Are you confused on where you should be putting the keywords you are trying to rank for in your blog posts? In this post, you will discover how to use keywords effectively in art blog posts.
How to Use Keywords Effectively
If you have had your art blog up for some time now, you probably have heard me talk about the importance of implementing a keyword research strategy.
I have talked about Google keyword tools, how to choose keywords for SEO and free keyword research tools like SEMRush.
Today I would like to talk about how to use keywords effectively on your posts.
Yoast SEO Plugin
Plugins like Yoast SEO make it fairly easy to add keywords to your WordPress blog.
If you haven’t already, you might want to consider adding the Yoast SEO plugin to your site.
Most of you will only need the free version of the Yoast SEO plugin.
After you have built up a large following, you might want to consider using the Premium version however it is not necessary.
The title tag is an HTML title element that is important to both the readers and SEO.
The title tag describes what the post is about.
Basically, it is a title, like the title of a book.
The title tag will be displayed at the top of your post.
It will also be displayed on the search results page.
When you are creating a blog post in WordPress, the title tag will go in the top field of your WordPress editor.
The Title tag is one of the most important places to include your keywords for SEO.
Heading tags are also known as H1 tags, H2 tags, etc.
Heading tags are like chapters of a book. They will help you to structure your content so it will be easier for your readers to digest the content.
It is good practice to use keywords and LSI keywords in the heading tags. They do not hold as much weight for SEO as the title tags do but they are helpful.
How to add a title tag in WordPress.
Highlight the word or words you would like to add as a title tag.
There is a drop-down box on the top left of the WordPress editor.
Click on the drop-down box then click on the title tag you would like to use.
Body of the Content
It is important to include the keywords in the body of the content.
Be careful because more is not better. Google does not like it if you use the keywords excessively. This is also known as keyword stuffing and you will be penalized by Google.
A keyword density of 2%-6% is good for SEO. Your Yoast plugin will display the keyword density of the post you are creating.
You might have heard me talk about configuring your permalink structures in the past.
If you have done that already you are all set and the title will be displayed in the URL of the post.
Configuring the permalink structure on your blog will place the title of the post (the title should include the keywords you are trying to rank for) in the URL.
Including the keywords in the URL will be helpful for the readers and SEO.
To learn how to configure your permalink structure visit, URL Structures – SEO Basics for Artists Selling Art Online
The last thing I would like to talk about is the meta description.
The meta description is the text that describes the post under the URL link in the search results.
Most people will read the meta description prior to clicking on the link.
Including the keywords in the description will help the reader to decide if your post is what they were looking for.
The Yoast plugin has a field where you can add a meta description.
Properly placing the keywords you are trying to rank for in your blog posts will help you to rank higher in the search results.
Make sure the keywords are included in the:
- Title Tags
- Heading Tags
- Body of the Content
- Meta Description
- Now you know how to use keywords effectively in art blog posts.
You might also be interested in:
- Keywords 101 – Generate Traffic to Your Art Gallery
- How to Showcase Art with Blog Posts
- 7 Tips to More Productive Blogging
- How to Turn Your Art Blog Posts into Instagram Content
- How To Write Great Titles that Generate Blog Traffic
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