Have you noticed what people are sharing on Facebook? Have you seen more images on your Facebook newsfeeds? There are no hidden secrets big business are keeping from us. They are just good listeners. That is what smaller companies need to do if they want to stay in the game. In this article discover how images build engagement.
You are an artist. You communicate visually. Use that to your advantage. Here is why.
Images Build Engagement
About 75% of content that is posted on Facebook are images. Fans interact with over 85% of the images posted on Facebook.
What are these numbers telling us?
If you want to be noticed on Facebook, you have a better chance with images than without. In fact, all other posts create less than 5% engagement.
Know your audience
You now know that images will get you more engagement from your audience than text alone. To capitalize on your images, you need to know the interests of your fans.
If your fans are all men, you will get a little response if you put up knitting photos. Listen to your fans and give them what they want.
Knowing what your fans will like and are willing to share takes some trial and error. You will need to study your results. If something is working, keep using it. If something is not working, try something different.
Try different types of images, such as photos, banners, infographics, etc.
Add text to your images. Notice what your fans are sharing the most. Is it inspirational? Is it humor?
When you are posting, images make sure that you have the rights to them. You are safe if they are your photos.
Comments, shares, and likes
Facebook posts have a 3-hour lifespan. To have more of your fans see your posts, you need them to engage with your posts. This is done with comments, shares, and likes. The more engagement your posts receive, the more important Facebook thinks your content is.
If your fans share your posts, you will have more people see it. This might bring new visitors to your page. They might become fans if they like the content that you are sharing.
Comments are a great way to communicate with your fans and to learn about their likes. If they comment onyour posts make sure that you comment back. They will want to engage more with your posts if they feel like you are taking the time to respond.
Online image editing sites
There are probably hundreds of different sites that offer image editing, but there are two that I use on a regular basis.
PicMonkey is a great site for photo editing. It is a free online site that also has a paid premium service. I just use the free services, and it provides everything that I need to edit my photos. It also allows you to add text to the images.
Canva is another site that I use. It is also free and offers premium templates that can be purchased. There are plenty of free templates to choose from and edit. The one thing I like the most from Canva is it has the image sizes already provided for you for social media networks. This makes it easy to have the correct image size for the site you are creating for.
To Sum, It Up
Images build engagement!
We have all heard the saying, “A picture is worth a thousand words.” Use images to build your business and fan base. I have only used Facebook as an example of how important images are for engagement. This holds true for other social media networks such as Twitter, Pinterest, and Instagram.
Have you started using images on your posts? What photo editing service do you use? Share your thoughts in the comment section below.
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