You’ve been working on your art for a while now, and you’re starting to feel ready to share it with the world. You’ve been told that craft and art fairs are a great place to start, but you’re unsure where to begin or how to get a stall at a craft fair.
Don’t worry. We’re here to help.
The main challenge that artists seem to face when they decide they want to sell at craft fairs is figuring out price points for their products.
People often price their artwork too low, not realizing they could be making a lot more money if they just charged a bit more.
Another issue that artists often face is getting people interested in their work at craft shows. To combat this, you need to make sure that your craft show booth is set up in a way that catches people’s attention and that you have lots of exciting things to say about your work. You are operating a craft business, so you want a display that compliments your brand.
You know the challenges of selling your work on your online store and art shows as an artist. Getting people interested in your art can be complex and even harder to price correctly.
That’s why we’re here to help.
This article will give tips on selling your work at art and craft fairs like a pro.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
1. What Is A Craft Fair And Why Should I Sell At One
Selling your work at art fairs and trade shows is a great way to get your work out there and to start building a fanbase. They’re also a great way to make money.
Many artists make more money at fairs than they do from their online stores.
This is simple: people are likelier to buy handmade products if they can see them in person and touch them. This is one reason many small businesses attend farmers’ markets, trade shows, and other local fairs. Local events are an excellent opportunity to encourage customers to visit their stores so they can generate more sales.
So, why should you sell your art at an art fair?
There are a few reasons:
It’s a great way to get exposure for your work
Local fairs are a prime place to show off your art. You’re surrounded by other vendors who have been selling their work at craft fairs for years, and you have the opportunity to become friends with them and learn from their experiences.
It’s a great way to make money
Craft fairs often have many visitors looking to buy high-quality handmade products, so it’s a great time to sell your wares. If you’ve already perfected your craft and have a good idea of your target audience, this may be the perfect time to showcase those talents and make some money for yourself.
It’s a great way to meet other artists.
At craft fairs, you can connect with fellow artists in the same boat as you – trying to get their work out there and make a name for themselves. You can share advice and tips, which is invaluable.
It’s a great way to learn
Craft fairs are great because you can learn about what other artists are doing to sell their work. You’ll get the opportunity to ask them questions, see how they price their items, and even speak with customers who have purchased from them. This is a great way to build your knowledge about how to sell products at craft fairs.
2. How To Set Up Your Table For Success
If you want to make the most of your time at a show, it’s important to set up your table in a way that will attract people’s attention.
Here are a few tips:
Use bright colors
To catch people’s attention, you need to use bright colors. This is especially important if your table is in a busy area – like the entrance or the middle of the hall.
Make sure your items are visible
When someone walks by your table, you want them to be able to see your items without having to squint. Place your most eye-catching pieces in the front, and ensure that everything is well-organized.
Have a good display
When it comes to the display itself, you want to ensure that it’s something interesting. This could be anything – like a colorful fabric, flowers, or even line markers on your tablecloth.
Have something interesting to say about your items
This isn’t always possible if someone walks by your table, but if they stop to ask about your work, you want them to have something interesting to say. This will help you engage with people better and sell more of your products. You can do this by telling a story about where the idea for each piece came from.
3. Best Ways To Get People Interested In Your Art
Getting people interested in your work is critical in selling your art at a local fair. After all, if they don’t stop to take a look, they’re not going to buy anything.
So how do you go about getting people interested in your art?
Here are a few tips:
Have Beautiful Artwork
If you want people to stop by your table, it’s important to have unique artwork. Make sure that what you’re displaying is exceptional and different from everything else.
If you’re selling original paintings and limited-edition prints, offer them free greeting cards or a postcard with your best art. Not only will this help people to experience and enjoy your products, but it’s also a great way for them to stop by your booth.
Have a Friendly Attitude
When they visit your booth, welcoming people will make them feel more comfortable and encourage them to stay longer. Be sure to smile and say hello, and if someone looks interested in your work, give them a pitch about what you’re selling.
Practice an elevator pitch
Imagine that you’re in an elevator with someone important. They turn to you and ask, “What are you selling?”
You have two minutes to convince them that your art is worth buying. What would you say?
It is important to have an elevator pitch to sell your art. It would be best to tell people what you’re selling in two minutes or less. You do not have much time to share your message at a fair, so make sure that every word counts.
4. Product Pricing
Before the event, you’ll need to ensure your prices are fair. If you price your work too high, people will assume everyone else is charging. This means they won’t buy anything from you because they can go somewhere cheaper.
However, if you price it too low, no one will think your products are worth their time.
You want to set a price just below what people expect from your products. For example, if you’re selling hand-made scarves, they should be priced around $20-$30 each.
If you sell fine art prints, they should be priced at about $15-$20 each.
If you’re selling headbands, they should be priced from about $5 -$10 each.
At most crafting fairs, most jewelry is priced to sell for around $5-25 per piece. So it’s better to price your pieces towards the lower end if you have similar items to the competition.
These are just a few examples: a show’s foot traffic and location will determine how much you can charge.
If this is your first craft show, visiting a few shows is a good idea to check what other artists are pricing their products.
How to price your artwork
This question has been plaguing artists since there has been artwork to price. And it’s no wonder why.
Pricing your art can be tricky because it requires you to make assumptions about every potential collector’s tastes and budget.
There are only three factors to consider when pricing your artwork:
1. How much work did you put into it?
2. How much do similar works sell for?
3. How much does the customer have to spend?
How to price original paintings
There are a few different ways that artists price their original paintings.
One common way is to base the price on how much time and effort the artist put into creating the painting. This can be tricky, though, because not all paintings take the same time to create.
Another way to price paintings is to price the work by inch. For example, you might price a painting at $100 for every four inches in the piece. This is an easy way to determine pricing without measuring your paintings all the time.
Finally, some painters set a price for each size they create. For example, an 8×10 will be priced at $100, while a 16×20 will be priced at $200.
How to price limited edition prints
Limited edition prints are a great way to make more money from your artwork. They’re also a good way to deal with the problem of collectors who want different sizes and editions of your work but can’t afford them all.
No matter what size you create, limited edition prints have the same value because they’re only available for a set time period before they’re gone forever. This creates an instant sense of scarcity that people respond well to.
The downside is that it takes some effort and knowledge on your part to price these prints correctly, so people don’t get a sticker shock when they see how much they cost.
Use the following steps to price your limited edition prints:
1) Add up all your production costs, including printing and materials.
2) Add in an extra 50%. This is an arbitrary number you can adjust if you’d like.
Keep in mind that the objective of sales is to make a profit.
Consider the cost of all promotional items, materials for creating the product, and time invested.
5. Tips On How To Make Money From Selling Arts And Crafts At A Craft Fair
When selling your arts and crafts, selling at craft fairs can be a great way to make money. However, there are a few things you need to know to make the most of this opportunity.
Here are a few tips on how to make money from selling arts and crafts at a craft fair:
1. Plan ahead. Before going to a craft show, it’s important to do your research. Find out who is hosting the event and what types of products they’re selling. This will help you determine if the fair is a good fit for your products.
2. Price your products correctly. When selling at a craft show, one of the most important things is pricing your products correctly. You want to price them high enough to make a profit while still being competitive.
3. Offer something unique. At every craft show you attend, offer a special deal or promotion that makes your products more attractive and excites customers to buy from you.
4. Use easy-to-read signs and displays. A sign or table display that attracts attention is key to getting sales at these events.
5. Bring plenty of business cards and additional promotional materials, such as brochures and flyers, so people who are on the fence about buying from you can take some home with them to show others.
6. Be friendly and make a personal connection with your customers. Once you get them interested in what you’re selling, stand by it until they buy. At the same time, don’t be pushy if they say “no” or aren’t ready to buy immediately.
7. Don’t give up when things go wrong. Sometimes, something will go wrong even when you plan and research an event. Remember that these events are often outside in inclement weather, so there’s no way to guarantee the perfect experience every time.
8. Bring a clear bag or box for customers who want to buy multiple items from you throughout the day. This is also helpful for anyone who wants to buy something in bulk, like getting married and needing several cake toppers soon.
9. Clean up your space at the end of the day by doing a quick inventory check before heading home to ensure that none of your products are missing or damaged.
10. Ask customers how they heard about you. This is an important question because it will help you figure out where to focus your promotional efforts in the future.
11. Thank everyone who purchased from you, especially if they waited in line or made a special trip to buy from you at the craft show. You want them to have a positive experience, return to future events, and recommend you to others. Every sale counts no matter how large or small it is.
ConclusionIn this article, we’ve outlined tips for how to make money from selling arts and crafts at a craft show. We hope you found them helpful and informative as you plan your next event.
What is a craft fair?
A craft fair is an event that features local artists and artisans selling their products to community members. It’s typically outdoors or in a large venue, such as a convention center, where several vendors sell similar items. These events often require vendors to pre-register for the opportunity to sell at them, although some locations also allow walk-in registrations on the day of the event itself.
Why should you sell at a craft fair?
Selling your arts and crafts at a craft fair can be an excellent way to make money while connecting with potential new customers in your area. Since these events feature multiple vendors with similar products, they attract crowds of people who are already interested in buying what you’re selling.
What do I need to set up my booth at a craft fair?
To sell your arts and crafts at a craft fair, you’ll need A table or booth (which you will need to rent), A canopy to protect your goods from the weather if necessary, Any signage or displays you want in front of your table, Business cards to provide people with information about how they can find more of what you’re selling online, Price tags for each item with clear pricing, so customers know exactly how much everything is, Tags for any clothing items that include sizing information (if needed).
What should my prices be?
You should price your products competitively as possible while still making a profit. When deciding on prices, consider what similar items are selling for at other locations and how much effort was involved in making your products.
How can I get people interested in what I’m selling?
To attract the most traffic possible to your booth, you need to ensure that potential customers know about it! The best way to do this is by getting the word out through word of mouth and social media, including sharing photos from previous events where you sold well.
How much money should I expect to make from a craft fair?
As mentioned previously, everyone’s experience with a craft fair will be different based on various factors such as location, time of year, event attendance, etc… Additionally, not all vendors have the same amount of overhead. This is why we cannot provide specific prices for craft fairs in general because everyone’s individual experience will vary. That being said, you should receive more people visiting your booth if other similar vendors are drawing attention away from their own booths.