Note: This post How To Use Facebook To Build Relationships With Art Collectors is a guest post by Scott Mathews. You can learn more about Scott in his bio at the end of the post.
While a few years ago students were taught that thinking about art as a business is wrong. They were taught that wanting money means selling yourself and as an artist, you can’t do that.
They were taught that art should be in a specific way, aesthetic or esoteric to be exhibited in galleries and become popular.
A few years later, here we are in 2020 when artists can establish their own art business and use social media to build relationships. They can sell their art to art collectors or exhibit it online by posting photos.
The art business is constantly developing as new techniques and trends are emerging. And because social media is an important part of our lives, people are more open regarding works of art.
You can set yourself some goals that will help you make your art known and one of them should be to use Facebook to your advantage.
By the end of this article you will learn how to:
- Use Facebook to stay in touch with art collectors
- Shape a focus group to promote your works of art to
- Personalize the message you send
- Use videos to engage with your network
Keep in Touch with Art Collectors
Cynthia Smith who offers assignment help on public relations topics at Dissertation-today.com believes that Facebook is an important tool that can help you build relationships. To do this you need to drive traffic to your Facebook page where you show your artworks to the public.
To build relationships with art collectors you firstly need to let them know that they can find you online. You have a few options to do this:
- Announce that you have a Facebook page on your website
- Add a Facebook button to your website that directs visitors to your Facebook page
- Post updates constantly
- Share posts from your Facebook page on your Facebook personal profile (if you have one)
- Use word-of-mouth when you interact with art lovers and collectors
Shortly said, you need to let people know that you have a Facebook page. But this comes with a catch.
Shape a Focus Group
Yes, you need to let people know you have a Facebook page. A lot of people are tempted to promote their page by word-of-mouth to their friends. The trick is that some of those people begin to be begging and importunate.
You need to build relationships with art collectors, so it would be better to shape a focus group and promote your Facebook page within it.
Think about people that have the same interests as you, people that attend galleries and exhibitions on a constant base. And not only. Everyone who shares the same passion as you, art, and that could be interested in your work.
Find ways to stay in touch with them by:
- Posting updates and photos with your work
- Sharing special art techniques you are using
- Providing tips and tricks for common problems artists can encounter
- Personalizing the message
The last point underlines a key element that is essential if you want to keep in touch with your core group. Not only the frequency of your posts is important, but also the way you do it.
Personalize the message
Adam Lebron, Public Relations Specialist at assignment help in Australia says that we live in the era of spam. Everywhere you go, everywhere you look, you see a lot of spam. Ads for products you didn’t even know they exist. Your spam inbox is filling up slowly.
And here comes the question: how can you stand up from a pile of spam and make yourself known? By personalizing the message!
You have probably noticed that all ads have all sorts of pitch lines, all want to sell you something you don’t need. You have your focus group already, all that you need is to personalize the message.
How should these messages be?
They should let people know that you:
- Can help them with advice whenever they ask for it
- Are reachable
- Want to share your knowledge with them
You can personalize every message you send and post on your Facebook page.
This means that you can personalize:
- The description of your photos
- The stories your share
- The invites to art exhibitions or art events
- The friend requests you send
You need to personalize your message to let people know that they are important for you because you invest time in reaching them personally. This will help you build a stronger relationship with art collectors and not only.
Use Videos to Engage with Your Network
Videos are a great way of promoting your artworks among art collectors and people that love art. Social media is saturated with videos also, so how you can stand out and show your art?
Kate Hughes, a writer who offers research papers help and academized.com reviews on marketing and social media topics underlines the key aspects your video has to have to help you build stronger relationships.
Your videos need to be:
- Engaging, to answer people’s questions about you and your work
- Fun, to present the information in a lively and exciting way
- To the point
- Posted regularly
Keep in mind that you should offer valuable content weekly to make sure your followers come back. Like this, you can achieve the snowball effect easier. People will love your videos and will share them, making you know to other people and thus enlarging your network of art collectors.
Create short and interactive videos and do not exceed 5 minutes.
How to Use Facebook to Build Relationships with Art Collectors
Facebook is a great tool to use if you want to build relationships with art collectors. Keep your audience engaged and make regular posts with your artwork. Make the message personal and share exciting stories and tempting event invites.