Many artists dread marketing. Some feel that self-promoting their artwork will make them be viewed as being conceited. The hard truth is that you will have to market your artwork if you wish to sell it. In this article discover the importance of self-promoting your artwork. Done right, you will improve your sales and add value to your brand.
“Don’t think of your website as a self-promotion machine, think of it as a self-invention machine.”
~Austin Kleon, Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
For more quotes like this visit Goodreads.
Importance of Self-promoting your Artwork
Today’s world offers many opportunities for individuals to generate income from unique skills that they have.
- Authors can self-promote their books and e-books.
- Artists can self-promote their artwork.
- Songwriters can self-promote their music.
This can all be accomplished thanks to the internet. You do not have to rely on other people to sell your work anymore.
The positive is that you will be able to generate a larger profit margin on your sales. The negative is that you will be doing more work.
For a product to be sold, it must be seen. For a product to be seen, it must be promoted. Years ago, companies relied on marketers to sell their product. Today many small businesses have only a small handful of employees and do not generate enough income to support a marketing team.
Most visual artists that I know are proprietors. If you are in the same boat, you will need to have a balance of creating artwork and self-promoting your artwork if you wish to be successful.
The simple equation of selling your art is; if no one sees your work it will not sell, the more people that see your artwork, the better of a chance you will have of selling it. It is that simple.
If you think about the most successful people today, you will soon recognize that they are successful because they are everywhere. They are all over social media sites, television, magazines, the radio and, the main talk in every household. This is not done by accident. These successful people are working hard to make sure that they are the top of the topic.
Some individuals rely on negative publicity to become the talk of the day while others strive for more of a positive message.
You can learn from the masters. Study what they are doing to build their brand. Come up with strategies to make your artwork the talk of the day.
Marketing Your Artwork
Now that you understand the importance of self-promoting your art you will need some basic marketing strategies to help get you started.
Every business is unique and will require different marketing strategies, but here are a few that you can begin with.
Blog – To build a presence on the internet you will need to provide exceptionally high-quality content that will show your expertise in your niche. To get started on your artist blog visit ARTIST BLOG RESOURCE for valuable information that will help you start and grow your blog.
Social Media – Social media sites are an excellent tool for business to build brand awareness, customer trust, and a loyal following. Start off with your favorite social media site first to make a presence. When you have that working for you, launch a different medium.
Engage – Engaging with other artists and people that follow you on your blog and social media sites will build brand awareness. People will see your name on a regular basis, and they will start to look forward to your thoughts.
Support other artists – Get to know other artists. Supporting other artists will only add value to you and your brand. In most cases if you help spread the word about someone’s artwork they would be more than happy to do the same for you.
Believe in yourself – If you are going to promote your art, you will need to believe that it is worth promoting. You cannot expect someone to buy your art if you do not think that it is worth buying.
Stay focused – Stay focused on your end goal. Begin every day asking, “What can I do today that will bring me one step closer to my goal?”
Do you find it difficult to promote your artwork even though you understand the importance of self-promoting? What hurdles do you have?
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