Are you an artist looking to make extra money online while showcasing and selling your artwork? Look no further than Etsy. It’s the ideal marketplace for creative entrepreneurs like yourself, where you can easily set up an Etsy shop to sell digital downloads of your art and creations.
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In this blog post, we’ll take a closer look at how you can maximize your success on Etsy by selling digital art. Read on and get ready to start creating new opportunities by selling digital products on Etsy today.
Why Sell Digital Downloads On Etsy
Etsy is a platform that allows crafters and creators to turn their passions into thriving businesses. People visit Etsy to discover unique handmade crafts and Etsy digital downloads.
Even if you are selling your original artwork and reproductions on your artist’s website, you might want to consider selling digital art prints of your work or other digital products on Etsy to increase your income.
Benefits Of Artists Selling Etsy Digital Downloads
1. Wider audience
When artists sell digital downloads on Etsy, they can reach a much wider audience than they would if they were selling physical copies of their work. This is because people worldwide can purchase digital downloads on Etsy, regardless of where the artist is located.
Etsy shop owners do not have to worry about the logistics of international shipping when selling, making it possible to build name recognition worldwide.
2. No shipping costs
Another benefit of selling digital downloads on Etsy is that there are no shipping costs. This is because the customer downloads the file after purchase, eliminating the need to ship a physical product.
3. Instant delivery
Another advantage of digital downloads is that they can be delivered instantly to the customer. This is in contrast to physical products, which often have to be shipped and can take days or weeks to arrive.
4. Lower prices
Because there are no shipping costs and no need to print physical copies, artists can sell digital downloads for lower prices than they could sell physical copies. This makes them more affordable for customers, which could lead to more sales.
5. Easy to create
Digital downloads are also relatively easy for artists to create. In many cases, all that is needed is a high-quality scan or photograph of the artwork. This is in contrast to physical products, which often require more time and effort to create.
What Printables Sell Best On Etsy
You can sell many different printables in your Etsy shop related to art and digital art designs.
Best Selling Digital Downloads On Etsy
- Printable wall art
- Digital planners
- Crafting printables
- Vector images
- Educational materials
- Greeting cards
- Wedding invitations
- Clip art
- Graphic design
Etsy Digital Download Fees
Etsy charges $0.20 per listing. When an item sells on Etsy, Etsy will charge a transaction fee of 6% of the total selling price.
When a buyer purchases an item, you can send the money to a PayPal account or your bank account.
Additional fees might apply depending on the type of sales. To read more about Etsy’s fees, visit Etsy’s Fees And Payment Policy.
How To Create Digital Downloads For Etsy
A digital download is a product delivered to a customer through a download like an eBook or worksheet.
There are different ways to create Etsy digital products, but this post will discuss selling printable prints of your original and digital art.
How To Create A Digital File Of A Painting Or Drawing
There are two ways to create a digital file of your original artwork.
The first way is to take a photo with a digital camera and then save it to your PC. The image that you have saved to your PC is a digital image.
To read more about the best cameras for artists, visit 4 Best Digital Cameras For Photographing Art.
The second way is to scan a drawing and save the scan on your PC. The scan you saved is also a digital file.
If you are creating digital art in Photoshop or designing a planner on Canva, you can save the image you made on the software as a jpeg or a PDF file. Both jpeg and PDF files are digital files you can sell on Etsy.
How To Resize Image Sizes For Digital Downloads
The next step is to resize your digital image, so it will print at a size that can easily be framed.
Popular wall art sizes:
- 5 x 7
- 6 x 8
- 8 x 10
Open your image in Photoshop.
Click Image > Image Size.
Set Width and Length to inches.
Type in the size of the printable image. Sometimes, the size will not be exactly 5 x 7 of an 8 x 10. Just make them as close as you can.
Click Save As and type in the name of the digital image. Use the art’s name and the print size for the digital file’s name. This will make it easier when you list it on your own Etsy shop.
Save the image to a destination on your PC.
How To Add Digital Downloads In An Etsy Store
First, you will have to create an Etsy account if you do not already have one.
Related Resource – How To Set Up An Etsy Shop Step By Step.
Key Points For Etsy Digital Listings:
- Use keywords in the title, description, and tags
- Explain in detail what the buyer will receive
- Add up to 13 tags to describe art for search results
Creating an Esty digital download listing is the same as creating a physical item, except you will want to click Digital for the product.
Watch this video to learn how to create digital downloads for Etsy.
How To Sell Digital Items On Etsy
After creating your listing, you will want to promote your Etsy listing just like you do with your original art.
Start by writing a blog post about the digital download and pin the blog post to your Pinterest business account.
Next, share the Etsy listing on Facebook, Twitter, and Pinterest using the share button in the Etsy listing.
Schedule more Pinterest pins with Tailwind for more exposure.
To read more about Tailwind visit, 5 Reasons Artists Should Use Tailwind’s SmartLoop.
The last thing you will want to do is send a newsletter to your email list.
Continue to share your Etsy listing several times on your social media platforms, including your Instagram account.
To read more about selling art online, visit Sell Art Online Startup.
How Customers Can Print Digital Downloads
Customers who purchase digital downloads from Etsy can print them in simple steps.
After the customer completes the purchase, they can access the file through their Etsy account in the “Your Orders” section. From there, they can download the file to their computer.
Once the file is saved to their computer, they can open it and print it from any printer. Some printers allow customers to print directly from their Etsy accounts by connecting their accounts to the printer. Customers who have questions about printing their digital download can reach out to the seller through Etsy’s messaging system.
Following these simple steps, customers can easily print their digital downloads from Etsy.
Optimizing Etsy SEO
If you’re an artist looking to sell digital products on Etsy, it’s essential to understand how to optimize your Etsy SEO. Optimizing your Etsy SEO can help you increase sales and reach a larger audience of potential buyers. In this blog post, we’ll give you the basics of what you need to know about optimizing your Etsy SEO and how it can benefit you as an artist selling digital products.
Why Is Etsy SEO Important?
When customers search for items on Etsy, they use keywords related to their search. For example, if someone is searching for a “digital download of art prints,” they’ll likely type something like “art print digital download” into the search bar. If your product matches the customer’s keyword search, it will appear in the results. That’s why optimizing your listings with keywords relevant to what customers might be searching for is essential. This will also help increase visibility and attract more buyers interested in your digital product.
Tips for Optimizing Your Etsy SEO
1) Use Relevant Etsy Keywords – When optimizing your product listings for keywords, ensure they are relevant to what people might be searching for when looking for digital products like yours. For example, sell art prints as a digital download. You could use keywords such as “art print digital download” or “digital art prints” in your listing title and description so that customers can find them easily when searching on Etsy.
2) Keep Titles & Descriptions Short & Sweet – When writing titles and descriptions for your product listings, keep them short and sweet but still descriptive enough, so customers know exactly what they’re getting when they purchase from you. Avoid using too many words or long-winded sentences, making them seem unappealing or too difficult to read quickly and concisely.
3) Utilize Hashtags – Hashtags are a great way to get more eyes on your product listings as they allow customers to easily click on specific tags related to their interests which will bring up all the listings associated with that hashtag(s). This helps customers find exactly what they are looking for quickly and efficiently while increasing visibility simultaneously.
Final Thoughts On How To Sell Digital Downloads On Etsy
Selling digital downloads is easy with Etsy. You must create a digital file of the art you want to sell. You probably already have a digital file if you are promoting your art on your artist’s website and social media.
Editing the image size in Photoshop is essential before creating the listing.
After creating the image size, create a listing on Etsy by following the video’s steps and promoting the digital downloads on your website, social media accounts, and email list.
Check out how some of the other Etsy sellers list their digital items.
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