Are you wondering why your art is not selling? Do you regularly check your email to see if you landed a sale but there is nothing in your inbox except junk mail? In this post, you will discover the importance of self-promoting your artwork and how to be productive.
Importance of Self-promoting your Artwork
Do you hate the word marketing or promoting?
If you do you are not alone.
Many artists dread marketing and promoting their artwork.
Some feel that self-promoting their artwork will make them be viewed as being conceited. Others do not want to be seen as “pushy” or a “salesperson”.
The hard truth is, you have to market your artwork if you want to sell it.
The other option is to hire a marketing team that will sell your art for you. If you are not generating enough income to hire a marketing team, you will have to market and promote your art if you would like to have any chance landing a sale.
Opportunities for Self-Promoting Your Artwork
Today’s world offers many opportunities for individuals to generate income from their unique skills.
- Authors can self-promote their books and e-books online.
- Artists can self-promote their artwork online.
- Songwriters can self-promote their music online.
The internet has made it easy for anyone to promote their products, skills, and services.
You no longer have to rely on or higher other people to market and sell your artwork anymore.
Self Promotion Ideas:
There is always a positive and negative side of everything.
There is also a positive and negative side of promoting your artwork.
The positive is that you will be able to generate a larger profit margin on your sales.
The negative is that you will be doing more work.
Importance of Self-marketing
If you never landed on this website would you have known that I am an artist who has been selling art online sense 2002?
You wouldn’t unless you knew me on a personal level.
You didn’t find this post by luck, I work hard promoting the content on this site.
Selling your art is easier than you think.
For your art to be sold, it must be seen.
For your art to be seen, you have to promote it. You have to share your art with everyone.
“An action taken by a company’s marketing staff with the intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.”
Developing a successful online art business is not rocket science as long as you focus on the basics, creating a product people want, determining a price, decide where you will sell your product, and develop a promotional strategy.
“The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:
1- identification, selection and development of a product,
2- determination of its price,
3- selection of a distribution channel to reach the customer’s place, and
4- development and implementation of a promotional strategy.”
What Makes an Artist Successful Selling Art
If you think about the most successful artists today, you will soon recognize that they are successful because they are everywhere.
Artists who are selling art online and a lot of it are all over social media sites, television, magazines, the radio and, the main talk in every household.
This is not done by accident. These successful people are working hard to make sure that they are noticed every day and the top of the conversation.
Learn from the masters. Study what they are doing to build their brand. Come up with strategies to make your artwork the talk of the day.
Marketing Your Artwork
Now that you understand the importance of self-promoting your art you will need some basic marketing strategies to help get you started.
Every business is unique and will require different marketing strategies, but here are a few that you can begin with.
Artist Blog – To build a presence on the internet you will need to provide exceptionally high-quality content that will show your expertise in your niche. Your blog will be the engine that drives a tremendous amount of traffic to your artwork and should be the main focus of your marketing strategy.
Social Media – Social media sites are an excellent tool for business to build brand awareness, customer trust, and a loyal following. Start off with your favorite social media site first and make a daily presence. When you have that working for you, launch a different medium.
Engage – Engaging with other artists and people who follow you on your blog and social media sites will build brand awareness. People will see your name on a regular basis, and they will start to look forward to your thoughts.
Support other artists – Get to know other artists. Supporting other artists will only add value to you and your brand. In most cases, if you help spread the word about someone’s artwork they would be more than happy to do the same for you.
Believe in yourself – If you are going to promote your art, you will need to believe that it is worth promoting. You cannot expect someone to buy your art if you do not think that it is worth buying.
Stay focused – Stay focused on your end goal. Begin every day asking, “What can I do today that will bring me one step closer to my goal?”
Be Consistent – You have to stay consistent with your efforts if you would like to achieve your goals. It takes time to build brand awareness. What you do today might not land a sale today, but it will help you to grow your business and increase the chance of you landing sales in the future.
You now understand the importance of self-promoting your artwork.
Marketing and promoting are not a bad thing.
All you are doing is letting people know you are an artist and you have artwork for sale.
Self-Marketing Tips for Artists:
- Artist Blog
- Social Media
- Support Other Artists
- Believe in Yourself
- Stay Focused
- Be Consistent.
Now that you know the importance of self-promoting your artwork and how to be productive, it is time to take action.
Do you find it difficult to promote your artwork even though you understand the importance of self-promoting? What hurdles do you have?
You might also be interested in:
- 5 Ways Artist Blogs Sell Art and Why You Should Start One
- How to Be More Productive Marketing Art Online
- Selling Art Like a Pro Best Strategies
- 11 Ways to Build Trust on Social Media for Artists
- 9 Social Media Marketing Tips for Artists Selling Art Online
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Graphite Drawing by Dave Nevue