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Are you having a hard time writing a biography for your website? In this post, you will discover tips that will help you to write an artist biography that will connect your readers to your artwork. Start building a relationship with your readers and start selling more art.
How To Write An Artist Biography Step By Step
What is an Artist Biography?
An Artist Biography describes an artist’s life, journey, vision, mission and artistic style.
Why write an artist biography?
An artist bio is often the first piece of information available to readers and collectors, and as such it offers you a chance to frame their practice and give collectors a reason to want to learn more. Bios also drive search engine optimization (SEO). (Source: Artsy)
Your goal in writing an artist biography for your artist blog is to connect you with your reader, build their trust and connect them with your artwork. Accomplishing this goal will help you to convert your readers into art collectors.
There are many benefits of selling your art online.
On the top of the list is the ability to share your artwork with people around the world.
However, it does take more than just uploading images of your art online to land a sale.
You have to write content that connects you with your following and an artist bio is one way to do just that.
Where To Display Your Artist Biography?
The most common pace for artist biographies is in the about section of your artist blog, website, and social media accounts.
About Us Page – Your artist website and blog should include an “about us” page that incorporates a biography.
If you are the only artist for the website the title of the page should be “About YOUR NAME.”
Your biography will provide your readers an understanding of the style of art that you create, your motivation and values. Buyers want to know about the artists that they are purchasing from. Providing information about you and your career will build trust with the readers and will generate loyal customers.
Many social media sites like Facebook, Twitter and Pinterest have a section dedicated to your bio. Take advantage of this real estate.
What Should An Artist Biography Include
Keep your bio short and to the point. People do not want to spend the time to read a novel. They just want to get an idea of who you are as a person and artist.
What should be in your artist bio:
- A short description of your journey.
- A short description of your vision and mission.
- What message you are trying to say with your artwork, your artistic philosophy.
- Describe your artistic style and techniques.
- Any education or training relating to art.
- List all the awards you have received.
- Who are your influencers and what motivates you to create art?
How to Write an Artist Biography Step by Step
Here are some steps that will help you to write your bio.
- Write your biography in the third person, keep it short and to the point. Respect your reader’s time. They want to get to know about you as an artist. They do not need a life story. Include your influences, education if any, when you started, what you would like to accomplish with your art, and your philosophy.
- Write several different biographies. Have someone proofread what you have written. Reread what you have. Take the best parts of each bio that you wrote and rewrite it. You will find that the more that you write it, the smoother it will sound. Remove any words that are not necessary. You want to remove any irrelevant content to make your biography short and to the point.
- Ask several people who know you well to read your final draft. Ask them if it represents you as a person and an artist. Make any necessary adjustments.
- Have someone proofread your work one more time and make any necessary changes.
Artist Biography Checklist
- Inspirations and influence
- Education if any
- Years being an artist
- Experience in your field
- Philosophy about art
- What you would like to accomplish as an artist
- Other things you like outside of art
During your career, you will be growing as an artist. Every year or so read your biography and add any new information that is valuable. When you revise your biography, it is a good idea to update your photo as well. This will also be a good time to update your photo on your social network sites and blog.
Artist Bio Example
I would like to end this post with a visual artist bio sample.
Here is Lori McNee’s Artist Bio. This an artist bio example you will want to read and learn from.
Lori McNee is an internationally followed art blogger, and the owner of FineArtTips.com, She is an artist, author, social media influencer, brand ambassador, and keynote speaker. She has been featured in the The Wall Street Journal online, and named a #TwitterPowerhouse by The Huffington Post. Lori shares her online success secrets to artists, businesses, and organizations around the country.
Lori writes for F+W Media publications including Artist’s Magazine, Artist’s & Graphic Designer’s Market, Photographer’s Market and her own title,“Fine Art Tips with Lori McNee: Painting Techniques & Professional Advice.“ Lori is a #SocialTV correspondent pioneer, tweeting red carpet events for Entertainment Tonight, The Insider, Access Hollywood, and Vanity Fair.
Lori lives in the beautiful Rocky Mountains of Central Idaho, where she derives much of her inspiration. A native of California and reared in the southwest, Lori cultivated an interest in art and wildlife during her childhood.
While her three children were young, Lori began an art career as a wildlife artist in the 1980s-90s. During this time she mentored with famed wildlife artists Robert Bateman, John Seerey-Lester, Carl Brenders, Vivi Crandall and Guy Coheleach. Lori illustrated for organizations such as Ducks Unlimited, The Nature Conservancy, the Wolf Education Research Center, various trout and duck stamps, and books.
In 2000, Lori discovered plein air and still life painting. After studying with Robert Moore and Joe Anna Arnett, Lori made a shift from working with photographs to painting from life.
Today, Lori’s broad spectrum of artwork includes poetic landscape, still life and encaustic wax paintings which often incorporate birds or other wildlife. Her paintings have been featured in numerous publications including Plein Air Magazine, Fine Art Connoisseur Southwest Art, Artists’ Magazine, American Art Collector, Western Art Collector.
Lori is an Ambassador Artist for Royal Talens, Princeton Brush Company and Fredrix Artist Canvas. She is a certified Master Artist in Cobra Water-mixable Oil Paints, and is an exhibiting member of Oil Painters of America, the American Impressionist Society, and the Encaustic Art Institute, and serves the City of Ketchum, Idaho on the Ketchum Arts Commission. Lori also teaches 3-4 painting workshops each year, at home and abroad.
To learn more about Lori visit her website at Lori Mcnee Fine Art and Tips
It is easier for you to tell your story and the story behind your artwork in person. You have an opportunity to answer questions and express your thoughts by the tone of your voice and your expressions.
Your artist Biography will help you to connect you with your potential buyers.
How to Write an Artist Biography Step by Step Overview:
- What is an artist biography?
- Where to display your artist biography and what should it include?
- How to write an effective bio step by step.
Did you find it difficult to write an artist biography?
Share your thoughts in the comment section below.
You might also be interested in:
- How Artists Can Grow Their Art Business by Teaching Online
- Top 10 Nevue Fine Art Marketing Articles 2017
- Developing a Plan for your Art Blog
- How to Turn Potential Art Buyers into Loyal Collectors
- Ultimate Email Marketing Guide for Selling Art Online
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By Dave Nevue
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