Have you been making goals for your art business for the New Year? Now is the time to start thinking about creating content for the next year. In this article, you will discover that an editorial calendar will help you generate traffic and save you time so you can spend more time in the studio.
“Always deliver more than expected.”
~ Larry Page
What is an Editorial Calendar?
An editorial calendar is a tool that helps control the writing of content and marketing of content for bloggers, businesses, publishers, etc.
The editorial calendar will help you develop a plan for your content. You will be able to track what content is being written as well as when it was posted and the keywords used for the posts.
To put it in simple terms it is a plan for you to reach your content goals. There are many different mediums that you can use. Some people might like to use pen and paper; others might like to use a fancy app. I prefer using Microsoft Excel. I am not an Excel expert but for what I need it for it works great.
I will share with you how I set my Editorial Calendar. You can use it as a template and just adjust it for your specifics.
Editorial Calendar Example
- Week of
- Blog title
- Date published
- Drawing tutorials
- New artwork
The top category section has the most important information for you to track. You can add as many categories as you wish, but it is better to keep it simple.
With this setup, you will be able to look at it quickly and see what was done and what needs to be done.
The bottom pages will be the same information but separated by content subjects. This will make it easy for you to look at all of the content that you have posted and decided what you need to create.
You will be able to make a plan for your content quickly with your editorial calendar.
I also have an editorial calendar for new ideas, content to be repurposed and content that I can curate.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
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Are you struggling with time management? Do you have a winning mindset that will help you achieve your goals? Do you have goals?
My book The Productive Artist How to Live Your Dreams will help you to have a winning mindset, increase your time management skills and have you write goals that you will achieve. Available at Amazon.