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Are you trying to build your online art business? Are you finding it difficult to drive traffic to your website? If you do you are not alone. In this article discover how to write pillar content and why it is important for artists.
How to Write Pillar Content and Why it is Important for Artists
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Today artists have an opportunity to sell original art online to people around the world and earn a decent income.
Building an artist website is both affordable and easy with BlueHost. (affiliate link)
Third-Part sites are becoming more popular for artists to sell their art without owning a website.
Social media is making it easy for artists to connect with their audience on a personal level.
The problem most artists face is that they do not know how to drive traffic to their sales pages.
Let’s be honest, you can not sell a product if no one sees it.
It does not matter if you own an artist website or you are using a third-party website to sell your art.
You need traffic to generate sales.
How to artists sell fine art online?
Acrylic painting blogs are the fuel that drives traffic to acrylic painters artwork.
Contemporary blogs are the fuel that drives traffic to contemporary artist websites.
I want to share with you some blogging statistics so you can really see the importance of developing a digital content marketing plan.
Over 409 million people read more than 23.7 billion pages every month. (Source: WordPress)
6 out of 10 online marketers believe they have gained customers simply through blogging. (Source: Search Engine People).
Quality content, regular publishing, good design, and an established social media presence are ranked as the four most important factors determining the credibility of a blog. (Source: Social Marketing Writing)
6 out of 10 U.S. online consumers have made a purchase based on recommendations from a blog. (Source: Huffington Post)
You can read more stats like these by visiting 15 Business Blogging Statistics That You Should Know
By Henry Kanapi
Why Is Pillar Content Important for Artists
Have you heard the term “content is king?”
It is the new marketing strategy. Providing content for the buyers is far more important than an advertisement on TV or a bulletin board.
This is great news for us artists. We would not be able to compete with the large corporations if we had to purchase advertisements to build our name.
However, we can compete by providing great content to our audience.
Pillar content is content that provides value and attracts readers to your art blog and guides them to your website.
If the content that you write does not grab your reader’s attention, they will leave before they even learn your name.
What Is Great Content?
- Solves a problem
What Does Pillar Content Provide
Pillar content is the core of your blog and website. It simply tells your story as an artist. It tells your vision, beliefs, and your philosophy.
It can be thought of as your biography, your artist journey.
The content will support your ideas, your creativity, and your business accomplishments.
Your articles will explain the philosophy of your artwork, why you create the art that you do and your business vision.
If your artwork focuses on horses, your articles will explain in detail how you go about creating them, the medium that you use, the technique that you use and, how you got to where you are today. They will explain your love and passion for horses.
Your pillar content will be the best writing that you have on your blog. It will be longer than most posts and filled with details. It will be from your heart and what you are most proud of. The readers will become connected with you.
How To Write Pillar Content
Think about the reader and what they would like to learn about you. Here are some questions that will help you.
- Why do you create the art that you do?
- Where do you create your art?
- What do you use to create your art?
- Who inspired you to start creating art?
- What other things inspire you to create your art?
- How can people purchase your artwork?
- What are your policies?
As you can see, there are many things that you can start writing about. You will have endless material to write because you will continue to grow as an artist. What you believe today might be completely different in five years.
Consistency Builds Success
Be consistent with your writing and how often that you post.
Every time that you sit down and write, make it your goal to make it better than your last post.
Treat it just like you do with your art. You always strive to learn and create better art. Do the same with your articles. The rewards that you will receive will be well worth your time.
You do not have to write posts every day but you do need to stay consistent on when you are posting them.
When you decide what will work best for you, stay true to that schedule. You will be building an audience that will learn your routine and start to look forward to your articles.
If you are inconsistent, you might lose them as a loyal reader and potentially as a customer.
You are the Expert in Your Field
You are the only one that can create the artwork that you do.
There are many artists that paint horses, but if you are a horse painter, no one can duplicate what you do.
People want to learn all about your journey and what got you to where you are today.
Be confident in what you do and who you are.
It might feel awkward thinking that people are interested in learning about you, but it is true. You provide them artwork that gives them a special feeling that no one else can give. Your art provides an emotion for them that no one else can.
Building an Audience for Your Art Blog
I will be the first one to tell you that it takes time to build a following for your art blog.
I also want to tell you that with hard work, patience and consistency you can build a large following.
I now have over 50,000 unique monthly page views and it is projected to reach 100,000 monthly page views in the next six months. This all happened in just two years.
Yes it was slow in the beginning and I thought that my audience would never grow, but I didn’t give up and I am glad that I didn’t.
You can have the same success I have as long as you are willing to put in the time.
There is one thing that can help you to build your art blog faster, that is Pinterest.
I wish I knew this when I first started.
After I started my Pinterest Business Account I saw an increase in traffic of over 300% in just a few months.
I couldn’t believe my eyes. Needless to say, I was doing the happy dance.
Here are some posts that will help you get the most out of your Pinterest Business Account:
If you want to speed up the growth of your blog take the 28 Day Blogging Challenge for Visual artists.
The 28 Day Blogging Challenged has helped over a thousand artists like you.
“Content is King.” Content, great content will generate traffic to your site. The traffic that your content generates will be quality traffic. It will be people that are interested in your work and you as an artist.
They will not find you if you do not put yourself out there.
Pictures alone do not provide traffic content does.
Write pillar content and you will watch your business grow.
How to Write Pillar Content and Why it is Important for Artists Overview:
- Blogging Statistics
- Why is Pillar Content Important for Artists
- What Does Pillar Content Provide
- How to Write Pillar Content
- Consistency Build Success
- You are the Expert in Your Field
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