Are you thinking about selling original art online? With more people purchasing art online, it is possible to sell paintings and make money online.
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Thousands of new art and handmade crafts are published online, from fine art artists to crafters.
Art collectors search for oil paintings, watercolor paintings, pastel paintings, pen and ink drawings, pencil drawings, colored pencil drawings, and even mixed media art every day.
Buyers can easily find high-priced art to affordable niche crafts online.
Over the past few years, artists have decided to control their art business, and the internet has made it possible.
The problem artists face today is the multiple tools they have to start an online art business.
There are so many selling tools available for every genre of art.
This post will cover all of the basics you must know to sell paintings and make money online.
How To Sell Paintings And Make Money
How exciting would it be to make some money selling the art and crafts you create?
How would you feel knowing someone purchased and displayed your original artwork in their home?
Just taking a minute to think that someone around the world is enjoying my graphite drawings, pastel paintings, commissioned acrylic paintings, or wood burnings in their home is exhilarating.
It might feel out of reach and intimidating when you start to take the next step in your art journey.
But once you start, you will feel like you are on top of the world.
You spent your entire life dreaming about selling your art online, and now the time is here to learn how to get started.
You might be asking yourself, “Can I do this?” I want to tell you, YOU CAN! If you don’t believe me, look online and see how many paintings are for sale.
All you have to do is type into Google’s search:
- Artwork for sale
- Oil paintings for sale
- Art prints for sale
- Canvas art for sale
- Original art for sale
- Paintings for sale
I searched on Google for “paintings for sale” in 2020.
There 76,500,000 results. Think about that for one minute.
There are over 75 million posts that relate to paintings for sale online.
Just taking a few minutes to see how many people are successfully selling their artwork online is motivating.
You can sell your paintings online.
If other artists can do it, so can you.
Where To Sell Art Online
Are you new to selling art online or having difficulty driving traffic to your art website?
You will want to visit Sell Art Online Startup Plan if you are. In this article, I cover everything you want to focus on to create a solid foundation for your online art business.
Before you can make money selling paintings online, you will need a platform to showcase your art and collect money for sale.
Below are some popular platforms artists use to generate an income selling art and crafts online.
Best Platforms Used For Selling Art Online:
Own a Website (WordPress)
I highly recommend owning a WordPress website if you plan to sell paintings for the long haul.
I have tried many options in the past, and nothing compares to owning your website. And to be honest, it is cheaper than the alternatives.
For WordPress tutorials, visit Art Business – Art Marketing and scroll down to the WordPress Section.
Hosting services for website owners and bloggers:
You will have to invest in a domain name and hosting for your WordPress website.
I have recently switched hosting services to SiteGround.
The other hosting service could not handle the traffic I received, and my site became slower.
My site is super fast, and SiteGround is cheaper than I used in the past.
I wish I had known this years ago.
Below are a few more popular hosting services you will want to consider before deciding.
Below is a list of what HostGator offers:
- Unmetered disk space and bandwidth
- Free website builder and 4,500 templates
- Easy-to-use control panel
- Unlimited email addresses
- 24/7/365 technical support
- 45-day money-back guarantee
- WordPress blogging tools
Below is a list of what BlueHost offers:
- #1 recommended web hosting by WordPress.org. Every account features a 1-click WordPress installation.
- 24/7 support
- 30-day money-back guarantee
- Easy-to-use control panel
- Unlimited emails accounts
Sell Paintings On Etsy
As I mentioned, you can use various platforms to sell paintings and make money.
Etsy is an excellent platform for artists and crafters just starting, and they do not know if building a website is best for them.
Etsy was founded in 2005 and was created for people to purchase unique handmade crafts and art they could not find elsewhere.
Starting an Etsy shop is free, and the listing and selling fees are very reasonable.
However, you will not be able to brand your Etsy shop like you would be able to with a WordPress site. If you sell a large number of paintings, you will discover that it will be cheaper to own a website than to pay all of the selling and listing fees associated with an Etsy Shop.
Would I recommend Etsy?
I would recommend starting on Etsy if you are not sure selling paintings is something you will be doing for years to come.
Take my step-by-step video tutorial on HOW TO OPEN AN ETSY STORE TUTORIAL to get started on ETSY.
Related Post: 22 Creative Things To Sell On Etsy
Art Website Builders and Third-party sites
New website builders and third-party platforms are being launched every year.
Website builders and third-party platforms make it easy to get started, but many have hefty monthly fees and terms and conditions you must be aware of.
Thousands of artists and photographers are using them, which you will want to look further into before you decide.
For a list of website builders and third-party platforms, visit – Sell Art Online – 16 Websites And Website Builders For Artists.
How To Make Money Selling Art Online
Successful artists who decide to sell art online take the time to learn everything they can about:
I want to touch on the questions above for a moment.
If you are serious about selling your art, it is imperative to have the right mindset.
Let me ask you a few questions.
- Do you believe in yourself?
- Are you willing to put in the work?
- Are you willing to put in the time to learn how to market and promote yourself?
- Are you willing to learn from your mistakes?
- Are you good at troubleshooting problems?
- Are you patient?
If you can answer yes to the questions above, you will be able to achieve your goals.
Are you ready to learn how to build a solid foundation for your online art gallery business?
Here is an outline of what we will be covering in this post.
- Believe In Yourself
- Just Start
- Where to Sell Your Paintings
- How to Price Your Paintings
- How to Ship Your Paintings
- You’re in Business
The topics I am about to cover will build a solid foundation for your art business.
After building a solid foundation, you will experiment with different marketing strategies to further build your online art business.
But first, let’s talk about the basics.
But first, let’s talk about the basics.
Believe In Yourself
Before you can accomplish anything, you must first believe in yourself.
Look at anyone successful. They all believed in their ability to achieve their dreams.
Some people feel they cannot be successful because they compare themselves to those already successful.
They do not see all the failed attempts and hard work before the person reaches their goals. They only see the success of a person. Everyone starts at the same place. The people who succeed are the ones who do not quit.
It would be best if you believed you can accomplish anything you set your mind to.
There will be struggles and plenty of failures along the way. The struggles and failures you encounter will give you the knowledge and experience you need to reach the finish line.
Matt Mayberry, a Speaker, Maximum Performance Strategist, and CEO of Matt Mayberry Enterprises, wrote a great article about the power of believing called, The Incredible Power of Believing in Yourself.
There is one point Matt shared that I believe to be so true:
“As human beings, we naturally have the tendency to get stuck on the negative and think about all of our losses for the day, instead of counting our wins and finding all of the good that took place.”
Everything that you do is a step closer to the finish line.
Every step forward is a victory.
Every failed attempt is a learning experience.
Reward your efforts and enjoy your wins at the end of every day.
Here is an excellent book you might be interested in reading by John C. Maxwell, How Successful People Think – John C. Maxwell.
John’s book is motivating and covers eleven keys to more effective thinking. This is a great book to go back to when you find it difficult to see the light at the end of the tunnel.
I would like to end this section with some of my favorite quotes:
“The future belongs to those who believe in the beauty of their dreams.” ~ Eleanor Roosevelt
“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.” ~ Gail Devers
“Believe in yourself! Have faith in your abilities! Without humble but reasonable confidence in your own powers, you cannot be successful or happy.” ~ Norman Vincent Peale
“I truly believe that everything that we do and everyone that we meet is put in our path for a purpose. There are no accidents; we’re all teachers – if we’re willing to pay attention to the lessons we learn, trust our positive instincts and not be afraid to take risks or wait for some miracle to come knocking at our door.” ~ Marla Gibbs
You might have read this study in my post, Sell Art Online Basics Setting Goals.
A study from Harvard showed some eye-opening results.
A group of people was asked if they had set goals. They were also asked if they had written goals and plans to accomplish their vision.
After a ten-year study, the results showed that 13 percent of the people had goals but did not have them written down. Those people earned twice the amount of money than the people who did not set goals.
The people who had written their goals down earned ten times the amount of money than the people who did not set goals as well as the people who had goals but did not write them down. Only three percent of the people had written goals.
Please reread the study if you are not motivated to write down your goal.
I talked about how it is essential to believe in yourself when operating an art business. This is the first step. The second step is knowing where you want to go and how you will get there.
Stop reading this post for five minutes and write your goals.
You do not have to spend much time writing your goals at this point. You need a vision of what you want to start developing strategies that will guide you to where you would like to be in a year or two.
Here are some questions you can answer to help get you started:
- Would you like to sell original art online?
- Would you like to sell art prints online?
- Is your main priority only selling paintings, or would you like to sell other products?
- How much revenue would you like to generate from your sales?
- Are you offering other services like tutoring, one-on-one classes, or video courses?
Answering these questions will help you decide what actions you will want to take next.
For help on writing goals you can achieve, visit:
- How to Write Goals You Can Achieve Workbook
- How to Write Goals Video Course
How To Sell Paintings And Make Money By Learning
It is important to take some time to learn about how to start and operate an online business.
A good place to get started is by visiting www.sba.gov.
You will find answers to all your business questions at U.S. Small Business Administration and helpful tips for starting your business.
Be sure to become familiar with these articles:
- How to Start a Business
- Write Your Business Plan
- Choose Your Business Structure
- Choose and Register Your Business
- Choose Your Business Location and Equipment
- Business and Licenses & Permits
- Learn About Business Laws
- Business Financials
- Finance Your Business
- Filing and Paying Taxes
- Hire & Retain Employees
All articles listed above can be found at U.S. Small Business Administration.
This might seem overwhelming at first.
Take one article at a time and accomplish any tasks related to your goals.
You do not have to do them all at once, but you will want to become familiar with them.
You can always get help with additional help by calling your Town Office or asking other people you know who are self-employed.
How To Sell Paintings And Make Money – Start
Did you ever wonder why some people achieve great things while others dream?
People achieve great things because they have a vision, write goals and get to work.
They do not ask, “Is my art good enough to sell?” Instead, they spend time learning how to make money as artists and take action.
If you wish for something, want something, or dream of something, go for it. The only thing that is holding you back is you.
Start planning and put your art marketing plan into action. You will stumble, hit roadblocks, and maybe even pull a few hairs out, but you will get to your destination if you start and do not give up.
How To Sell Art Online Strategy
Here is a quick overview of how to get started selling original artwork online.
- Have a clear vision of what you would like to achieve
To learn more about developing a vision and mission for your art business, visit Artist Vision and Mission – Online Business.
- Set Goals
Create attainable goals with How to Write Goals You Can Achieve Workbook.
- Create a brand
Create a brand that will separate you from the other artists selling original paintings with Create an Artist Brand Workbook.
- Decide on what platform you will use to showcase and sell your art
For more information on different platforms, you can use to sell your art, visit 15 Places to Sell Art Online and Make Money
- Start blogging
Blogging will be the fuel that drives traffic to your paintings. Learn how to build a successful blog with 28 Day Blogging Challenge for Visual Artists eBook.
- Create social media accounts
For more information about social media marketing, visit 7 Effective Social Media Tips for Growing Your Artist Brand.
- Create a Pinterest Business account
Learn how to sell your art on Pinterest by visiting How to Start Selling Art on Pinterest.
- Build an email list
Learn how to build an email list by visiting Ultimate Email Marketing Guide for Selling Art Online.
OptinMonster makes collecting emails easy. Add OptinMonster to your WordPress artist blog and watch your email list grow.
Where To Sell Your Paintings
There are many ways you can start selling your paintings. You will want to consider what would be best for you and your business.
Here are some ideas to help get you started:
- Local Craft Shows
- Local Family-Owned Businesses
- Open House Studio
Outlined above are the most common places to sell your artwork. If you think outside the box, you will be surprised by how many ways you can start selling your paintings.
For example, you might want to become friends with a Real Estate Agent or a home decorator. The options are endless!
Join my free weekly newsletter. I will send you valuable information on starting and growing your online art business.
How To Write Art Descriptions
As an artist, one of the ways you can communicate your vision and sell your work is by writing a well-written art description. An art description should not only include the basic who, what, when, and where, but also WHY. Why is this piece important to you? What does it represent? What feeling are you trying to evoke? A good art description will give the reader a snapshot of the piece and provide enough information to whet their appetite. Here are a few tips on how to write a well-written art description:
- Keep it short and sweet. You don’t need to write an essay – a few sentences will do.
- Be clear and concise. Use strong verbs and active language.
- Use sensory language. Describe how the piece looks, feels, sounds, etc.
- Be specific. Which colors did you use? What medium did you employ?
- Tell a story. What inspired you to create this piece? What does it represent for you?
By following these tips, you can write a well-written art description that will capture your readers’ imagination and help them connect with your work on a deeper level.
How To Price Your Paintings
To know how to sell paintings and make money, you must learn about pricing your artwork.
Your art prices will be one key factor determining if you land a sale and how much profit you will make.
Many artists price their artwork through their emotions the piece.
This is the wrong way to go about pricing your artwork.
You might have a special connection to the art you create, but the value is only worth what someone is willing to pay.
Get familiar with the market and how other artists are pricing their artwork. Make sure you are comparing your work to similar work.
For more information on pricing your paintings visit Art Pricing Guide – How to Price Art to Sell eBook
How To Ship Your Paintings
There is more than just knowing how to sell paintings and make money.
You have to know how you will ship your paintings after selling them.
Shipping your painting will be the last time you will be handling your artwork. It is critical to your business’s reputation and future sales to take extra special care in packaging your artwork.
The shipping companies will not handle your package as you will. It is your responsibility to reduce any shipping and handling issues.
Please take some time and read these shipping articles:
You’re In Business
Most artists want to spend their time in the studio. It makes sense; creating art is their passion and how they communicate with the world.
However, if you sell your artwork, you are a business person. You need to learn all about running a business and marketing your business if you want any success.
Here are a couple of my favorite business and marketing books:
- Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business
- Selling Art Without Galleries: Toward Making a Living from Your Art
Final Thoughts On How To Sell Paintings And Make Mone
Learning how to sell paintings and make money is easy as long as you know where to start.
The good news is that it doesn’t matter if you sell abstract art, watercolor painting, modern art, or oil painting. The strategies are similar.
How to Sell Paintings and Make Money Overview:
- Just Start
- Where to Sell Your Paintings
- How to Price Your Paintings
- How to Ship Your Paintings
- You’re in Business
Now that you know the basics of selling art and making money, it is time to take action. Start today by writing out your goals.
More Related Sell Paings Posts
- How To Build A Successful Art Blog By Believing In Yourself
- How To Make Money With Art Skills
- How To Sell Drawings Online – Complete Guide
- How To Start An Art Business That Thrives