Blog Post Updated – 12/27/2023
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Artist Mission Statement
Do you have mission statements for your business?
Many businesses share some standard marketing practices, including having a mission.
A mission defines the business’s existence, what it hopes to achieve, and how it wants people to remember it.
Your art mission should also explain why you started your art business, what you hope to achieve with your art business, and what message you want your art collectors to get from viewing your artwork.
In this article, I will go over an artist’s mission statement, why you should have an artist statement, and how to write the perfect mission statement to sell more art online.
What Is An Artist’s Mission Statement
The first thing I would like to go over is a mission statement.
A mission statement describes the core values of a company, person, or organization.
It explains the philosophies and goals to your potential art buyers.
Your art business’s core values and objectives must reflect your mission statement.
As an artist, your artist statement is a reflection of you. It is your unique story.
The quality of your work, pricing, materials, shipping, policies, and customer service needs to be a part of your mission statement.
Creating a mission statement is what will separate you from all of the other artists selling art online.
Your artist’s mission statement is one way you can connect potential buyers to your art business.
Artist Mission Statement Objectives
Before you can start developing an artist’s mission statement, you must have a clear vision of your objectives and what you would like to achieve.
Visions and missions go hand in hand. They are different, but you can not have one without the other.
If you do not have a clear vision of what you want to accomplish with your art business, take the time and work on it now.
How can you accomplish something if you do not know what you want to achieve?
Here are some simple questions to help get you started:
- Would you like to sell original art?
- Would you like to sell art prints?
- Would you like to sell your art online?
- Are you going to sell your art globally?
- Would you like to sell your art at craft fairs?
- Would you like to teach artists your techniques?
- Are you trying to find different ways to supplement your income?
Answering the questions above will help you to write a more effective artist mission statement.
Let’s take the questions a little further.
For example, one of your goals is to sell paintings online.
- This is a great start, but how many paintings would you like to sell?
- How much money would you like to generate from your sales every year, month and week?
- What price do you charge for your artwork to reach your income goals?
- How much time can you devote to your art business?
- How are you going to achieve this goal?
Now that you have a clear vision of your goals, it is time to continue writing your artist’s mission statement.
How To Write A Personal Mission Statement
Answering the questions below will help you develop the perfect artist statement for your art business.
- What type of art do you offer to your customers?
- What is your niche?
- Be specific. Include the medium, subject, size, and colors.
- Who are your customers?
- What gender and age are your customers?
- What is their income?
- Why would your art enhance their decor?
- Would it create a keepsake?
- Would it be for gift giving?
- Would it be collectible?
- What image do you want your customers to see when they think about your business?
- What do you want them to say to others about your business?
- What quality does your business offer?
- What is your pricing?
- Do you ship your products?
- How does this differ from other artists?
- How does your customer service differ from your competition?
- How do you communicate with your customers?
- Is it easy for them to contact you with questions?
- How long will it take for you to respond?
- Are you on social networks?
- How does your policy differ from your competition?
- Do you offer a money-back guarantee?
- Do you offer insurance during shipment?
- Do you sell internationally?
Write Your Artist Mission Statement
Now that you have answered the questions above, you can start writing your artist mission statement.
Like anything, the more time you spend on this, the better it will be.
Write down everything that comes to mind. You will be able to adjust it later.
Do not strive for perfection at first. You will be improving it later.
Keep reviewing the answers that you wrote down to the questions above. At this point, you want to write as many ideas as possible.
When you have many statements, put them away and stop thinking about them.
In a few days, take out the paper with your written statements. Read all of the statements that you have written.
Cross off any of the artist statements that you do not like. Rewrite the statements you like on a different piece of paper and reread them.
If you have any new ideas that pop up in your head during this time, write them down.
When you are done, put the paper away again.
Have a day scheduled for when you can spend a couple of hours finalizing your artist’s mission statement.
Start designing your mission statement.
Read everything that you have written. Play with the words until you have the perfect sentence explaining your art business.
You want to paint a picture with your sentence defining your core business values.
Mission Statement Generator
There are free online mission statement generators that will help you to construct your perfect artist mission statement.
The tools below will help you to spark some ideas.
Use them for inspiration to help you write a personal mission statement that will separate your art business from other artists selling art online.
Free Online Mission Statement Generators:
- HoneyBook – Mission Statement Generator
- Jon Haworth – Mission Statement Generator
- Almost Anything – Mission Statement Generator
Note: some free mission statement generators ask for your email address and will send you your statement via email.
You can always unsubscribe from their email list after you receive your mission statement.
Artist Statement Example
Here is an example of a well-written artist statement.
Margaret’s artist mission statement is short to the point and tells her story.
Margaret Cerutti: “Capturing the light is everything! As a plein air painter, I always remember the light most about any location. It is my inspiration.
Its elusive quality can transform a figure or a landscape in just a matter of seconds. I strive to convey that sense of place by capturing its fleeting magic.”
More Mission Statement Examples
Below are more mission statement examples to help you with one of the most important business plan tasks you will tackle.
The few sentences you write summarize the core values guiding your art marketing strategies to help you achieve your art business goals.
Nevue Fine Art Marketing “To provide one place where artists of all levels can find the answers to help them start, grow, and monetize their online art business. To have every artist reach their unique goals.”
The Walt Disney Company (Entertainment) ”The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative, and profitable entertainment experiences and related products in the world.”
Dick Blick Art Materials “Providing our customers with the best service, best selection, best price, and best quality in the industry. Creating a working climate that calls forth the best in every employee. Fully capitalizing on emerging technologies and opportunities for growth. Supporting the arts and arts education in every way we can.”
Museum of Modern Art (MoMA) “The Museum of Modern Art seeks to create a dialogue between the established and the experimental, the past and the present, in an environment that is responsive to the issues of modern and contemporary art, while being accessible to a public that ranges from scholars to young children.”
Art Gallery “We showcase fine art by young artists from New England colleges in a warm and welcoming gallery. Works are carefully selected that will bring joy to their buyers, appreciate in value, and provide their owners the special satisfaction of supporting talented young artists.”
Artist “To continually produce art objects infused with a spirit of excitement and will present these objects in an entertaining context. Products will be handled with a high standard of professionalism, as a respect to clients. More than mere objects, an experience will be provided by establishing meaningful connections with galleries, local organizations, and collectors.”
Google “Google’s mission is to organize the world‘s information and make it universally accessible and useful.”
Pixar (Entertainment) “Pixar’s objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.”
When Your Artist Statement Is Complete
Your final mission statement should be one or two sentences.
When you have completed your mission statement and know that you will not need to adjust it further, it is time to advertise it.
You will want to put your mission statement on your blog, website, social media networks, business cards, postcards, and whatever else you can put on.
Related Post – The Benefits Of Postcard Prints For Artists
Start sharing your mission statement with everyone.
People will start to trust your business now that they know your mission. You will be able to target your business to the right people.
Congratulations on starting your art business.
Do you have your artist’s mission statement? Did you find it a challenge to write your mission statement?
Final Thoughts On How To Write An Artist Mission Statement
The success of a business starts with a vision statement and a mission statement.
Without a vision or mission, there is no purpose or path.
Clearly understand your art mission to start designing art marketing strategies to help you achieve your art business goals.
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How to Write an Artist Mission Statement Overview:
- What Is An Artist Mission Statement
- How To Write Your Artist Mission Statement
- Write Your Artist Mission Statement
- Mission Statement Examples
- When Your Artist Statement Is Complete