Are you trying to build your online art business? Are you finding it difficult to drive traffic to your website? In this article discover why pillar content is important and how to write it.
How to Write Pillar Content and Why it is Important for Artists
Why Is Pillar Content Important?
Have you heard the term “content is king?”
It is the new marketing strategy. Providing content for the buyers is far more important that an advertisement on TV or a bulletin board.
This is great news for us artists. We would not be able to compete with the large corporations if we had to purchase advertisements to build our name. However, we can compete by providing great content to our audience.
Pillar content is content that attracts readers to your blog and guides them to your website.
If the content that you write does not grab the reader’s attention, they will leave before they even learn your name.
What Is Great Content?
What Does Pillar Content Provide?
Pillar content is the core of your blog and website. It simply tells your story as an artist. It tells your vision, beliefs, and your philosophy.
It can be thought of as your biography, your artist journey.
The content will support your ideas, your creativity, and your business accomplishments.
Your articles will explain your philosophy of your artwork, why you create the art that you do, and your business vision.
If you artwork focuses on horses, your articles will explain in detail how you go about creating them, the medium that you use, the technique that you use and, how you got to where you are today. They will explain your love and passion for horses.
Your pillar content will be the best writing that you have on your blog. It will be longer than most posts and filled with details. It will be from your heart and what you are most proud of. The readers will become connected with you.
How To Write Pillar Content
Think about the reader and what they would like to learn about you. Here are some questions that will help you.
- Why do you create the art that you do?
- Where do you create your art?
- What do you use to create your art?
- Who inspired you to start creating art?
- What other things inspire you to create your art?
- How can people purchase your artwork?
- What are your policies?
As you can see, there are many things that you can start writing about. You will have endless material to write because you will continue to grow as an artist. What you believe today might be completely different in five years.
Consistency Builds Success
Be consistent with your writing and how often that you post.
Every time that you sit down and write, make it your goal to make it better than your last post.
Treat it just like you do with your art. You always strive to learn and create better art. Do the same with your articles. The rewards that you will receive will be well worth your time.
You do not have to write posts every day but you do need to stay consistent on when you are posting them.
When you decide what will work best for you, stay true to that schedule. You will be building an audience that will learn your routine and start to look forward to your articles.
If you are inconsistent, you might lose them as a loyal reader and potentially as a customer.
You are the expert in your field
You are the only one that can create the artwork that you do.
There are many artists that paint horses, but if you are a horse painter, no one can duplicate what you do.
People want to learn all about your journey and what got you to where you are today.
Be confident in what you do and who you are.
It might feel awkward thinking that people are interested in learning about you, but it is true. You provide them artwork that gives them a special feeling that no one else can give. Your art provides an emotion for them that no one else can.
“Content is King.” Content, great content will generate traffic to your site. The traffic that your content generates will be quality traffic. It will be people that are interested in your work and you as an artist.
They will not find you if you do not put yourself out there.
Pictures alone do not provide traffic content does.
Write pillar content and you will watch your business grow.
I challenge you to write the best article that you have ever written for your next post.
When you are done and it is live, share it with everyone that you know.
The next post, I want you to make it even better than the one that you have just written.
After a month of writing, get back to me and let me know if you have seen any changes in your traffic and art sales. I would love to hear from you.
How To Build Your Art Business Blogging Series:
- How To Increase Aart Sales With Great Pillar Content
- How to Write Pillar Content and Why it is Important for Artists
By Ann Handley
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