Do you have a Pinterest Business account? Are you looking for different strategies to build your engagement on Pinterest? In this post, I am going to share with you some effective tips on how to use Tailwind Tribes to sell more art.
How To Use Tailwind Tribes To Sell More Art
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Selling art online begins with building brand awareness.
It is safe to say that you will not sell any of your artwork or handmade crafts if people do not know they exist.
There are three art selling stages you will want to focus on if your goal is to sell art.
- Create art people will want to purchase.
- Have an artist website where people can view and purchase your products.
- Promote your art and art business
How To Market Your Artwork
The internet has made it possible for businesses of all sizes to connect with potential buyers from around the world.
Below are some common ways artists build an online presence:
- High-quality images
Related Post: How to Photograph Art to Sell Online
- Content marketing
Related Post: Digital Content Marketing – What Artists Need to Know
- SEO (search engine optimization)
Related Resource: WordPress SEO Basics
- Email marketing
Related Post: Ultimate Email Marketing Guide for Selling Art Online
- Social media marketing
- Referral marketing
Related Post: How To Get Customers To Refer Your Art
- Video marketing
Related Post: How to Promote Your Art Online with YouTube
- Paid advertisement
There is a lot to cover will online marketing but today I am going to talk about how to use Pinterest and Tailwind Tribes to grow your audience online.
Pinterest is a valuable platform for businesses of all sizes for building brand awareness.
Within less than one year I built my Pinterest business account to receive over 1.1 million monthly viewers.
I highly recommend developing a Pinterest marketing strategy if your goal is to drive traffic to your website.
Why should you be so concerned with driving traffic to your artist website?
Because you need traffic to land a sale.
If you are selling art online your main priority is to drive as much traffic to your online art gallery as possible and Pinterest will help you to do just that.
Bellow are several posts I have written that explain the different Pinterest marketing strategies I have used to built brand awareness on Pinterest.
Tools I use for marketing on Pinterest:
Social Warfare (affiliate link) Social Share WordPress plugin with additional features.
Tailwind (affiliate link) Pinterest and Instagram scheduler and analytics app.
Related Post: How I Sell My Art Online With Tailwind
What Is Tailwind Tribes
Now that I have talked about how important it is to have a Pinterest Business account, let’s talk about how you can build brand awareness quickly.
What is Tailwind Tribes?
Tailwind Tribes is a tool that enables you to meet and grow with other marketers, just like you! Tribes will also help you with two key problems that social marketers face every day: Having a steady supply of high-quality content to share. (Source: Tailwid App)
Tailwind Tribes are similar to Pinterest Groups boards except you manage them on Tailwind.
Pinning valuable content to your Pinterest boards will keep your audience coming back on a regular basis and tailwind tribes will save you time by providing you high-quality content to repin.
Most of the successful Pinterest users recommend pinning 50% original content and 50% other sources.
How To Find Tailwind Tribes
In order for you to find Tailwind Tribes, you will have to create a free Tailwind (affiliate link) account.
After you have created your account go to the “tribe” section on the sidebar.
At the top of the page, you will find links to:
Your Tribes – This will provide you a drop down box of the tribes you have joined.
Find a Tribe – This is where you can do a search for Tribes that relate to your business.
Insights – This provides valuable analytics that will help you to make better marketing decisions.
To find a list of tailwind tribes you would like to join click on the “Find a Tribe” link and do a search.
Your Tailwind memberships will allow you to have up to 5 Tailwind Tribes and you can submit up to 30 Pieces of content per month.
There is an option to purchase “PowerUps” if you are interested in joining more tribes or submitting more than 30 pieces of content per month.
How To Leave A Tailwind Tribe
There might be a time when you discover that a tribe does not complement your goals.
In this case, you can leave the tribe so you can make room for a different tribe.
To leave a tribe click on the Tribes link on the sidebar.
Select the tribe you would like to leave via the drop-down box.
Hover your mouse over your name in the tribe. There you will see an option to “Leave tribe”.
A pop-up notification box will appear asking you to confirm and leave the tribe.
Once you have confirmed to leave the tribe you will see a successful notification.
How To Share Tribe’s Content
Providing valuable content to your audience is an important strategy you will want to implement. The more value you can provide to your audience the more frequently they will return to visit your Pinterest account.
The problem with finding valuable content to pin to your boards is that it takes a tremendous amount of time.
Visiting websites and doing searches can waste hours a week. Tailwind tribes solve this problem for you.
You can visit your Tailwind Tribes and see what pins are performing the best and share them to your boards.
On the top right you will notice a flame with a number. This tells you what pins are doing the best.
Your paid Tailwind account allows you to share your tribe’s content by adding it to your queue.
If you do not have a paid account you can re-pin the content live.
You can easily see how much time you can save with Tailwind Tribes.
How to share content from Tribes:
Choose a tribe from the drop-down menu in the corner.
Search through the pins and find the content you would like to pin to your boards.
Type in the board you would like the pin to be published on and click “Add to Queue”.
At the top of the Tribe page, you can keep track of how many pins were submitted to the Tribe, new pins, how many pins you submitted and how many you have shared.
This information will make it easy for you to see if you are following the tribe’s guidelines and how well your pins are performing.
How To Add Pins To Tailwind Tribes
Joining Tailwind Tribes has more benefits than just making it easy for you to pin other websites content to your Pinterest boards.
They are also a great way to have your content noticed and shared.
Would you like to know how to increase art sales online?
It is all about traffic.
The more traffic you can drive to your artist website the better.
Tailwind Tribes is one tool you will want to consider using.
Before you can start to share your pins on tribes you will have to install the Tailwind Browser Extension.
For information on how to install the Tailwind Browser Extension visite:
(Chrome) Installing, removal, or troubleshooting Tailwind’s Publishing extension
(Safari) Installing, removal, or troubleshooting Tailwind’s Publishing extension
(Firefox) Installing, removal, or troubleshooting Tailwind’s Publishing extension
Once you have installed the extension you will notice a Tailwind logo when you hover over any image from your Pinterest boards or blog posts from your artist blog.
Click on the logo.
A new pop-up will be displayed where you can schedule it on Tailwind or add it to a Tribe.
After clicking on the “Add to Tribes”
Now that you know how to use tailwind tribes and how they could help you to build your online art business it is time to take action.
Create a free Tailwind (affiliate link) account today and see what Tailwind has to offer.
There are many different art selling strategies available for artists to implement thanks to the internet.
When you are first starting out you will want to focus on what will produce the best results.
There are five things you will want to focus on to build a solid foundation for your art business:
- Create beautiful artwork people cannot resist purchasing.
Art Tutorial Resource: Watch and Learn at Artists Network (affiliate link)
- Take high-quality images that scream “Buy Me”.
Related Post: Helpful Tips for Photographing Your Artwork That Work
- Have a platform where you can showcase and sell your artwork.
Related Post: Top 17 Websites To Sell Art Online
- Start an artist blog and write valuable content that will drive your target audience to your art listings.
Related Post: 28 Day Blogging Challenge for Visual Artists
- Continue to learn how to be an expert on marketing your art online.
How To Use Tailwind Tribes To Sell More Art Overview:
- How To Market Your Artwork
- What Is Tailwind Tribes
- How To Find Tailwind Tribes
- How To Leave A Tailwind Tribe
- How To Share Tribe’s Content
- How To Add Pins To Tailwind Tribes
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
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