent – Most important, be consistent with the quality of your content.

Strive always to write your best just like you do with your artwork.

Try to make every post that you write better than the previous one.

The harder that you work on your content the more social media shares you will receive.

Why? Because you are producing content that people are interested in.

How Do I Auto Share My Blog Post On A Social Site

There are multiple tools you can use to auto-share your blog posts on a social media platform.

Taking advantage of the tools that are available will help you to save a tremendous amount of time visiting and posting on each social media platform.

I have come up with a list of some of the most popular social media schedulers available.

Conclusion:

More social media shares will create more opportunities for more art sales.

You will need to work hard to win over your readers.

When you do, they will reward you by sharing your content.

Your artwork will be seen around the world.

5 Tips To Boost Social Media Shares Overview: