Are you interested in learning how to sell art online? In this post, you will discover what the best website platform for artists is so you can start building your online art business today.
How To Sell Art Online – Best Website Platform For Artists
Third-party sites like Etsy, Artsy, and Saatchi Art are user-friendly but they all have some drawbacks. I always recommend artists to build their business on a platform they own.
Owning a website allows you to brand your business, update the site as your business grows, allows you to retain customer information for future marketing and eliminates the costs of third-party sites.
Below are my top 4 picks for website platforms for creative minds.
I have connected with many of my artist friends to discuss what the best options are for artists who are learning how to sell original art and art prints online.
Best Website Builder For Selling Art – WordPress
Over 85% of my friends agree that WordPress is the best solution for artists who are building an online art business.
We all agree that building an artist website on WordPress is both inexpensive and easy to build and maintain after you learn the basics.
If you learned how to build a Facebook Business Page, you can definitely build a professional artist website on WordPress.
To launch your WordPress site you will first need to purchase a domain name and hosting.
You can purchase a domain name and hosting for a very affordable cost at BlueHost.
BlueHost also has a 1-click WordPress Install option that will have your site up and running in just a few minutes.
Below are some resources to help you build a WordPress website for your online art business.
After you have your artist WordPress website live you will want to follow the steps outlined in the WordPress SEO Basics eBook to optimize your site for SEO.
The next step is to upload a Premium Theme.
In WordPress, a theme is a collection of templates and stylesheets used to define the appearance and display of a WordPress powered website. They can be changed, managed, and added from the WordPress admin area under Appearance. (source: wpbeginner)
The theme you chose will help you to build a unique brand for your site. I use StudioPress Themes for WordPress.
To sell digital and physical products on your site you will have to install the WooCommerce plugin.
WooCommerce is a free eCommerce plugin that allows you to sell anything, beautifully. Built to integrate seamlessly withWordPress, WooCommerce is the world’s favorite eCommerce solution that gives both store owners and developers complete control. (Source: wordpress.org)
I have also integrated Printful to my WordPress site which allows me to sell prints of my artwork directly from my website.
- Cost Effective
- Thousands Of Free And Premium Themes
- Thousands Of Free And Premium Plugins
- Mobile Responsive
- Rank High In Search
- Built-In Blog
To learn more about WordPress’s features visit wordpress.org.
I always recommend WordPress to any artist learning how to sell artwork online but I also wanted to provide you with some different alternatives in case WordPress does not complement your business goals.
Shopify has grown to be one of the most powerful e-commerce platforms on the web. Some of my close friends own a Shopify website and they are very pleased with it and the company.
- 70+ Customizable Themes
- Mobile Responsive
- Access To HTML and CSS
- Domain Names Available For Purchase
- Full Blogging platform
- Free SSL
- And more…
Weebly has become more popular over the past couple of years and offers a way for artists to build an online art gallery.
- Drag and Drop Tools For Building Your Website
- Complete e-commerce Solution
- Mobile Apps
FASO (Fine Art Studios Online)
FASO has been around for a long time and has been a solution for many artists who wanted an easy way to build an artist website. The downside is that they offer a limed amount of templates which makes it difficult to brand your business.
Best Website Builder For Creatives
I recommend WordPress because I have tried many selling platforms in the past and nothing is as versatile and cost-effective.
But just because it is the best solution for my art business does not mean that it will be the best choice for you. That is why I provided a list of other popular platforms.
Visit each site and become informed of the pricing and features of each platform. Review your business goals and make a decision that will be best for your unique business objectives.
How To Market Artwork
After you have decided what platform you will be using and uploaded some art you will need to spend some time promoting and marketing your new website to everyone.
There is a lot that is involved when it comes to online marketing and you will have to devote some time every week to learn everything you can about promoting your art online.
To help get you started, visit Sell Art Online Startup Plan. This detailed post covers all of the basics about selling art online.
This is an exciting time for you and the website builders outlined above will help you to make the best decision for your career.
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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