How To Sell Drawings Online
Are you a graphite artist who would like to start selling your drawings online?
Selling pencil drawings or colored pencil drawings is different from selling oil paintings online.
The basics of selling art online are the same for all artists, for instance, opening an online gallery and several social media accounts.
But people tend to purchase higher ticketed oil paintings over sketches or realism drawings.
In this post, I will focus on how graphite artists can sell more drawings online and increase the value of their artwork.
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How To Sell Drawings Online By Building A Strong Online Presence
Many graphite artists do not think that it is possible to sell their drawings online and think there is no market for drawings.
I am here to tell you that they are wrong, and there is an art market for selling drawings online.
Within the first year of me starting my online graphite business, I had commissions ordered for two years in advance.
I had people who purchased a commissioned drawing and knew they had to wait two years to complete it.
You can sell drawings online.
The online art world is booming, and it is time for all artists to take advantage of the times.
All you need to do is find the people interested in the style of art you create and build a robust online presence.
When you are finished reading this post, you will have a clear understanding of how to sell your drawings online by building a robust online presence.
You will no longer be asking yourself, “Can I sell art online?”
Building A Strong Online Presence – Branding
Entrepreneur.com defines Branding as
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
You can read more by visiting the Entrepreneur’s post Branding.
Branding your business is one of the essential steps you need to take to build an online presence.
Your goal is to have people identify your brand on multiple mediums like blogs, social media, and video.
Before you can start to develop a brand for your art business, you need to have a clear vision of what you want.
Start By Defining Your Goals
- Do you want to find buyers for your drawings?
- Are you planning on selling your drawings at local events and want to build a following?
- Would you like to own a website and sell your drawings on your site?
- Would you like to build a following on social media?
- Would you like to sell giclee limited edition prints of your original drawings?
- How much money would you like to earn from selling your drawings?
- How many original and giclee prints would you have to sell to reach your goals?
Your art marketing strategies start by having a clear vision of your objectives.
Every plan you develop should direct you towards your end goal.
- How to Write Goals You Can Achieve Workbook
- Annual Art Business Review Workbook
- Artist Goals Planners
- How to Write Goals online video course
Discover Your Unique Voice
The next step is to discover your unique voice so you can start to separate yourself from all of the other graphite artists online.
Start by answering these who, what, where, how, and why questions.
- Who are you?
- What are your morals and values?
- What message would you like to get across?
- What type of personality do you have?
- Are you known to be a serious person or someone who likes to joke around and have fun?
- Does your artwork reflect your personality?
- Why are you an artist?
- Why do you use graphite as a medium?
- Why do you want to sell your drawings online?
- How do you create your drawings?
- Where do you create your drawings?
The answers you provide by these questions will help you to create a brand that will reflect you as an artist and your artwork.
This information will help you to attract your target audience.
Who Is Your Target Audience
Now that you have a clear vision of who you are and what message you would like to get across with your art, it is time to find your target audience.
Your target audience will be a group of people who are interested in what you have to offer.
The number of internet users worldwide in 2017 was 3.58 billion according to Statista.
It is safe to say that with over 3 billion internet users worldwide, a group of people are interested in the style of art you create.
I would be lying to you if I told you that finding your target audience is easy.
To be honest, it is hard work, and finding your target audience will be something you will be working on for as long as you are selling drawings online.
To start, you will have to identify your niche.
According to Wikipedia, the market defines as:
The product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. … Every product can be defined by its market niche.
Developing a niche marketing strategy will help you to identify and attract your target audience.
Answering the questions below will help you to understand who your audience is and where you can find them.
- Who are the people interested in your drawings?
- What do they do? Are they in school, college or do they have an occupation?
- What age group are they?
- What are their hobbies?
- Why would your drawings appeal to them?
- Where do they hang out online?
- Where do they live?
- What is their household income?
- What is their relationship status?
- Do they have children?
- What social media sites they visit?
- What blogs do they read?
At this point, you have enough information to create a visual brand that will connect you with your audience.
Study Your Competition
Learning who is the competition is an essential strategy for every business.
Benefits Of Studying Your Competition:
You will be able to identify what marketing strategies are working well for them. You can create ways you can make those strategies better.
You will be able to find your target audience by following artists who have the same style you do.
You will identify the best social media platforms to market.
You will have a better understanding of pricing your drawings.
Finding who your competition is easy.
Go to KeySearch, click Explorer, type in the URL of your online store, and click search.
Scroll down to see a list of your top competitors.
Artist Brand Checklist
The list below is the key areas you will want to focus on when you are creating your brand.
Use this list as a checklist so you do not miss any important areas.
- Font style
- Mission Statement
If you are finding it challenging to build a brand, you might be interested in Create an Artist Brand Workbook.
Your artist’s website is your online store.
Your artist website will become the place where people learn more about you as an artist and purchase your products.
If you do not have a website, I strongly recommend building one.
Third-party sites were valid years ago, but they are becoming overpopulated. It is becoming more cost-efficient owning your site.
One more reason you want to own an artist’s website is that you will have control of how you want to brand your online business.
You will not be limited to what other sites offer and what they allow you to do.
BlueHost makes it easy to start a WordPress site with its one-click WordPress installation. After you have purchased your domain name and hosting from BlueHost click on the one-click WordPress installation and you will have your site live in minutes. It is really that simple.
Learn how easy it is to start a WordPress website with this video.
Artist Website Checklist
Here is an artist website checklist to ensure you have everything your site needs to perform properly.
- A secure well-designed theme for navigation and page layouts.
I have found StudioPress Themes for WordPress to be the best quality themes available and they are the themes I use for my websites.
- SEO Friendly
I recommend Yoast SEO Plugins for WordPress SEO. There is a free and a premium plugin to choose from.
- Artist blog
The content you write for your artist blog will be the fuel that drives traffic to your site. No matter how nice your site looks you will not sell drawings online if no one visits your store.
Take the 28 Day Blogging Challenge for Visual Artists to build an artist blog that generates a lot of traffic.
- Social Integration
Make it easy for people to follow you on the social media platforms you are marketing on. Studio Press themes provide social integration.
- Social Share Buttons
Make it easy for your readers to share your content on their favorite social media sites.
I have tried many social share plugins over the years and I have found Social Warfare to be the best.
- Store module
WooCommerce makes it easy to sell products on WordPress.
- Portfolio Module
A portfolio will make it easy for your audience to see your drawings.
- About Me Page
- Contact Page
- Email Optin
OptinMonster is a powerful plugin that makes it easy for you to collect emails from you your site.
Build An Online Presence With Social Media
If you want to sell original art online you have to make an online presence.
It is important for you to have your drawings seen by as many people as possible.
Social media is a great tool to help you build brand awareness.
The first step is to create a profile on all of the major social networks.
You are not going to start posting on all of them at first but you do want to set up accounts on all of them.
When you have finished setting up all of your accounts, take some time going through them and find where your audience is.
Search for graphite artists on all of the platforms you have joined for and take note of how their audience is interacting with them.
Now pick one social media site you would like to start with.
Before you start posting on the platform take some time to listen to the social conversation.
Study the top graphite artist’s pages on the platform you will be working on.
- Are they engaging with their audience on a regular basis?
- What type of content are they publishing?
- Do they publish text, images videos, drawing in progress, and blog posts?
Learn how to market on the platform.
Now you are ready to start a marketing strategy that will produce positive results.
When you feel like your social media page is running on autopilot follow the same steps on a different platform.
Marketing Art On Facebook
Facebook is a social media powerhouse and might be the best social media for you to start on.
I do have to mention that it is becoming more challenging to build a following on Facebook, but there is still an opportunity for you to make a solid fanbase.
- How To Use Facebook To Build Relationships With Art Collectors
- How To Sell Art On Facebook
- Facebook Boost Posts – Should Crafters Stay Away
- How To Add Products To A Facebook Shop
- Optimize Your Facebook Page For Art Sales
Marketing Art On Instagram
Instagram has become very popular with artists and photographers.
It only makes sense because Instagram is a visual social media platform.
People will follow you on Instagram to admire your Instagram art gallery.
- How To Get Your Art Noticed On Instagram By Art Collectors
- How To Get More Followers As An Artist On Instagram
- 7 Ways Artists Can Use Instagram To promote Their Art
- Instagram For Artists – How To Boost Art Sales
- Best Instagram Story Ideas For Creative People
- Instagram Marketing For Artists
Promote Your Art On Pinterest
Even though Pinterest is not a social media platform (Pinterest is a search engine), you will want to take advantage of the platform.
Pinterest will drive a tremendous amount of traffic to your artist website if you develop a Pinterest marketing strategy.
The best news about Pinterest is that there is a Pinterest scheduling tool (Tailwind) that will schedule your pins at the best times, so more people will see your drawings and blog posts.
- 5 Reasons Artists Should Use Tailwind
- Tailwind SmartLoop Helps To Drive More Traffic To Your Artist Blog
- How To Pin On Pinterest With Tailwind’s Schedule
- Understanding Tailwind Analytics
Sell Art Online Free With An Artist Blog
At this point, you have built a website and you have accounts set up for all of the major social media platforms.
The next step is a step you will be working on every day for as long as you are selling your drawings online.
You will be focusing on generating traffic to your website.
This is accomplished by writing content and a lot of it.
Your artist blog will be the fuel that drives traffic to your art listings.
Why do people go online?
According to Moz:
There are three types of search queries people generally make:
“Do” Transactional Queries: I want to do something, such as buy a plane ticket or listen to a song.
“Know” Informational Queries: I need information, such as the name of a band or the best restaurant in New York City.
“Go” Navigation Queries: I want to go to a particular place on the Internet, such as Facebook or the homepage of the NFL.
You can read more by visiting How People Interact With Search Engines
Your job is to create content that will be valuable to your target audience.
You do not have to post every day but you should be consistent with your posting schedule.
Here are some blogging strategies to help you get started:
What type of topics should graphite artists write about?
- Write about your art journey
- What inspires you to be an artist
- Artists you look up to
- Your artwork
- Your artistic style and techniques
- About the subjects, you draw
- About the tools you use
- How to care for drawings
How to write content your audience will read?
- Write for your audience not you
- Don’t be perfect, be yourself
- Write original content
Take the 28 Day Blogging Challenge for Visual Artists to build your following faster.
It takes more than just writing blog posts for free organic traffic (traffic generated from search engines.)
Have you heard the term keywords?
SEO keywords are phrases in your content that make it possible for your target audience to discover you via search engines.
Your target audience is using specific words and phrases in Google’s search to find new art.
If you do not use the same keywords they are using, they will never discover you online. They will find the artists who are writing blog posts with those specific words.
How can you find the best keywords for your art blog posts?
There are many SEO and keyword tools available.
Free Keyword generating tools:
- Google Search Console
- Google Keyword Planner
- Manual Google Search
Premium Keyword Tools:
Both premium keyword tools offer a wide range of valuable information.
The bid difference is the price.
KeySearch is under $20 a month, while SEMRush is over $90 a month.
I have recently switched over to KeySearch, and it offers everything I need to operate a successful online art business.
Final Thoughts On How To Sell Drawings By Building A Strong Online Presence
Selling drawings online can be very rewarding but it does take a lot of hard work to separate yourself from the crowd.
Stick to the basics and build a solid foundation for your online art business.
What we went over might seem overwhelming and can be if you try to tackle it all at once.
The best strategy is to tackle one project at a time.
When you complete a task move on to the next project. Before you know it you will be selling your drawings online.
When you have finished every task on this post visit Art Business/ Art Marketing Resource for more articles that will help you to grow your online art business.
How to sell drawings online by building a strong online presence overview:
- Discover your unique voice
- Who is your target audience
- Artist website
- Artist website checklist
- Social Media
- Artist Blog
Now that you know how to sell drawings online by building a strong online presence it is time to take action.
You might also be interested in:
- How To Start An Art Business In 9 Steps
- 3 Different Pencil Points For Shading
- How To Draw An Elephant With Pastels
- Blick Studio Drawing Pencils Review
- Shading A Cylinder Drawing Tips
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