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Selling Art To Interior Designers
Learning how to sell art to interior designers is one way an artist can supplement their income.
If you have been selling your original artwork for some time now, you already know that sales are inconsistent and seasonal.
The interior design market is thriving, and your art business can benefit from the trends.
Selling art to interior designers is becoming more popular for artists and is an excellent way to generate income when sales are down.
Interior designers are always searching for the perfect wall art for their projects, and best of all, they do not care if you been painting for five years, ten years, or fifty years.
As long as you create the art style that fits their color scheme, you are in business, and they may also become repeat buyers.
So how do you promote your art to interior designers?
Today we will go over how you can and sell your art to interior designers to generate an income when original art sales are down.
- Selling Art To Interior Designers
- How To Market To Interior Designers
- Is The Interior Designer Interested In Your Artistic Style
- Study Design Trends
- How To Find An Interior Decorator
- Reach Out To The Top Interior Designers
- Pricing Your Art For Interior Designers
- How Can An Artist Successfully And Regularly Sell Their Original Art To Interior Designers
- Connect On Social Media
- Final Thoughts On How To Sell Art To Interior Designers
How To Market To Interior Designers
Building an extensive portfolio with a wide variety of pieces is the first step you will want to take before searching for interior designers to collaborate with.
Interior designers are busy and may work on a few different projects at the same time.
Providing them a portfolio with a large variety of art to choose from will make their job more relaxed. You will be the first artist they will contact when it comes to new projects if the style of your art is a match for their project.
According to Ideelart, popular art for Interior designers are:
- Abstract art
- Affordable price range
- Different sizes to accommodate multiple spaces and budgets
- Larger paintings 92 x 92 centimeters (36 x 36 inches) and more abundant for more significant areas.
Numerous interior designers state that moderately priced, high quality, extensive, original paintings are in high demand.
You might be selling your original artwork at lower prices to interior designers.
However, you can still make a significant profit, especially when you are waiting for the high ticket items to sell.
Is The Interior Designer Interested In Your Artistic Style
Before you start reaching out to different designers, spend a few minutes discovering what style of art they are interested in purchasing for their projects.
Visit the designer’s website to discover if their design style focuses on modern, classic elegance, bold colors, landscapes, or photographs.
Make a spreadsheet of designers that are interested in your style of artwork.
On the spreadsheet include their website and contact information.
Your objective is to find designers whos work compliments yours.
The information you document will save you a tremendous amount of time in the future.
Study Design Trends
Design trends are always changing.
Keep up with the style, patterns, colors, and sizes that are trending.
Designers are searching for artwork that complements the trends.
Knowing what is trending will help you decide what style of art to create.
To find out what is trending, go to Google’s search ant type in What are the (DATE) interior design trends.
Click on the top three links shown in the search to discover what is trending.
How To Find An Interior Decorator
Now that you have an idea of how to price your art, have various sizes and designs, you will want to start reaching out to interior designers.
The best way to find interior designers is to search interior designers in your area.
Google will provide you a list of all the interior designers near you with a business rating.
You can also find designers via:
You can also connect with interior designers by visiting art shows, studio tours, and gallery openings in your area.
Reach Out To The Top Interior Designers
At this point, you should have an idea of what art you will have to start creating for your portfolio and a list of interior designers that might be a good match for your artistic style.
Many interior designers have connections with fine artists because they can not complete their interior design projects without perfect wall art.
Your job now is to reach out and introduce yourself to the interior designers on your spreadsheet.
Schedule to meet them in person with your portfolio or schedule an online meeting via FaceTime, Zoom, or Google Meetings to introduce yourself and show them your art collection.
You can even start the ball rolling by sending them a few pictures of your artwork and introducing who you are.
There is nothing to feel uncomfortable introducing yourself to your list of interior designers because you have already done your homework and found designers interested in your artistic style.
Pricing Your Art For Interior Designers
Designers have a budget for each project, and the art they purchase might come down the price.
Like I have mentioned earlier, you will have to create a special pricing package for the designers.
Develop a pricing strategy before introducing yourself to the designer.
The easiest way is to offer them a percentage off for their purchases.
You will be earing less for each painting sold to a designer, but the name recognition you will be gaining is priceless.
How Can An Artist Successfully And Regularly Sell Their Original Art To Interior Designers
There is no guarantee that an artist can regularly sell their original art in any venue.
Art trends and design trends are always changing, so what style of art sells well today might be outdated tomorrow.
To be more successful, selling original art to interior designers, you will have to keep up with the trends and stay in constant contact with the designers you are working with.
Ask them what is trending of what style would complement their projects.
Creating art based on the needs of the designers you are working with and providing them with reasonable prices will increase the chances of receiving continued work with the designer.
Keep in mind that working with designers is only a way to supplement your art business’s income, not to be your business’s primary focus.
Continue to create art that reflects your niche.
Connect On Social Media
Social media has quickly become the most accessible platform for art collectors and interior designers to discover new art from artists worldwide.
Showcase your best work on Instagram, Facebook, Twitter, and Pinterest.
Interior designers are discovering new artists daily on platforms like Facebook and Instagram, so ensure that you are promoting your best work.
Another way to find interior designers is to join interior designer Facebook groups and follow interior designers on Instagram.
The objective is to build name recognition.
Final Thoughts On How To Sell Art To Interior Designers
Working with interior designers is an excellent way to build name recognition and supplement your income while waiting for your original paintings to sell.
Keep in mind that you will want to price your original fine art competitively when working with designers because they have a budget.
However, the value of your original artwork will increase because you are building name recognition.
People will start to see your art in their family and friends’ homes, which might inspire them to purchase your artwork.
Keep in mind that working with interior designers is just one more way to supplement your income and not become your primary business strategy.
For more ways to supplement your income visit, 20 Ways An Artist Can Supplement Their Income.
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