Writing Blog Posts That Drive Traffic To Websites
It was easier for artists to have people visit their art websites in the early 2000s. The main reason is that there were not as many art websites on the internet.
All an artist would have to do is write a keyword-rich art title for the listing and a keyword-rich art description that explained to the viewer what they would receive if they made a purchase.
If an artist wants to be discovered online today, they will have to focus on adding more marketing components on their sites, like art blog posts, images, and videos.
The essential components of any website are blog posts. There is no other tool that will drive more traffic than bogs for artists. Every blog post published will create another opportunity for people to discover an artist.
Not only will blog posts drive traffic to your website, they will also build trust with your reader and turn potential art buyers into loyal collectors.
Are you new to blogging or have a difficult time writing posts that people read?
If you do, we have you covered, and by the end of this post, you will be writing posts that drive a tremendous amount of traffic to your online gallery.
- Writing Blog Posts That Drive Traffic To Websites
- What Is A Blog Post
- How To Write An Art Blog
- Writing Blog Posts Checklist
- Create An Outline For Long-Form Content
- Separate Sections And Sub Sections With Headers
- Keyword Research
What Is A Blog Post
A website alone is a static page. A blog post is a digital article stored on an online platform and is searchable for as long as it is published. Blog posts provide new and valuable content that regularly inspires people to return to the site.
Another benefit is that every time you publish or update a post, Google will crawl your site and rank your site according to relevance.
It takes time for blog posts to rank in the search results (an average of six months), but the more high-quality posts you publish, the more you will see as an authority in your niche by search engines like Google. Yahoo and Bing.
How To Write An Art Blog
Not every blog post you write will have a high PageRank. But your objective is to write multiple high-quality posts that relate to your artwork and your art business that will rank on page one.
The more posts you have ranked in the top five on search, your site will receive more traffic.
Selling art is a numbers game, and the more people who see your creations, the better your chance of landing a sale becomes. So it is essential to write posts that rank high in search.
Number 1 position receives 33% of traffic, Page 1 receives 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page2. (Source: Search Engine Watch)
The statistics above make it clear about the importance of taking the time to write high-quality content that is optimized for search.
Writing Blog Posts Checklist
Create An Outline For Long-Form Content
All of the best blog posts have:
- An intro
- 3-5 sections with subsections that explain the main topic
- A conclusion
Separate Sections And Sub Sections With Headers
Headers help search engines understand what the content of a blog post is about. They also make it easier for your readers to find what they are searching for, and they keep your post easy to read.
H1 header is the most important header for a blog post and tells search engines what the post’s topic is. The H1 is the post title, and you will not have to do anything special to create an H1 header. You have to place the title where it says “Add Title” in WordPress’s new posts.
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H2 headers are the second most important header for your post and should include related keywords about the post. H3 headers are the third most important, and so on.
To create an H2 header in HTML, write the following in the HTML section. <h2 Your section title /h2>
You can also change headers in WordPress by highlighting the text and clicking on H2.
Follow the same instruction for creating an H3 header. Just use H3 instead of H1.
Keywords are words and phrases that people use in the search bar to discover the content they are searching for.
The keywords you want to rank for a particular art blog post should be included in the H1, H2, and H3 headers and evenly spread out in the content. Using the same words throughout your art blog posts is known as keyword stuffing, and your page will be penalized if you stuff your post with keywords.
On the other hand, using LSI keywords related to your main keywords is recommended, and the LSI keywords should be used for the H2 and H3 headers and throughout the entire post.
To find LSI keywords, go to LSIGraph (it is free) and type in the keywords that you want to rank for in the search bar, and click Generate.
A list of related phrases will appear and it will also show you the trend and approximately how many times the phrase is searched per month.
Craft Your Title
Make sure you take some time crafting a title that people will want to click on. As we have mentioned earlier, the title is the H1 header, and it is the most important part for search engines. Try to include your keywords at the beginning of the title. If you can’t make the title sound good at the front, include it towards the end.
The best advice we can give you is to keep the title as straightforward as possible and include the keyword phrase.
Do not try to trick the readers into clicking on your link with clickbait titles. Always deliver what you promise. Even though you want to optimize your posts for the search engines, you also want to make sure you are writing for your audience. Your main objective is to write content that your audience finds helpful and inspires them to visit your site regularly.
To learn more about crafting titles, visit, How To Write Great Titles That Generate Blog Traffic.
The permalink is the address for a page or post, and it is essential to get it right the first time because it is permanent. You can change the title of a post at any time, but it is much more difficult to change the permalink, and it will require you to do a redirect, which will slow down your site.
The permalink should be the keywords you are trying to rank for. Remove any numbers, prepositions, and conjunctions like, and, of, the for before you hit publish. Stick to just using the keywords for the permalinks.
You can change the permalinks of a blog post in WordPress in your WordPress editor’s right side menu in the URL Slug box.
To learn more about permalinks, visit, How to Change Permalinks in WordPress.
First And Last Line
After the title, the first and last lines are the most important parts of your post. Optimize your first and last line of the post with H2 headers and include LSI Keywords relating to the main keywords you are trying to rank for.
Not only is the first line important for Google, but it also tells the reader what your post is about. All you have to do is restate the title using different words for the first line.
For the conclusion, part of the post include the keywords and uses an H2 header. For example, you could use, Final Thoughts About (your keywords).
And then write a paragraph or two to close the article.
- Title – H1 Header
- 1st Line – H2 Header
- Section 1 – H2 Headers (use H3 Headers to highlight key points in necessary)
- Section 2 – H2 Headers (use H3 Headers to highlight key points in necessary)
- Section 3 – H2 Headers (use H3 Headers to highlight key points in necessary)
- Conclusion Title – H2 Header
- Conclusion Paragraph
- Related Articles H3 Header
- Lastline H2 Header
Please note that you can include as many sections as necessary to write a detailed post about the covering topic.
Add Images And Videos
One of the many key factors that affect PageRank is how long people stay on the post. If your readers stay on your page for five minutes or longer, Google will note that your post provides the best content for a reader’s query and rank your post higher in search. On the other hand, if people leave your site quickly, Google will notice and rank your post lower in search.
One way to keep people on your post longer is by including images that relate to the post and videos that support your post’s topic.
The downside is that if you do not resize your image, your art blog post will load slowly, affecting your PageRank. Google rewards fast-loading sites. Many factors affect site speed, but one easy fix is to resize your images.
And then write a paragraph or two to close the article. A popular tool bloggers use for resizing images is ShortPixel.
Add External Links
External links direct a reader to a different website’s post. You might be asking yourself, “Why should I add links to other people’s work?”
Google wants to provide the best content to its audience, and including external links will provide extra value to your post and support the topic of your post.
Top SEOs believe that external links are the most important source of ranking power. External links pass link equity (ranking power) differently from internal links because the search engines consider third-party votes. (Source: Moz)
The above couple of sentences were from a blog post that Moz wrote. The post supports our point on the importance of external links. So including an external link to Moz’s point about external links provides extra value to you. If you are interested in learning more about external links, you can click on the link to gather more information.
Add Internal Links
Internal links are similar to external ones, but they will direct a reader to another post you published on your website. An example of an internal link would be the How to Change Permalinks in WordPress link above. The information in this post explains the importance of permalinks and how to change them in a post. Still, the link provides more information about permalinks if a reader is interested in learning more.
Adding internal and external links is a great way to add value to the posts published. The more value you can provide, the more people will see you as an authority in your niche. The bottom line is that you will have more repeat visitors to your website.
Blogs That Make Money
The objective of art blogs is to make it easy for your target audience to discover you in search. It is possible to build a following on social media, but your website will receive more traffic from search engines than all social media platforms combined.
The more traffic your blog generates, the more sales you will receive because more people are seeing your artwork.
Artists have discovered that their art blogs can provide more value to their art business than just thriving traffic to their websites.
It is possible to monetize your artist blog, which will help you supplement your income when sales are slow.
You will notice that successful street art blogs, digital art blogs, fine art blogs, and contemporary art blogs have advertisements, affiliate links, and courses and products for sale. Blogging alone has made many artists generate a six-figure yearly income, and that is without including their art sales.
For more information about supplementing your income, visit 20 Ways An Artist Can Supplement Their Income.
What Are Some Good Sites To Share Blog Posts
As mentioned earlier in this post, it could take up to six months before Google indexes your post. The good news is that you can get the ball rolling by sharing the posts on all of your social media accounts, including Pinterest.
Some artists feel overwhelmed when they think they have to create new content for each platform when, in fact, all you have to do is write epic blog content and refurbish it on the other platforms.
For example, we will take this post and publish sections on Facebook throughout the month and include a link to the post so the people on Facebook can read the entire piece if they choose to.
We will tweet important phrases from this post and add an image and a link back to the site for Twitter. We will also create 5 – 7 Pinterest images with different headers overlaying the image and link them back to the page.
You can also create videos if you are marketing your art business on YouTube.
Popular Places To Share Blog Content:
Should I Post Every Day On My Blog
The more content you publish, the more, the easier it will be for people to discover you in the search. Please keep in mind that the content you publish has to be better than the other published art blog posts.
You might be asking yourself, “Why should I write about a topic if it has already been covered?” This is a great question, but the truth is that the work you publish will be unique, just like the artwork you create.
For example, thousands of artists paint horses, and if all of the artists wrote an article sharing the techniques they used to create the painting, each article would be completely different.
Even though it is important to publish content regularly, you will often run out of art blog ideas.
You might want to consider writing about your favorite art or artists you admire when this occurs. Your art blog is meant to drive traffic to your site, inspire your readers to visit your website regularly and connect the reader to your artwork personally. So writing about things that inspired you to become an artist is a great way to do that.
Another great idea to keep readers returning to your site is to publish work in progress posts. People love to see art come to life.
So the answer to the question, should you post every day will be determined by your art business goals and how much time you can devote to your art business.
Some artists might publish 5-7 blog posts a week, while others might struggle to publish one post. The important thing to remember is to stay consistent with your blog.
Final Thoughts About Art Blog Posts
A well-developed blog marketing plan could help you have your art seen by art collectors worldwide. The artworld is becoming flooded with new artists trying to sell art. It is important to learn different marketing strategies that will drive your target audience to your website. Artists’ art marketing plans include content marketing (blogging), social media marketing, SEO, keyword research, and email marketing.
For the quickest results, start with what works best: blogging.
Blogging takes time to produce results, but it will quickly gain momentum when the ball starts rolling.
One thing to remember is that the successful artists you follow online have started blogging years ago. They spent many hours learning about art blogging and worked hard at writing blog posts that rank high in search. Now they have made a strong presence in the art world.
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