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Artist Mission Statement
Do you have an artist mission statement?
Many businesses share some standard marketing practices, and one of them is having a mission.
A mission defines why their business exists, what they hope to achieve, and how they want people to remember them.
Your art mission should also explain why you started your art business, what you hope to achieve with your art business and what message you want your art collectors to get from viewing your artwork.
In this article, I am going to go over what an aritist mission statement is, why you should have an artist statement and how to write the perfect mission statement so you can sell more art online.
What Is An Artist Mission Statement
The first thing that I would like to go over is what a mission statement is.
A mission statement describes the core values of a company, person or organization.
It explains the philosophies and goals to your potential art buyers.
Your core values and objectives for your art business need to reflect your mission statement.
As an artist, your artist statement is a reflection of you, it is your unique story.
The quality of your work, pricing, materials, shipping, policies, and customer service needs to be a part of your mission statement.
Creating a mission statement is what will separate you from all of the other artists selling art online.
Your artist’s mission statement is one way you can connect potential buyers to your art business.
Artist Mission Statement Objectives
Before you can start developing an artist mission statement, you will need to have a clear vision of what your objectives are and what you would like to achieve.
Visions and missions go hand in hand. They are different but you can not have one without the other.
If you do not have a clear vision of what you want to accomplish with your art business, take the time and work on it now.
How can you accomplish something if you do not know what you want to achieve?
Here are some simple questions to help get you started:
- Would you like to sell original art?
- Would you like to sell art prints?
- Would you like to sell your art online?
- Are you going to sell your art globally?
- Would you like to sell your art at craft fairs?
- Would you like to teach artists your techniques?
- Are you trying to find different ways to supplement your income?
Answering the questions above will help you to write a more effective artist mission statement.
Let’s take the questions a little farther.
For example, let’s say one of your goals is to sell paintings online.
- This is a great start, but how many paintings would you like to sell?
- How much money would you like to generate from your sales every year, month and week?
- What prices do you have to charge for your artwork to reach your income goals?
- How much time can you devote to your art business?
- How are you going to achieve this goal?
Now that you have a clear vision of your goals it is time to continue with writing your artist mission statement.
Related Sources to help you write achievable goals:
Artist Goal Planners in Light Blue
Artist Goal Planners in Light Pink
How To Write A Personal Mission Statement
Answering the questions below will help you come up with the perfect artist statement for your art business.
- What type of art do you offer to your customers?
- What is your niche?
- Be specific. Include the medium, subject, size, and colors.
- Who are your customers?
- What gender and age are your customers?
- What is their income?
- Why would your art enhance their decor?
- Would it create a keepsake?
- Would it be for gift giving?
- Would it be collectible?
- What image do you want your customers to see when they think about your business?
- What do you want them to say to others about your business?
- What quality does your business offer?
- What is your pricing?
- Do you ship your products?
- How does this differ from other artists?
- How does your customer service differ from your competition?
- How do you communicate with your customers?
- Is it easy for them to contact you with questions?
- How long will it take for you to respond?
- Are you on social networks?
- How does your policy differ from your competition?
- Do you offer a money-back guarantee?
- Do you offer insurance during shipment?
- Do you sell internationally?
Write Your Artist Mission Statement
Now that you have answered the questions above, you are ready to start writing your artist mission statement.
Like anything that you do, the more time you spend on this, the better it will be.
Write down everything that comes to mind. You will be able to adjust it later.
Do not strive for perfection at first, you will be improving it later.
Keep reviewing the answers that you wrote down from the questions above. At this point, you want to write as many ideas that you can.
When you have a good amount of statements, put it away and stop thinking about it.
In a few days take out the paper with the statements that you have written. Read all of the statements that you have written.
Cross off any of the artist statements that you do not like. Rewrite the statements you like on a different piece of paper and read them again.
If you have any new ideas that pop up in your head during this time, write them down.
When you are done, put the paper away again.
Have a day set scheduled for when you can spend a couple of hours focusing on finalizing your artist mission statement.
Start designing your mission statement.
Read everything that you have written. Start to play with the words until you have the perfect sentence that explains your art business.
You want to paint a picture with your sentence that will define your core business values.
Mission Statement Generator
There are free online mission statement generators that will help you to construct your perfect artist mission statement.
The tools below will help you to spark some ideas.
Use them for inspiration to help you write a personal mission statement that will separate your art business from all of the other artists selling art online.
Free Online Mission Statement Generators:
- HoneyBook – Mission Statement Generator
- Jon Haworth – Mission Statement Generator
- Almost Anything – Mission Statement Generator
Note: some free mission statement generators ask for your email address and they will send you your statement via email.
You can always unsubscribe from their email list after you receive your mission statement.
Artist Statement Example
Here is an example of a well-written artist statement.
Margaret’s artist mission statement is short, to the point and tells her story.
Margaret Cerutti: “Capturing the light is everything! As a plein air painter, it is always the light that I remember most about any location. It is my inspiration.
Its elusive quality can transform a figure or a landscape in just a matter of seconds. I strive to convey that sense of place by capturing its fleeting magic.”
More Mission Statement Examples
Below are more mission statement examples to help you with one of the most important business plan tasks you will be tackling.
Your artist mission statement is what will get you up in the morning eager to start creating art that will make the world more beautiful.
The few sentences you write will be a summary of your core values that will guide all of your art marketing strategies that will help you to achieve all of your art business goals.
Nevue Fine Art Marketing “To provide one place where artists of all levels can find the answers they need to help them to start, grow and monetize their online art business. To have every artist reach their unique goals.”
The Walt Disney Company (Entertainment) ”The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Dick Blick Art Materials “Providing our customers with the best service, best selection, best price, and best quality in the industry. Creating a working climate that calls forth the best in every employee. Fully capitalizing on emerging technologies and opportunities for growth. Supporting the arts and arts education in every way we can.”
Museum of Modern Art (MoMA) “The Museum of Modern Art seeks to create a dialogue between the established and the experimental, the past and the present, in an environment that is responsive to the issues of modern and contemporary art, while being accessible to a public that ranges from scholars to young children.”
Art Gallery “We showcase fine art by young artists from New England colleges in a warm and welcoming gallery. Works are carefully selected that will bring joy to their buyers, appreciate in value, and provide their owners the special satisfaction of supporting talented young artists.”
Artist “To continually produce art objects infused with a spirit of excitement and will present these objects in an entertaining context. Products will be handled with a high standard of professionalism, as a respect to clients. More than mere objects, an experience will be provided by establishing meaningful connections with galleries, local organizations, and collectors.”
Google “Google’s mission is to organize the world‘s information and make it universally accessible and useful.”
Pixar (Entertainment) “Pixar’s objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.”
When Your Artist Statement Is Complete
Your final mission statement should be one or two sentences.
When you have completed your mission statement, and you know that you will not need to adjust it any, further it is time to advertise it.
You will want to put your mission statement on your blog, website, social media networks, business cards, postcards, and whatever else you can put on.
Start sharing your mission statement with everyone.
People will start to trust your business now that they know what your mission is. You will be able to target your business to the right people.
Congratulations on starting your art business.
Do you have your artist mission statement? Did you find it a challenge to write your mission statement?
Final Thoughts On How To Write An Artist Mission Statement
The success of a business starts with a vision statement and a mission statement.
Without avision or mission, there is no purpose or path to take.
Have a clear understanding of what your art mission so you can start designing art marketing strategies that will help you to achieve your art business goals.
Popular Art Marketing Courses
Are you ready to take your art business to the next level?
Investing in marketing courses and tutorials will maximize your profit and speed up the growth of your business.
Below are some of the most popular art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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How to Write an Artist Mission Statement Overview:
- What Is An Artist Mission Statement
- How To Write Your Artist Mission Statement
- Write Your Artist Mission Statement
- Mission Statement Examples
- When Your Artist Statement Is Complete