Have you thought about selling art on Pinterest but do not know how to start? In this post, you will discover how to sell on Pinterest and build a larger audience.
How to Sell on Pinterest Tips
It seems like there are more social media sites today than there are ice cream flavors.
Just like ice cream, everyone will have a favorite social media site they will enjoy.
If you are interested in selling art online your job will be to find out where your audience likes to hang out.
You will notice more B2B businesses spending their time on LinkedIn and Twitter.
The millennials are attracted to SnapChat and Instagram.
Facebook is still very popular among most people around the world.
What about Pinterest? Is Pinterest a Social Network?
According to CEO Ben Silbermann, “Pinterest is not a social network. The reason: when you’re using the popular service to “pin” or save stuff, you’re doing it for yourself, not others. One thing Pinterest does seem to be is an IPO candidate, what with some 70 million users and a validation reportedly around $11 billion.”
(IPO is an Initial Public offering)
If Pinterest is not a social media like Facebook or Instagram, how can you build an audience and sell more art using it?
That is a great question and I will be sharing tips that will drive traffic to your artist website and increase sales.
Can You sell Products on Pinterest?
Yes, you can sell your art on Pinterest. In fact, it might be a place where you should spend some quality time marketing your artwork.
Unlike Facebook, you will not receive instant likes and comments on your “pins”.
What Pinterest will do for you is allow you to create an online portfolio of your artwork.
You will have a place where people can visit to see all your art or the art you want to make available for people to see.
You will have the option to separate your Pinterest Boards into specific subjects or time of creation.
If you sell prints of your original art you can even create a board for that as well.
Do you sell your art prints on merchandise?
You can also create Boards that will highlight your merchandise.
Why Should you Sell on Pinterest?
Pinterest is a terrific way for you to build brand awareness.
People go online for information, shopping, or entertainment. If you want people to find you online, you will need to create ways for people to be able to search for your products or services.
Google is the largest search engine in the world. That is why if you would like to sell art online, it is crucial for you to publish blog posts that relate to your art and your art business.
If you do not write blog posts, people searching to buy paintings or drawings like yours will never find you. They will be directed to your competition.
You will be putting money into your competition’s wallet if you are not writing blog posts.
If you want to start making a presence online, join the other artists who are taking the 28 Day Blogging Challenge for Visual Artists.
Why am I talking about creating blog posts if this post is supposed to be about selling on Pinterest?
Blogging and Pinterest go hand and hand.
Just like Google, Pinterest is a search engine. People visit Pinterest and type in keywords that relate to something they are interested in into Pinterest’s search bar. Pinterest will then suggest Pins that relate to that specific topic that was typed in the search bar.
Unlike Social media sites like Facebook, Twitter or Instagram. Pins are searchable for as long as you have the pin posted. Posts on social media sites like Facebook, Twitter and Instagram have a lifespan of about a day or two.
So, to sum up, the question, “Can you sell on Pinterest?”
The answer is yes.
What Crafts to Sell on Pinterest?
According to Jennifer Beese 2015, 93% of shoppers shopped online in the past six months.
This is great news for artists. People who visit Pinterest are looking to purchase items.
I believe that any craft will sell as long as it provides value to the individual. The hard part is not creating the craft, it is finding the people who are interested in what you have to offer.
Once you know who your target audience is, all you have to do is create content that will attract them to your posts and Pinterest Pins. They will learn more about you and your business and if your product provides value to them they will purchase products from you. This is art marketing 101.
Can you Sell Art On Pinterest?
Yes, you can sell your art on Pinterest. Selling art online is becoming more and more popular every year.
Pinterest is a great tool for artists to sell original paintings and drawings online.
Pinterest has just recently started allowing sellers to sell directly from their pins. The program is called Buyable Pins. At this point, sellers will need to have a Shopify or a Demandware e-commerce solution. I predict that Buyable Pins will be available for all sellers in the future.
If you are using Shopify or Demandware as your e-commerce solution you can have a “buy it” button right on your pin where people can click and purchase.
For more information visit Pinterest Buyable Pins.
Even if you do not have a Shopify or Demandware account you can still sell your art on Pinterest. You will just have to go about it a different way.
Create a landing page where people will be able to purchase the art you are interested in selling.
On the landing page, have a way for someone to be able to pay with PayPal or any other gateway you are using to collect currency for your online business.
Create Pins that showcase the art you have for sale and link the pin to your landing page.
Your pin should make it clear to the viewer the art they are looking at is for sale. You can do this by adding a caption to the image or include it in the description of the pin.
If a person is interested in learning more about purchasing your artwork, they will click on the pin. They will be redirected to your landing page where they can learn more about the art and a way for them to purchase if they choose to do so.
Why you Should Sell on Pinterest
Selling your art is all about letting people be aware of your art.
Pinning images of your art will help you to build an online presence.
Let’s say 10 people see your art and are attracted to it. They will either want to purchase it then or they will want to “pin” it onto one of their boards for a later time.
People that follow the person will see that they saved a “pin” to one of their boards. If someone notices your art being “pinned” to someone’s board they are following and likes it, they will do the same.
You can easily see how building brand awareness on Pinterest is easy to do. Create great art, pin beautiful images and let the people on Pinterest do the rest of the work.
Here are some statistics that will help you understand how beneficial Pinterest can be for your art business.
Dara Fontein wrote a great post that highlights Pinterest statistics that relate to businesses. You can read her full article at The Pinterest Statistics That Matter to Your Business.
I want to share with you some statistics from Dara’s article that caught my attention.
75% of Pinners use Pinterest on mobile devices
67% of Pinners are under 40-years-old
Male users have grown 120% in the past year
87% of Pinners have purchased product because of Pinterest
72% of Pinners use Pinterest to decide what to buy offline
Over 5% of all referral traffic to websites comes from Pinterest
We know that more people are using their mobile devices for searching online. It did shock me that the percentage of Pinners using mobile devices was not higher than 75%.
When Pinterest started to become popular, it was known for attracting females. However every year more men are going to Pinterest for information.
You can see from the statistics, people go to Pinterest to help them with their purchasing decisions. Pinterest is a great place to find new things that you can never find anywhere else.
What makes Pinterest so appealing is that you can scroll through all the images very quickly until something catches your eye. Or you can use the search bar to help pinpoint exactly what you are looking for.
Pinterest Business Account vs Personal
Just like Facebook, Pinterest has a Personal account and a Business account available.
The appearance of a business and personal account are the same, however, there are some key differences you will want to be aware of.
Pinterest terms of service now state that any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business-specific terms of service.
Businesses can set up their account with their business name instead of using a first name and last name like the personal accounts. This will help you to build brand awareness.
Business accounts have analytics that will help you to learn more about your audience and will show you what pins are working the best for you.
Businesses accounts allow you to apply for Rich Pins.
Rich Pins highlight the title of your website or post in the description section.
Watch this video to learn how to create Rich Pins.
How to Create a Business Page
Creating a Pinterest is easy to do and will only take you a few minutes to set up. You have the option to set up a business account from your personal account or start one from scratch.
Read this article for a step-by-step tutorial on how to set up a Pinterest business page.
Sell on Pinterest with Etsy
Do you have an Etsy Shop?
Pinterest is a great way for you to drive a tremendous amount of traffic to your Etsy listings.
You can create Pinterest boards that complement the sections of your Etsy Shop making it easy for a shopper to find what they are looking for.
Include a keyword rich description for each board you create. This will help your boards rank higher in the search.
Pin everything you have on sale in your Etsy shop. Let people know the item is available in your Etsy Shop in the description of your pin.
Research other people that are using Pinterest to promote their Etsy Shop. Learn what is working for them and try to implement their strategies to your Pinterest marketing plan.
Are you interested in starting an Etsy Shop?
Pinterest for Business Tips
Art marketing is all about building brand awareness. If you are interested in selling your art online, you must make people aware that you create art and that your art is available for purchase online.
Pinterest is a great tool to help artists build brand awareness.
Here are some business tips you can start implementing today.
On Hover Pin It Button
People love to share things that they like. Make it easy for your readers to pin images on your blog posts.
If you make it easy for them the will pin it. Most people will not take the time to highlight the URL of your post, log into their Pinterest account, create a pin and add your image. People are busy and do not have the time to put in the extra effort.
The On Hover Pin It Button is easy to activate. Pinterest provides detailed instructions on how to get your On Hover Pin It Button Activated.
After you have the On Hover Pin It Button activated people will be able to click on the Pin It button that will appear over your images when they hover it.
Designate Boards to Represent Your Blog Categories
You should create a board for every category you have on your artist blog. Every time you publish a post, pin it to your board.
This will make it easy for your followers to find the information they are searching for.
Apply for Rich Pins
Rich Pins will help your pins stand out. It is important for you to make your pins stand out and Rich Pins will help you do that.
You will have up to five types of Rich Pins to choose from that will add specific details to a pin.
Article pins include the headline, author, link and post description
For more information visit Pinterest Rich Pins.
Build Relationships With Artists
Most artists are willing to help each other out. Build relationships with other artists on Pinterest. Follow their boards and support them by repinning their pins. They will do the same.
Pinterest is not like other social media platforms. Most pinners do not comment on pins, but when someone does take the time to comment, make sure that you take the time to respond.
Responding to comments will help you to build brand awareness and will also encourage other people to engage by commenting on your pins as well.
You have probably already noticed that images on Pinterest are long and narrow. This is because people have noticed that tall images stand out more and receive more engagement.
Create Pinterest images for your Pinterest boards so people will notice your pins.
Here are some articles that will help you with creating Pinterest images:
A great way to build your following is to join groups that relate to your niche. Most groups are private and you will need to ask if you can join.
After you have been accepted to join a group you will be able to pin your content to the board. This will help your pins to reach a larger audience.
Take some time to find some groups that you can be a part of.
You can see a list of popular group boards at PinGroupie.
You will see better results by pinning on a consistent schedule. Try to pin at least once a day.
If you do not have any content to pin from your art blog, repin someone else’s pin onto one of your boards. Just make sure that your repins complement the boards you are pinning.
You might want to consider creating a board called “Inspiration” or “Art That Inspires”. This will allow you to pin some of your favorite artists work while you are creating content for your blog to pin. Doing this is a win-win situation. Not only will you have content to pin on a regular schedule but the artists you are repinning will take notice of you.
Most artists and bloggers will return the favor by repinning your content to their boards. This will help you to reach a larger audience.
How to Sell on Pinterest Tips
Now that you know how to optimize your art business on Pinterest, let’s talk about how you can increase the chance of landing a sale.
Pinterest is like blogging. It will take some time before you start to see some real results. Remember, Pinterest is a search engine and most Pro Pinners say that it takes about a month for pins to get recognized.
That is why pinning on a daily basis will show you great results over time.
Be patient and know what you are doing today will benefit you in a few months.
Take some time and plan out your Pinterest marketing strategy. Know how many boards you will be creating and what type of content you will be pinning on them.
Your boards are like chapters in a book. All the boards put together will tell your story as an artist.
Place the boards in order of importance. The most important board should be first and the least important board should be last. You can change the order of your boards at any time.
Schedule Pinterest Pins
To reach more people you might want to consider scheduling pins throughout the day. This strategy has worked well for many people.
People will visit Pinterest throughout the day. If you can schedule pins on a consistent schedule every day you will have a better chance of being noticed.
Here are a few tools available that will help make scheduling pins easy.
Schedule different times throughout the day and see what works best for you.
Mix the pins with product pins and content pins for best results. Pinning product is good for promoting new art but keep in mind you must build your audience’s trust if you are interested in building a loyal following. This can be done by pinning engaging content between your product pins.
Use Pinterest’s Analytics
Pinterest analytics will help you to know what is working and what is not working. Make it a habit of viewing your analytics once a week. It will only take you a few moments to gather the information.
In the beginning, try different strategies to see what works best for your audience. After a while, you will start to see a pattern in your analytics. Once you find what works best for you stick to it and go full force.
Delete anything that is not working and replace it with what does work.
Learn from the Best
You should schedule some time every week to check out what other Pinners are doing.
- What makes one pin receive more engagement over another pin?
- How can I incorporate their strategy into my Pinterest marketing strategy?
- How many boards do they have?
- How can I make my boards better?
- How can I make my pins better?
The best way to learn is by studying others. Learn what is working for them and try to make it better.
You might also be interested in:
- Pinterest Business Tips You Can Start Using Today
- 10 Social Media Marketing Tips Every Artist Must Know
- Selling Art Like a Pro Best Strategies
- Art Marketing Plan – How to Make a Presence Online
- Sell Art Online Startup Plan
Selling art online takes a lot of hard work and patience. You will want to get to know all of the tools available to help you get an edge over your competition.
Pinterest is a tool you will want to have in your toolbox.
We have discussed some important tips on how to sell on Pinterest start by optimizing your Pinterest Business Page and start Pinning on a consistent schedule. In time you will start to see your traffic increase.
Graphite Art by Dave Nevue