For an artist, having their own website can be a great way to sell their work and reach a wider audience.
An online store allows artists to showcase their work to a global audience, and customers can purchase their work from the comfort of their own homes. In addition, an online art store gives you more control over the prices of your work, and you can offer discounts or special promotions to customers.
An online art store can also help you build a community of supporters and fans who will spread the word about your work.
Ultimately, an online art store can be a valuable tool for any artist looking to sell their work.
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Places To Sell Art Online
Have you been thinking about selling your art and crafts online but do not know where to start?
The options available are limitless and, at times, overwhelming for emerging artists who are interested in selling their creations.
Artists can own a WordPress website for about the cost of one cup of coffee a day.
Artists can sell their art on social media sites like Instagram. Facebook, Twitter, Pinterest, and YouTube, or they can generate income selling reproductions of your work with POD sites (print-on-demand sites) like Fine Art America and Printful.
As you can see, the options are limitless.
Every year more and more artists and galleries are selling more art online.
High-priced original fine art, limited edition giclee prints, art prints on merchandise, and handmade crafts are being purchased by people worldwide.
Artists dreaming of showcasing their artwork in a local gallery is a thing of the past. Today young artists are dreaming of building a thriving online art business. Whether you are catering to the abstract or contemporary art world, their art buyers search for art like yours daily.
The question is, “Where do you start?“
We have come up with a list of the best e-commerce solutions for artists and crafters who want to sell artwork online and a brief overview of how to market your products to people worldwide, so your art and crafts are not just collecting dust.
So if you want to do more than just sell art prints at local art fairs, keep reading.
What Are You Selling
Before discussing online marketing strategies, you need to clearly define what types of products you will be selling and what selling platforms will be best for your unique goals.
Below is a list of the most popular products sold by artists and crafters and the best online tools.
Original Artwork, Limited Edition Prints, Canvas Prints, And Framed Prints You Package And Ship
Any tangible items you create and ship from home will fall into this category.
Who is this for?
- Fine artists
- Mixed media artists
- Sculptors and more
Where to Sell These Products Online:
- Social media
- Online art marketplaces
Wikipedia Defines online art marketplaces as:
An online marketplace (or e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. Online marketplaces are the primary type of multichannel e-commerce and can be a way to streamline the production process.
Commission Or Custom Artwork You Package And Ship:
Commission work is a service an artist or crafter offers to a buyer, which allows the buyer to have a custom painting, drawing, or craft made for them.
Who is this for?
- Commission artists
- Commission illustrators
- Commission photographers
- Handmade crafters and more
Where to sell this service online:
- Website you own
- Social media sites
- Online art marketplaces
- Large seller marketplaces
Photographers And Digital Artists Selling Digital Downloads:
These products are for artists creating digital items, including downloads like ebooks, graphic designs, and downloadable art.
Who is this for?
- Digital artists
- Artists selling prints of their original artwork
- Graphic designers
Where To Sell Digital Products:
- Website you own
- Social media sites
- Print-on-demand sites
Where Can Artists Sell Art Online
Now that you have a clear vision of what you will be selling let’s talk about the basic ways you can sell your artwork online.
What do you think the best platforms are for selling art online?
Some common answers you might hear are:
- Online Portfolio
Marketing your products on the platforms above will help you build brand awareness, name recognition, and grow your audience, but there is one thing you must have if you intend to sell your artwork online. You need a website or an online art gallery where people can visit and purchase your products and services.
It does not matter if you want to sell original artwork online or if you’re going to sell art prints online, digital items, or even hand-made candles. You need a platform that showcases your products and a money gateway to collect money from the buyers like PayPal or Stripe.
Here is a list of artists and crafters’ most popular platforms for building an online business.
Online Art Galleries
An artist’s website is an online store that will showcase your artwork and provide a way for your audience to purchase products.
Owning a website will give you total control of your site’s look and feel. Creating a unique brand that separates you from other artists selling wall art is possible with website-building platforms like WordPress.
The best news is that anyone can design and launch a professional website with just a few clicks.
If you build a Facebook page, you have the skills needed to build an online store with most top web providers.
Below are four popular platforms artists are using to sell art online:
To see how other artists are building their websites visit 7 Amazing Artist Websites – Inspiration For Artists
Before you can start selling your art on WordPress, you will need to purchase a domain name and hosting.
A domain name is a network address that will direct people to your site.
For example, this site’s domain name is www.nevuefineartmarketing.com
Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives. (Source: wpbeginner)
Hosting is relatively inexpensive and starts at $3.45/mo. including free domain names from BlueHost. (Most third-party website builders have a monthly fee of 29.99 and up)
BlueHost makes it easy to launch your WordPress website with their 1-click WordPress installation.
WordPress has become one of the leading online selling and blogging tools available. There are over 455,000,000 websites built on WordPress in 2020.
Besides the cost of hosting, themes and plugins are free to help you build a brand for your art business.
There are also options to purchase premium themes and plugins that offer more features.
WordPress is the right solution for artists and crafters interested in showcasing their work to people worldwide.
You will be able to build a site that sells tangible and digital goods, incorporate a POD service and install payment gateways on your own online store.
- WordPress Dashboard Guide – eBook
- WordPress SEO Basics – eBook
- WordPress Basics Course – Online video course
- WordPress Basics SEO Course – Online video course
WooCommerce is a free WordPress plugin that allows you to create an art gallery that will showcase your products and provide a way for customers to purchase.
- How To Install WooCommerce On A WordPress Artist Website
- How To Add And Manage Products In WooCommerce
- How To Add WooCommerce WordPress Categories
FASO is a third-party service that makes it easy for artists to start selling their artwork on a professional-looking online art gallery.
7 Features That Make FASO Stand Out
- Promote Your Exhibits to Over 27,500 Collectors in Informed Collector
- Promote Your Workshops to Over 55,000 Artists in Fine Art Views
- Promote Your Art to Over 27,500 Collectors Just for Joining FASO
- Get Automated Newsletters Marketing Through Their Get New Alert Feature
- Promote Your Art to Over 70,000 Art Enthusiasts Whenever You Upload Your Artwork
- Get Valuable Exposure with Free Entries in Their BoldBrush Painting Competition
- Get Listed in Their FASO Member Directory, Which Gets Over 40,000 Pages Views a Month
There are four different plans available, and each of them offers a free 30-day trial.
FASO is a platform for artists who have art for sale but do not have time in their day to build a website.
In the long run, a WordPress site will be a better choice if you plan to sell your artwork long-term.
WordPress will be more cost-efficient, and you will not have any theme, widget, or plugin limitations.
If you have art to sell and want to get it online quickly, FASO will be a good solution. While you have your items listed for sale on FASO take some time out of your day to learn how to build a WordPress site.
You can always switch over at a different time if you choose to do so.
Shopify is a popular e-commerce platform for small businesses.
- Professional display
- Marketing tools
- Online Selling tools
- Social media selling tools
- Order management
- Customer follow-up tools
- Responsive and customizable themes
- Pricing starts at $9/month
Shopify makes selling on Pinterest, Facebook, and Amazon easy with a button click.
Squarespace is a free online store that focuses on processing online, mobile, and on-site credit card Payments. There are no monthly fees. You only pay credit card processing fees and $0.30 per sale.
Even though Square focuses on processing credit card transactions,, they offer a free online store with every Square payments account.
Square also offers mobile credit card swipers if you plan on selling your art at local craft shows.
Weebly is a website builder that offers free and premium plans.
You will have access to useful tools and customizable webpage designs to help you build a unique website.
Monthly plans range from free to $26 per/month.
Features * Check to see what plans offer the features you are interested in.
- Free SSL Security
- Add 3rd party embed code
- Connect a custom domain
- Advance site stats
- Free domain
- Password protection
- Shopping cart Unlimited items
- Item badges
- Item Options
- Quick shop
- Digital goods
- Inventory management
- In-store pickup
- Automatic tax calculator
- And more
Check all plans for available features.
Besides building an artist website, you can also sell your art on various online marketplaces.
Online marketplaces are sites that allow independent sellers to sell their products on the site.
One positive of selling your artwork in an online marketplace is that they will bring in the buyers for you. The downside is that you will be competing with a large group of artists trying to sell their artwork.
In most cases, you will see a pricing war between artists, which lowers the value of the artist’s work.
Popular Online Marketplaces For Creative People
eBay is an online marketplace for buyers and sellers to come together and trade almost anything
eBay started in 1995 and has played an important role in how people shop and conduct business.
In the late 1990s, many people did not feel safe purchasing products online. eBay proved that selling and buying products online is safe, and today, online sales have never been higher.
Many artists found success with eBay without restrictions on the medium they sell.
eBay and Etsy’s main difference is that eBay is an auction platform, and Etsy is a selling platform.
Etsy started in 2005 for crafters and artists to have a place to sell their unique handmade creations.
Etsy’s motto, “Shop for anything from creative people anywhere,” has built a large following of art and craft collectors searching for one-of-a-kind handmade goods.
Its mission is to reimagine commerce in ways that build a more fulfilling and lasting world. We build a human, authentic, and community-centric global and local marketplace.
Artisans sell original paintings, handmade jewelry, pottery, sculptures, furniture, wall decor, etc.
Etsy allows you to build an Etsy shop for free and listing fees are affordable at $0.20 per listing, not including selling fees.
You might want to look at Etsy first if you are just starting. They have been around for some time and have built a solid reputation for artists and buyers.
Amazon now allows artists to sell art on amazon. They started selling used books online in 1994 and has built an empire selling almost everything under the sun and offering premium plans for free shipping and 2-day delivery.
In 2013 Amazon decided to enter the fine art business. There are a pre-approval process artists will have to apply for, and only certain types of art are excepted.
Saatchi was founded in London by brothers Maurice and Charles in 1970. Saatchi is a well-known name for artists and art collectors. Even though the company was sold in 2014, the mission and values have stayed the same throughout the years.
Price ranges for original art on Saatchi are between $500 – $10,000 and up.
It is free to launch a storefront on Sactchi, but they take a 35% commission for each sale.
Artfinder launched in 2010 and is based in Miami and London. Artists must submit their best artwork and be accepted to sell on Artfinder.
After acceptance, an artist can start working on a free storefront and uploading digital images of their artwork. There are no listing fees on Artfinder, but they take up to 40% commission per sale. Only original art is allowed on Artfinder, including paintings, digital art, sculpture, drawings, printmaking, and photography.
Print-on-Demand Dropship Vendors
POD (print-on-demand) drop ship vendors are online marketplaces that offer prints on merchandise.
One benefit of using a POD service is processing the orders, printing the product, and shipping it to the customer. The downside is that you cannot gather the customer’s information for your email list, and you will be competing with a large group of artists selling prints of their artwork.
Print-on-demand services make selling art prints online easy.
Many print-on-demand services offer prints on:
- Fine art paper
- Greeting cards
- iPhone cases
- Android phone cases
- Computer sleeves
- Canvas bags
- Face masks
Go through the top print-on-demand services below to see what merchandise they offer and the best platform for your business goals.
Popular Print on Demand Sites
Fine Art America – has been around since 2006 and has become a well-known name for artists and photographers selling prints of their originals online.
To read how easy it is to sell prints, visit How To Get Started Selling On Fine Art America.
Zazzle is a platform where artists sell prints on various products, earn a commission marketing, and sell other artists’ creations.
Red Bubble – allows you to sell your art prints on over 70 unique products to people worldwide. They offer 24/7 support and watermark features to protect your designs.
CowCow – offers prints on over 400 products, including clothing, accessories, bags, etc. There is no restriction on design space, and you get to set how much profit you will earn per sale.
Society6 – allows photographers, illustrators, artists, and digital artists to sell reproductions of their original work. Uploading digital images is easy on Society6, and you retain all rights to your artwork as the artist.
Where Is The Best Place To Sell Art Online
Your business goals will determine the best place for you to sell your art.
Key things to think about before picking an e-commerce platform like the ones mentioned above are:
- Can you change and modify the look and design of the site?
- Can you change the menu and categories to make it easier for your guests to find what they are searching for?
- Is there a blogging platform?
- Are there social media share buttons?
- Does the platform have a way to collect money for sale?
- Does the platform allow you to sell both tangible and digital products?
- Does the platform have a way for you to collect email addresses?
- Is there a contact page so a customer can contact you?
- How fast is the platform?
- Does the platform offer a custom domain?
- How much does the platform cost each month?
Online Art Marketing
Now that you have a platform to showcase your artwork and collect money online, you will want to focus on how you can get your artwork seen by the buying public.
The first step is to start thinking like a business person.
Once you start selling art, you are in business.
Many artists frown on or are intimidated by the business side of selling art.
Being in business is neither bad nor difficult.
You do not need a college education in marketing to successfully sell your artwork.
Here is everything you need to do to sell your original art online and reproductions.
How To Sell Your Art Online Overview
- Creating Artwork and Photographing Art
- Having a Place Where People Cans View and Purchase Your Art
- Writing Goals
- Writing an Artist Statement
- Building a Brand
- Write Well Written Art Descriptions
- Developing a Content Marketing Strategy
- Developing a Social Media Marketing Strategy
- Building Your Email List
- Enhancing Your Time Management Skills
If you are considering selling your art, you probably already have a collection of art you would like to sell.
Keep working on enhancing your artist skills and build a large collection so your buyers will have a wide variety to choose from.
Photographing and editing your artwork is an important skill many artists overlook.
The image you are showcasing on your artist website and art blog will determine if you land a sale or not.
You will also have to invest in a quality camera to sell online.
Your smartphone will take good enough photos for marketing on social media, but you will want to use a quality camera for your art listings. The quality of your images will affect your online art sales because people can not see your products in person.
Below is a list of cameras artists and professional photographers are using today.
- Nikon D800 Digital SLR Camera Body (36.3 M/P)
- Panasonic Lumix DMC-G85
- Canon EOS Rebel SL2 DSLR Camera
- Sony Cyber-Shot DSC-RX100 V Digital Camera (20.1 M/P)
If you are planning on printing reproductions at home, visit Best Printers For Art Prints
If you are going to scan your art, you will need a good scanner.
Having A Place Where People Can View And Purchase Your Art
You probably have a good idea of what platform you will be using to showcase and sell your art.
Review what we discussed and decide the best solution for your goals and business.
Writing Business Goals
Know what your objectives are before deciding what platform you will work on.
- Will you be selling original artwork?
- Will you be selling limited edition prints?
- Will you be selling unlimited prints?
- Will you be selling greeting cards or other merchandise?
- Will you be teaching classes?
- Will you be selling eBooks or courses?
- How much money would you like to earn every month?
- How much will you have to sell to reach that goal?
Setting goals is crucial for the growth of your art business.
The goals you set will be the blueprint of your marketing strategy and allow you to make better marketing decisions, and you will be able to analyze what is working for you and what is not working for you.
Writing An Artist Statement
Selling art is all about building relationships with your target audience.
Your artist statement will be easy for your audience to know who you are as an artist.
This Artist Statement Workbook will help you to write a perfect artist statement.
If you do not have an artist statement yet, put it on your to-do list.
Building Your Brand
What do you think of when you hear, “Just do it?”
What do you think of seeing the golden arches on a trip?
Over one billion hamburgers are sold at McDonald’s.
Branding is important for every business, no matter how large or small the business is.
To separate yourself from other artists online, you must create a brand that reflects your art style.
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
(Source: John Williams, Entrepreneur)
You can read more by visiting The Basics Of Branding.
Developing A Content Marketing Strategy
You might have heard this before, “Your artist blog is the fuel that will drive traffic to your art listings.”
Blogging is more important today than ever.
With all the competition out there, you have to hustle and create a lot of content to attract your target audience.
Have you noticed that reaching an audience on social media is becoming more difficult?
Read more on how Facebook was changing in 2018, How Facebook’s New Goals Affect Artists.
This is the beginning of the end for free advertising on social media platforms.
You must pay to play if you want to market your art on social media.
According to Shane McGeorge, Below are five benefits of blogging for small businesses:
- Exceptional Boost To Search Engine Optimization (SEO)
- Develop And Strengthen Relationships With Existing And New Customers
- Establish Your Business As An Industry Leader
- Connect People To Your Brand
- Create Opportunities For Sharing
You can read more by visiting 5 Powerful Benefits Of Blogging For Your Small Business.
Related Resource: 28 Day Blogging Challenge for Visual Artists
Developing A Social Media Marketing Strategy
Social media is becoming more difficult for businesses to market on.
However, social media is still a great way for you to connect with your audience and build brand awareness.
You must constantly change your social media marketing strategies because social media is constantly changing.
Take some time every week to see what is working for other businesses and see if you can start to implement some of their strategies.
The people who do well on social media are the ones who spend a lot of time testing new ideas. If a strategy is not working for you, discard it and try something new.
- 5 Easy Social Media Strategies That Drive Traffic To Artist Websites
- Optimize Your Facebook Page For Art Sales
- How I Sell My Art Online With Tailwind
- Increase Website Traffic With Twitter
- 5 Ways Artists Can Make A Presence On Instagram
Building Your Email List
As mentioned, your artist blog and email list are the only two things you will have control of.
Besides focusing on your artist blog, spend quality time building your email list.
Your email list will be the only guarantee you have of reaching your audience.
- Sell More Art Online by Growing Your Email List
- Ultimate Email Marketing Guide for Selling Art Online
SEO (search engine optimization) allows search engines to understand your site’s offers and recommend them to the right people.
You will want to learn about:
- On-page SEO
- Off-Page SEO
- Keyword Strategy
Keyword Research Tools:
Enhancing Your Time Management Skills
Lastly, we would like to talk about enhancing your time management skills.
So many people struggle with time management, but the good news is that you can learn how to be more productive with your time.
Every year I strive to be more productive. You should do the same.
Here is an eBook I wrote that will help you be more productive and get more done.
Can you make money selling art online?
It is possible to make a living as an artist by selling your work online. However, it takes more than simply setting up a website and putting your art up for sale. You must create a comprehensive marketing strategy and build a strong online presence. Additionally, you need to be able to reach potential customers through social media and other channels. But selling art online can be a viable career option if you are dedicated to your craft and willing to work. The key is to treat it like a business, not a hobby. That means consistently promoting your work, maintaining regular contact with customers, and continuously improving your skills. You can turn your passion for art into a successful online business with commitment and hard work.
How to sell more art with low shipping costs?
One important factor is shipping costs if you’re an artist looking to sell more of your work. You can make your artwork more affordable and appealing to potential buyers by keeping your shipping costs low. Here are a few tips for selling more art with low shipping costs:
1. Ship items in flat rate envelopes or boxes whenever possible. This will help keep your shipping costs down, as you’ll be able to take advantage of the USPS flat rate shipping options.
2. Use recycled materials whenever possible. This includes packing peanuts, bubble wrap, and even old newspapers. Not only will this help keep your shipping costs down, but it’s also good for the environment.
3. Offer free shipping on orders over a certain amount. This can be an effective way to encourage people to buy multiple pieces of your art. Plus, it helps offset shipping costs for those larger orders.
By following these tips, you can sell more art while keeping your shipping costs low. This will make your artwork more affordable and accessible to potential buyers, helping you grow your business and reach new audiences.
Final Thoughts On Selling Your Artwork
Selling your art on an online gallery is exhilarating, but it does take a lot of learning and effort.
Spend weekly time learning how to become an expert at marketing your artwork online.
Write down your goals, decide what platform you will use to showcase your work, and start learning everything about digital marketing.
Dedicate time every week to observe how other artists sell their art online.
More Art Business Related Articles
- Digital Content Marketing – What Artists Need to Know
- Selling Art Startup
- Selling Digital Art On Etsy – Complete Guide
- What SIze Art Prints Sell Best