Do you have an art website or blog? Do you have a mission statement? In this article discover why you should have an artist mission statement and how to write one.
Artist Mission Statement
Before you can start developing an artist mission statement, you will need to have a clear vision of what you would like to achieve. Visions and missions go hand in hand. They are different but you can not have one without the other.
If you do not have a clear vision of what you want to accomplish, take the time and work on it now. Once you have your vision continue with writing your artist mission statement.
What is an artist mission statement?
The first thing that I would like to go over is what a mission statement is. A mission statement describes the core values of a company, person or organization. It explains the philosophies and goals to the customers.
Your core values and objectives for your art business need to reflect your mission statement. As an artist, your mission statement is a reflection of you. The quality of your work, pricing, materials, shipping, policies, and customer service needs to be a part of your mission statement.
Your mission statement should last for the existence of your business.
How to start writing your artist mission statement
Answering the questions below will help you come up with the perfect mission statement for your art business.
- What type of art do you offer for your customers?
- What is your niche?
- Be specific. Include the medium, subject, size, and colors.
- Who are your customers?
- What gender and age are your customers?
- What is their income?
- Why would your art enhance their décor?
- Would it create a keepsake?
- Would it be for gift giving?
- Would it be collectible?
- What image do you want your customers to see when they think about your business?
- What do you want them to say to others about your business?
- What quality does your business offer?
- What is your pricing?
- Do you ship your products?
- How does this differ from other artists?
- How does your customer service differ from your competition?
- How do you communicate with your customers?
- Is it easy for them to contact you with questions?
- How long will it take for you to respond?
- Are you on social networks?
- How does your policy differ from your competition?
- Do you offer a money back guarantee?
- Do you offer insurance during shipment?
- Do you sell internationally?
Write your artist mission statement
Now that you have answered the questions above, you are ready to start writing your artist mission statement. Like anything that you do, the more time you spend on this, the better it will be. Write down everything that comes to mind. You will be able to adjust it later.
Do not be too concerned at first; you will be improving it later. Keep reviewing the answers that you wrote down from the questions above. At this point, you want to write as many ideas that you can.
When you have a good amount of statements, put it away and stop thinking about it. In a few days take out the paper with the statements that you have written. Read all of the statements that you have written.
Cross off any of the statements that you know will not work. When you are done getting rid of the statements that you do not like, write the statements that you like on a different piece of paper. Read them again.
If you have any new ideas that pop up in your head during this time, write them down.
When you are done, put the paper away again.
Have a day set where you can spend a couple of hours focusing only on your mission statement. Go to a place where there will be limited distractions and noise.
Start designing your mission statement. Read everything that you have written down. Start to play with the words until you have the perfect sentence that explains your art business. You want to paint a picture with your sentence that will define your core business values.
When your artist mission statement is complete
Your final mission statement should be one or two sentences. When you have completed your mission statement, and you know that you will not need to adjust it any, further it is time to advertise it.
You will want to put your mission statement on your blog, website, social media networks, business cards, postcards, and whatever else you can put on. Start sharing your mission statement with everyone.
People will start to trust your business now that they know what your mission is. You will be able to target your business to the right people.
Congratulations on starting your art business.
Do you have your artist mission statement? Did you find it a challenge to write your mission statement? Share your thoughts in the comment section below.
The success of a business of person starts with a vision and a mission. Without a mission, there is no purpose or path to take. Have a clear understanding of what your mission is and start working off of that.
You might also be interested in:
- Artist Blog Vision Statement
- Sell Art Online Basics Setting Goals
- Art Business Start-up Plan
- Tips for Choosing Content for Art Blogs
- Artist Vision and Mission – Online Business
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