You may look for new ways to sell your work as an artist. Facebook is an excellent platform for this, as it provides a way to reach many people worldwide.
With over 2 billion active users on Facebook, your artwork has the potential to be seen by a lot of people.
There are a few common challenges artists have when selling art on Facebook. The first is that they don’t know how to start. Setting up a Facebook page and creating a portfolio of your work can seem daunting, but we’ll walk you through it step by step.
This article will discuss why selling art on Facebook is great and how to set up your artist profile and portfolio. We’ll also give you tips on pricing, selling your art, and marketing your artwork.
To promote your artwork on Facebook, visit 7 Facebook Marketing Tips Artists Need To Know.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Why Sell Art on Facebook
Selling art on Facebook has become a popular option for many artists.
There are several reasons why you might want to consider creating a professional artist page on Facebook:
- Facebook gives artists the ability to reach a large global audience. With over two billion active users, Facebook offers artists the opportunity to sell their work to people worldwide.
- Facebook makes it easy and convenient to sell art online. Artists can create Facebook pages for their art and start selling prints and original artwork.
- There are no listing fees when selling products on a Facebook store. Artists only have to pay a small percentage of each sale to the site. To learn more, visit Facebook selling fees.
- Facebook provides artists with valuable insights into their audience. The site’s data tools allow artists to see information such as their fans’ age, location, and gender. This data can help you better understand your audience and create content that appeals to them.
- The Facebook marketplace allows artists to sell their work directly to consumers. The Facebook marketplace is a section of the site where people can buy and sell items locally. This can be an excellent way for artists to connect with potential buyers in their area.
Do You Need A Facebook Page For Promoting Art on Facebook
As an artist, you may be wondering if you need a business page on Facebook to promote your art on the social media platform.
The answer is yes!
Having a specific page for your art business devoted to your artwork is a great way to share more artwork with a broader audience and connect with other artists, Facebook friends, and potential customers.
Creating a page is easy, giving you a space to post photos and information about your work and interact with followers. Plus, with over 2 billion active users, there’s a good chance that at least some of your target audience is on Facebook.
So, a Facebook page is a great place to start if you’re serious about promoting your art.
How To Create A Facebook Business Page
1. Log in to your Facebook account. Click the downward-pointing arrow on the blue navigation bar at the top of the screen to see a list of choices to create an Artist Page.
2. Click Create Page.
3. Locate the card with the words “Business or Brand” and click “Get Started.”
4. Create a name for your Artist Page and properly categorize it.
Simply use your first and last names in addition to the phrase “Fine Art” or “Artist” at the end if you have difficulties coming up with a name for the page.
It is also simple to categorize your Artist Page. You must type the phrase “Artist” and select it as a category.
Once you have completed this step, press “Continue.”
5. Upload A profile picture.
6. Upload a cover photo. A picture, video, or slideshow may be used for a cover photo. In Canva, you can produce a cover photo in minutes.
The cover photo on the home page is the first thing a person sees when they land on your page, so make sure it represents your business brand. You can create a clickable Facebook cover photo with a call-to-action.
7 Add the URL to your online store or website to drive traffic to your art listings.
8. Fill out a short description of your Artist Page so potential art collectors know what services and products the business offers. This valuable information will allow collectors to learn more about you and your business.
What is a Facebook Artist Profile
A Facebook artist profile provides an overview of your work, contact information, and links to your website or online portfolio. You can also use your profile to sell artwork to fans or promote upcoming exhibitions and events.
Whether a painter, sculptor, photographer, or musician, a Facebook artist profile can help you reach a larger audience for your work.
Complete The “about the business” page
A Facebook profile provides essential information about your business to potential and current customers.
By filling out all of the fields in the profile, you can ensure that your customers have the most up-to-date information about your products and services.
In addition, a complete profile helps to build trust with the fan base and shows that you are a credible source of information. A well-rounded profile will help you attract more fans to your page, ultimately leading to more business. Therefore, taking the time to fill out all of the fields in your Facebook profile is essential.
How To Build a Loyal Following
Facebook Artist Pages are similar to having your online art gallery. To survive and flourish, you must create a solid client base that you can count on to provide consistent sales.
To acquire new followers for your company, you must first develop an extensive network of fans that are ‘followers’ of your Artist Page.
Thankfully, doing so isn’t as difficult as it may appear. While there are numerous ways to increase the number of Facebook followers, at least three you can rely on all the time.
Update Your Portfolio Regularly
Independent artists who sell their art online must update their portfolios regularly for several reasons.
First, it helps keep their site and artist page fresh and up-to-date.
Second, it allows them to showcase new work and reach new audiences.
And finally, it helps to build name recognition and credibility over time. Updating one’s portfolio can be a powerful marketing tool that can help independent artists sell more art online.
Post Quality Content
Creating content that your fans are interested in is one of the best strategies for you to increase Facebook followers as an artist.
It’s the reason people use Facebook is to be social and share things they’re interested in. If you can create interesting content to your fans, they will share it with their friends, which will result in more likes and followers for your page.
Behind-the-scenes photos and videos of your workspace or art, information about the artwork you create, creative process insights, and interesting facts about your work are examples of content fans engage with.
Most artists become frustrated on Facebook when their new art does not sell immediately. It takes more than to post a quick photo of a new painting and expect to make a sell.
First, you must take the time to set up a compelling Facebook artist profile. This will include a well-crafted business page, a high-quality portfolio of your work, and up-to-date contact information.
People will likely follow you and purchase your art if you provide interesting content about your business.
Engage With Your Fans
When selling art online, one of the most important things you can do is engage with your fans on Facebook. Building relationships with your fans creates a sense of connection and loyalty that can lead to sales.
Moreover, engaging with fans on Facebook helps create a buzz around your work, attracting new viewers and potential buyers.
Taking the time to interact with your fans shows that you value their support and appreciation for your art.
You will also share your posts in more people’s newsfeeds when you engage with Facebook users. The Facebook algorithms favor posts with interaction over posts that do not receive likes, shares, or engagement.
A social network is a platform that allows users to connect. Popular social networks include Facebook, Instagram, and Twitter. Social networks provide an important way to connect with fans and followers for artists.
Hashtags are an excellent way for artists to reach new people and promote their work on social networks. When someone searches for a particular hashtag, they will see all the posts that have used that hashtag.
This makes it easy for people to find new artists and view their work. Hashtags can also help to build buzz around an independent artist or a particular project.
To reach potential buyers, you need to use the right hashtags.
Here are some tips:
1. Use relevant hashtags. Ensure your hashtags are relevant to your art, what you sell, and your target audience. For example, if you sell abstract paintings, some relevant hashtags could be #abstractart, #abstractpainting, or #modernart.
2. Use popular hashtags. Popular hashtags like #artforsale or #buymyart will help potential buyers find your work. But don’t overdo it – too many hashtags can look spammy and decrease the effectiveness of your post.
3. Use location hashtags. If you’re an artist based in a particular city, add the relevant city hashtag to your posts. This will help potential buyers find your work looking for art from local artists.
4. Use branded hashtags. If you have a unique hashtag for your artwork or business, use it on your social media posts. This will help people to remember and find your work easily.
5. Monitor your hashtags. Use a hashtag tracker like Keyhole to see how well your hashtags perform. This will help you determine which hashtags are most effective for promoting your work.
Include an Arts and Crafts Link to Every Post
Facebook can be an excellent way for artists to reach out to new audiences and promote their work. One way to do this is by including links to your website in your Facebook posts.
When someone clicks on the link, they will be redirected to your website, where they can learn more about you and your work. Including links to your website on Facebook is a great way to drive traffic to your site and attract new visitors. In addition, it can also help to build brand awareness and promote your work to a broader audience. So if you’re a professional artist or an emerging artist looking to market yourself on Facebook, be sure to include links to your website in your posts.
Facebook Marketing Tips
Developing a Facebook marketing plan is essential for artists because it allows them to target their audience and reach more people strategically. A marketing plan helps you identify your goals and strategies and provides a framework for implementing your marketing tactics.
When you have a marketing plan, you’re more likely to achieve your goals because you have a roadmap to follow.
Here are some tips for developing a Facebook marketing plan:
1. Define Your Target Audience
Before marketing your artwork on Facebook, you need to identify your target audience. Who is most likely to buy your art? What kind of people do you want to connect with? Once you know your target audience, you can develop strategies to reach them.
2. Set Goals for Your Marketing Plan
Once you know your target audience, you need to set some goals for your marketing plan. What do you want to achieve? Do you want to increase traffic to your website, sell more art, or build brand awareness? Once you have defined your goals, you can begin to develop strategies to achieve them.
3. Create a Strategy for Reaching Your Target Audience
Now that you know your target audience and what you want to achieve, it’s time to create a strategy for reaching them. What kind of content will you share on Facebook? What kind of ads will you make? How often will you post? Creating a strategy can ensure that your marketing efforts are cohesive and effective.
4. Set a Budget for Your Marketing Plan
Creating a marketing plan doesn’t have to be expensive, but it does require some investment. Decide how much money you will invest in Facebook advertising and marketing efforts. This will help you stay within your budget and ensure you get the most for your money.
5. Measure Your Results and Adjust Accordingly
One of the benefits of having a marketing plan is to track your results and adjust your tactics accordingly. If one of your goals is to increase traffic to your website, you can track how many people visit your site due to your marketing efforts. By measuring your results, you can ensure that your marketing plan is effective and relevant.
How To Price Art When You Sell Art on Facebook
If you’re an artist who sells their work on Facebook, you probably want to know how to price your art. It’s not always easy to set a price that is fair to you and attractive to buyers.
However, there are a few things that you can keep in mind when pricing your art.
First, consider the materials you used and the time it took to create the piece. These are both essential factors in determining the value of your work.
Second, consider what similar pieces are selling for on Facebook or other online platforms. This will give you a good sense of what buyers are willing to pay for art like yours.
Finally, don’t be afraid to experiment with different pricing strategies. You may find that a lower price point generates more sales than a higher price point. Or you may find that pricing your art at a premium generates more interest from buyers. The best way to find out is to experiment with different prices and see what works best for you.
As an artist, using Facebook to market yourself can be a great way to reach new audiences in the market to buy art. By including links to your own website in your posts, you can drive traffic to your site and connect with potential buyers, art dealers, and other artists. You can also use Facebook to create ads and reach a wider audience. And by measuring your results, you can ensure that your marketing plan is effective and relevant. So if you’re looking to sell art on Facebook, you can see great success by following these tips.
Is Facebook good for artists?
Facebook can be an excellent tool for artists to connect with new audiences and sell their artwork. By including links to your website on Facebook, you can drive traffic to your site and connect with potential buyers, art dealers, and other artists. You can also use Facebook to create ads and reach a wider audience. And by measuring your results, you can ensure that your marketing efforts are effective.
Does it cost to sell on a Facebook page?
When you’re setting up your artist profile on Facebook, you may wonder if any costs are involved. The good news is that there are no costs associated with selling art on Facebook. You can create a page for free, and there are no fees for listing your artwork or making sales. You may incur the only cost if you use Facebook advertising to promote your artwork.