Have you noticed what people are sharing on Facebook? Have you seen more images on your Facebook newsfeeds? In this article, discover how images build engagement.
Images Build Engagement
You are an artist. You communicate visually. Use that to your advantage. Here is why.
A large amount of content that is posted on social media networks are images and videos.
Here are some visual content statistics you should know:
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). Source Social Media Examiner
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Source Brain Rules
B2C (business to customers) marketers place greater importance on visual content than B2B (business to business) marketers. Source Social Media Examiner
Tweets with images receive 150% more retweets than tweets without images. Source Buffer
In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. Source Buzzsumo
Facebook posts with images see 2.3X more engagement than those without images. Source Buzzsumo
Know your audience
You now know that images will get you more engagement from your audience than text alone. To capitalize on your images, you need to know your fans’ interests.
What type of images will work best for your audience?
If your fans are all men, you will get a little response if you put up knitting photos.
Listen to your fans and give them what they want.
Knowing what your fans will like and are willing to share takes trial and error. You will need to study your results. If something is working, keep using it. If something is not working, try something different.
Try different images, such as photos, banners, infographics, etc.
Add text to your images. Notice what your fans are sharing the most. Is it inspirational? Is it humor?
When you are posting images, make sure that you have the rights to them. You are safe if they are your photos.
To find out who your audience is, visit your Google Analytics account.
On the left sidebar, click Audience.
Scroll down and click Demographics Overview.
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This information will give you statistics regarding gender and age for your art blog.
Why would you want to know the information?
This information tells you who your target audience is.
Incorporating images that cater to them will increase their chance of sharing your blog posts on their social media sites.
Comments, shares, and likes
Facebook posts have a 3-hour lifespan. To have more of your fans see your posts, you need them to engage with them. This is done with comments, shares, and likes. The more engagement your posts receive, the more important Facebook thinks your content is, and they will keep your posts in people’s newsfeeds.
If your fans share your posts, more people will see it. This might bring new visitors to your page. They might become fans if they like the content that you are sharing.
Comments are a great way to communicate with your fans and learn about their likes. If they comment on your posts, make sure that you comment back. They will want to engage more with your posts if they feel you are taking the time to respond.
Online image editing sites
There are probably hundreds of different sites that offer image editing, but there are two that I use regularly.
PicMonkey is a great site for photo editing. It is a free online site that also has a paid premium service. I use the free services, which provide everything I need to edit my photos. It also allows you to add text to the images.
Canva is another site that I use. It is also free and offers premium templates that can be purchased. There are plenty of free templates to choose from and edit. The one thing I like the most about Canva is it has image sizes already provided for you for social media networks. This makes it easy to have the correct image size for the site you are creating for. For example, there are templates for all Facebook image sizes, including post and cover images.
Images build engagement!
We have all heard the saying, “A picture is worth a thousand words.” Use images to build your business and fan base. I have only used Facebook as an example of how important images are for engagement. This holds true for other social media networks such as Twitter, Pinterest, and Instagram.
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