How to Write an Editorial Calendar That Will Generate Traffic

Have you been making goals for your art business for the New Year? Now is the time to start thinking about creating content for the upcoming year. In this post, you will discover that an editorial calendar will help you to generate more traffic to your artist blog and save you time so you can spend added time in the studio.

“Always deliver more than expected.”

~ Larry Page

 

 

Original Pen and Ink Drawing by Dave Nevue

PRINTS AVAILABLE

 

By the end of this post, you will know…

• What is an editorial calendar
• How to create an editorial calendar
• Topics to write about

How to Write an Editorial Calendar

 

Do you find it challenging to get everything done during the day?

Do you find yourself remembering things you forgot to do at the end of the day?

If you do, you are not alone. Many people are fighting the same battle.

I have some good news. There is a way to know that you have accomplished everything needed to grow your art business.

You will be able to relax at night, feeling proud of everything you have achieved while counting the money from the artwork you sold.

Winning the battle starts with planning.

We all know the importance of planning.

Even though we understand that planning is essential, why do so many people put off this important task? 

Some common answers I get from artists are:

• I don’t have the time.

This is just an excuse. More will be accomplished throughout the day with extra time to spare if there was a plan to follow.

Fifteen minutes of planning saves hours of wasted time.

• I don’t know how to start. 

This is a valid point.

Planning starts with having a clear vision of what you want and writing out goals to achieve your ideas.

The first step is writing out your goals.

Below are some tools I have created to help make setting and documenting goals easier.

 

How To Write Goals You Can Achieve Workbook

Are you ready to achieve your dreams? This How to Write Goals You Can Achieve Workbook will help you to write goals that are attainable and have you living your dreams. How to Write Goals You Can Achieve Workbook The Successful Artist Workbook By Dave Nevue … [Read more…]

 

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• My plans never work

This statement is true for most of us. I have never heard of a perfect plan. An idea becomes better after implementing a strategy, assessing the outcome, then revising the plan.

I challenge you to start planning today — not tomorrow or Monday. I challenge you to start a plan today.

Take fifteen minutes and write one goal down on paper and the steps you will need to take to accomplish the goal.

At the beginning of every week, write a plan for the upcoming week. Once you get in the habit of planning, you will notice it only takes a few minutes to jot something down.

What Is An Editorial Calendar 

 

An editorial calendar is a tool that helps control the writing of content and marketing of content for bloggers, businesses, publishers, etc.

The editorial calendar will help you to develop a plan for your content. You will be able to track what content is being written as well as when it was posted and the keywords used for the posts.

An editorial calendar is a way for you to document the strategies that will help you to reach your content goals.

There are many different mediums that you can use for creating an editorial calendar. Some people might like to use pen and paper; others might want to use a fancy app. I prefer using Microsoft Excel. I am not an Excel expert but for what I need it for it works great.

I will share with you how I set my Editorial Calendar. You can use it as a template and adjust it for your specifics.

Editorial Calendar Example 

Top Categories:

• Week of
• Blog title
• Keywords
• Category
• Date published

Pages:

• Plan
• Drawing tutorials
• New artwork
• Motivation
• Supplies

The top category section has the most critical information for you to track. You can add as many categories as you wish, but it is better to keep it simple.

With this setup, you will be able to look at it quickly and see what was done and what needs to be done.

The bottom pages will be the same information but separated by content subjects. This will make it easy for you to look at all of the content that you have posted and decided what you need to create.

You will be able to make a plan for your content quickly with your editorial calendar.

I also have an editorial calendar for new ideas, content to be repurposed, and content that I can curate.

 

Topics To Write About

Now that you have your editorial calendar, you will want to start filling it with art blog post ideas.

The objective of writing blog posts is to grow your art business and drive your target audience to your artist website.

Below are some helpful articles to help you decide what will be best for your art blog.

 

How To Create Great Post Ideas That Generate Blog Traffic

Are you finding it challenging to come up with material for your art blog? Do you find that you are wasting time thinking of ideas when it is time for you to write? In this post, you will discover how to create great post ideas that generate blog traffic. How To Create Great Post Ideas That … [Read more…]

 

110 Art Blogging Ideas

Do you have a difficult time finding things to write about for your art blog? In this post, discover 110 art blogging ideas that will keep you inspired to write so you can build an online presence. 110 Art Blogging Ideas How many times have you put off writing an article for your art blog, … [Read more…]

 

Tips For Choosing Content For Art Blogs

Do you find yourself getting writer’s block? Do you put your blog on the back-burner because you feel like you are wasting your time looking at a blank screen? In this post, you will discover tips for choosing content for art blogs.   Choosing Content for Art Blogs Posting … [Read more…]

 

I have published many blog posts and wrote 28 Day Blogging Challenge for Visual Artists to help you build your art business faster with an art blog. In the eBook, I share with you everything that I have learned about operating an art business for the past 20 plus years.

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Conclusion:

Creating an editorial calendar and writing out plans might seem like a dreadful chore at first, but I promise you, in time, you will be so happy you started.

If you don’t like using excel, grab one of the planners I created.

Don’t forget the challenge. Start your planning today.

 

 

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