Are you trying to find different ideas to use for your Instagram account? In this post, you will discover how to turn your art blog posts into Instagram content.
How to Turn Your Art Blog Posts into Instagram Content
Instagram is a great way for you to showcase your artwork to a large audience. Just to give you a perspective of how powerful Instagram is, in April of 2017 Instagram hit over 700 million monthly users.
How can you develop a strategy that will help you to reach your audience on Instagram?
One way is to upload beautiful images of your artwork. I am sure you are already doing this if you have an Instagram account.
But what else can you do?
I have some great news for you.
You can start sharing your blog posts on Instagram.
If you have an artist blog and you are writing on a regular basis, you will be able to promote your art blog. This is just one more way your Instagram audience can get to know you better.
Create an Instagram account
Before I share with you different ways you can promote your blog I want to recommend that you create a business account for Instagram. You can do this even if you already have an Instagram account.
Here is an article from Facebook Business that will show you step by step how to create an Instagram Business Account.
If you are still contemplating on creating an Instagram business account, here are some statistics you will want to know.
According to Lisa Montenegro, “Instagram ads are collecting about four times the number of likes over counterpart ads on Facebook.”
So if you are spending money on Facebook ads, you might want to consider giving Instagram ads a try.
Turn Your Art Blog Posts into Instagram Content
Repurposing content is easy to do and will save you valuable time by not having to write extra content for each medium you are marketing on.
Here is how you can promote your blog posts on Instagram and drive traffic back to your site.
According to Sarah Griffiths, “U.S. researchers discovered that the human brain can interpret images that the eye sees in just 13 milliseconds.”
Adding simple quotes from your blog posts and placing them on eye-catching images will sure help you to reach your target audience.
To start, you will need to find an image that will stop someone from scrolling through their Instagram news feed.
You can find thousands of free images at Pexels that you can use on your blog posts and Instagram accounts.
There are many ways you can edit your images and add a text overlay.
These are the two ways I like to edit my images.
On both the PC and Smartphone I use Canva. Canva makes it easy for creating beautiful images for most social media networks. They have hundreds of temples with the correct image dimensions for most popular social media sites.
When I create an image on my PC, I have to email the image to myself. I can then upload the image to my Instagram account from my email using my smartphone. I usually do it this way because it is easier for me to edit the images on the PC.
When I am not near my PC I will use my Canva app on my smartphone to create an image with text.
Unfortunately, Instagram does not allow you to upload images from the PC. They encourage people to upload images and videos from their mobile device.
Here is an example of an image I created using Canva. Besides Canva being easy to use, it is also free.
Next, take a quote from a blog post that you wrote. Something that has value and could summarize the content in your blog post.
The paragraph or paragraphs that the quote came from could go in the description section below the image. You are allowed to have 2200 characters so be careful you do not run out of space. Plan your content ahead of time.
Include the link or title of the post in the description. Unfortunately, Instagram only allows one clickable link and that is located in your bio.
If you have a link directing to your art blog you could put at the end of the description, “Read more by visiting “TITLE OF POST” at “Blogs Name” by clicking the link in the bio.”
This will entice your audience to click on your link and visit your blog.
Here is an example of a design I created in Canva and the description
What does this information tell you?
It tells us that we can reach a large audience if we create videos about our art and art business.
The good news is that you do not have to spend a large amount of money creating videos anymore. In fact, your smart phone is all you will need to create high-quality videos for YouTube. Read more by visiting How to Promote Art Online for Free at Nevue Fine Art Marketing by clicking the link on the bio.
Your options are limitless, use your creative mind to create images that will catch your audience’s attention.
Take some time to promote your art blog posts on Instagram. One blog post could give you several different images to share.
You might also be interested in:
- 7 Important Things Art Bloggers Need to Know
- 7 Instagram Tips for Visual Artists Selling Art Online
- How to Showcase Art with Blog Posts
- How to Sell Art Online with Pinterest
- 5 Tips for Writing Catchy Headlines that will Attract Readers
Are you marketing your art on Instagram? What are your thoughts? I would love to hear your opinion in the comment section below.
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