Selling Art In Local Gift Shops
Many artists starting to sell their art are filled with excitement and drive. They dedicate a large amount of time enhancing their artistic skills, build an artist website or Etsy shop, upload images of their artwork, and wait for the sales to come in.
After a couple of weeks posting images on social media and still waiting for their first sale, they become discouraged and lose their drive and motivation.
Even though there is an abundance of information about tips for selling art, how to sell art prints online, and how to sell art prints on Etsy, they are overlooking the importance of selling art locally.
To be able to sell your art online, you have to build name recognition and brand awareness.
Building brand recognition is easier to do locally than it does with people you have never met online.
Start with your friends and family, and they will help by talking about your art with their friends.
Selling art in local stores and art craft fairs is another excellent way to build name recognition locally.
Not sure how to sell art prints in stores? Here are some easy steps for placing your art prints in local stores.
- Selling Art In Local Gift Shops
- Make A List Of Local Stores
- Make A List Of Local Music Stores and Restaurants
- Prepare Your Elevator Pitch
- Create A Press Kit
- Create A Wholesale Rate
- Sell Art Prints On Consignment To Local Gift Shops
- Schedule A Meeting
- Final Thoughts On How To Sell Art Prints To Stores
Make A List Of Local Stores
You might be wondering how to get your art in retail stores.
The first step is to identify any gift shops or small businesses that sell prints of artwork.
Write down all of the shops within a thirty-miles of your home. Keep in mind that you will not be scheduling meetings with every gift shop on your list.
The list you are creating is to identify which stores fit your product brand.
Next, you will want to go through your list and cross off any stores that do not sell any product like yours.
For example, a local convenience store that does not sell art prints or greeting cards will not be a good fit for your artwork.
Keep crossing off stores from your list until you have a handful of gift shops that look like they will be a perfect fit for your art brand.
Make A List Of Local Music Stores and Restaurants
There are more opportunities than just searching for local shops to sell art prints.
There might be local music shops and family-owned restaurants in your area that enjoy helping local artists.
If you live in an area with family-owned music stores and restaurants, add the names to your list.
Prepare Your Elevator Pitch
Once you have completed your list and you have between five and ten local shops, it is time to prepare for your sales pitch to make a connection with the shop owners.
An elevator speech is a short summary of what your art business offers.
Keep your elevator pitch short and detailed. Keep in mind that the owners of businesses are very busy and do not have the time to spend an hour talking about the prints you are trying to sell.
To read more about elevator pitches visit, How To Write An Elevator Pitch For Artists.
You might already have an artist elevator speech. If you do, you might have to revise it a little for when you meet with the business owners.
The goal is to express your passion for your art prints and highlight how your prints will sell well in their shop.
Create A Press Kit
After you have written your elevator speech and rehearsed it, you will want to get a press kit ready to show the owners when you are sharing your pitch.
To read more about press kits visit, How To Create An Artist Press Kit.
Along with your press kit, you will want to bring a few of your best art prints so the owner can observe your artwork’s quality.
Include information about how your art prints sell in other stores or local art fairs.
Create A Wholesale Rate
The last step you will have to take before scheduling a meeting with the owners is to create a wholesale rate for your art prints.
Wholesale price is the price charged for a product sold in bulk to retail stores.
The rule of thumb is to charge half of the retail price.
For example, if your prints sell for $30, the wholesale price will be $15 for a specific amount.
You might want to offer an incentive for the shop owner to purchase a larger quantity by offering a tiered pricing plan.
An example would be:
- 20 prints for $25 each
- 50 prints for $20 each
- 100 prints for $15 each
This ratio can be altered, but the primary thing to consider is keeping the prices the same for every shop.
You do not want the word getting around that you are giving special deals to some shops.
To read more about wholesale prices, visit, How To Start Selling Handmade Items Wholesale.
Sell Art Prints On Consignment To Local Gift Shops
Another option is to sell your giclee prints on consignment with local shops.
Some small businesses will not have the extra funds to invest in purchasing prints to sell in their facility but would see your items on consignment.
Consignment is an arrangement in which goods are left in possession of an authorized third party to sell. (Source: Investopedia)
Before you can offer a consignment deal, you will need to have a list of your retail prices and a percent of the sales the shop will receive after a sale.
You will also want to set up a payment agreement when the shop pays you for the sales. Most shops pay monthly, but you can negotiate the details with each shop owner.
Schedule A Meeting
The last step is to schedule a meeting with each owner.
Take two or three days to visit or call each store on your list to schedule a meeting with the owner at their convenience.
Try to reach out to the owners on their slower days, usually Tuesdays and Wednesdays between 9 a.m. and 11 a.m.
It will be best to visit the store in-person to introduce yourself in person with the owner or sales rep.
Start the conversation complimenting their facility and products and naturally go into your artist elevator pitch.
Final Thoughts On How To Sell Art Prints To Stores
Selling your work in local shops is an excellent way to start building local name recognition.
You will have an easier time selling original artwork on an online gallery when people start to identify your artwork and name.
The people who get to know you locally will share your art on their social media pages, helping you reach a broader audience.