As an artist, you may be looking for new ways to sell your art. One great way to do this is to sell your art at craft fairs. There are many reasons someone might want to start selling at craft fairs.
Here are a few of them:
1. You can reach a large audience at craft fairs.
2. Craft fairs are a great way to see your work by art buyers and dealers.
3. They’re also a great way to meet and learn from other artists.
4. Selling your art at craft fairs can help you build your portfolio.
5. It can also help you gain exposure to your work.
One of the main challenges artists face when selling their art at a craft fair is figuring out how to get started. This can be difficult because there are many things to consider, such as preparing your art for sale, pricing it correctly, and promoting it before the event. Artists also make a few common mistakes when selling their work at craft shows.
Here are a few of them:
1. Not pricing their art correctly.
2. Not preparing their art for sale properly.
3. Not promoting their art enough before the event.
4. Not setting up their booth correctly.
5. Not dealing with customers properly during the event.
6. Not following up with customers after the event is over
As an artist and crafter, you know that it can be challenging to sell your work. It’s even harder when you don’t know how to start selling your art at an art fair. This article will help you overcome those challenges and help you sell your art, and build a successful craft business.
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Understand The Basics Of Selling Art At Local Art Shows
Before you start selling crafts at craft fairs, it’s essential to understand the basics. This includes preparing your art for sale, pricing it correctly, and promoting it before the event. You’ll have difficulty selling your art at craft fairs if you don’t know how to do these things. Here are some tips to help you get your foot forward in the right direction.
Prepare Your Art For Sale
One of the most important things you need to do when selling your art at craft fairs is to prepare it for sale. This means ensuring your art is ready to be displayed and sold.
There are a few things that you need to do to prepare your art for sale.
Make sure that your art is correctly framed or matted
Craft fairs are a great way to sell your artwork, but ensuring that your pieces are properly matted and framed is a great idea.
Select a frame that compliments the piece and is wide enough to allow matting. If you’re using a flat mat, ensure it is at least 2 inches wider than the artwork on all sides. For a beveled mat, you’ll need an additional 1/2 inch of space on each side.
Once you’ve selected the frame and mat, position the artwork, so it’s centered in the opening and use adhesive or strapping tape to secure it. If you’re using a glass or acrylic front, ensure it’s clean and free of smudges before attaching it to the frame.
Related Post – How To Mat And Frame Fine Art Prints
Make sure that your art is properly labeled
When it comes to selling your artwork at craft fairs, it is important to make sure that your pieces are correctly labeled. This helps potential customers to understand what they are looking at, and also provides essential contact information in case they are interested in purchasing a piece.
There are a few key things that should be included on every label:
-The title of the piece
-The name of the artist
-The dimensions of the piece
-The medium used (e.g., oil paint, watercolor, etc.)
-The price of the piece
In some cases, you may also want to include a brief description of the piece. This can be helpful if the title is not self-explanatory or if you want to provide some context for the viewer. However, it is essential to keep descriptions short and to the point – too much text can be overwhelming for potential customers.
Very few people will ask for the prices of a product. Product pricing will help increase impulse purchases.
Price Your Art Correctly
Another important thing that you need to do when selling your art at craft fairs is to price it correctly. This means setting a fair price for both you and the customer. Don’t set a price that is too high or too low.
A good way to price your art is by figuring out how much it costs to produce it. Once you have this amount, add on a percentage for profit. This will give you a fair price for both you and the customer.
Remember that most people attending craft fairs search for handmade crafts at a reasonable price. This could be a problem for artists who wish to sell their original artwork.
Depending on the event, you might have better results selling prints of your original art. This could include limited-edition prints, greeting cards, metal prints, acrylic prints, ceramic prints, and prints on merchandise like mugs and tote bags.
If you are interested in selling original paintings, you will be better off selling them through an art gallery, online, or at art festivals.
Related Post – How to Price Your Crafts for Profit
Different Price Points
Setting prices for handmade items can be tricky. On the one hand, you want to charge enough to cover your materials and time, but on the other hand, you don’t want to price yourself out of the market.
One way to strike a balance is to offer a range of price points at craft fairs. Not everyone who attends a craft fair is looking for a high-end item, but they might be willing to spend a few extra dollars if they see something that catches their eye.
By offering a mix of affordable and slightly more expensive items, you can appeal to a broader range of shoppers and increase your chances of making a sale. Of course, it’s important to ensure that all your items are well-made and attractive, regardless of price. But offering a variety of price points is an excellent way to attract more customers and boost your bottom line.
Related Post – What Size Art Prints Sell Best
Promote Your Art Before The Event
The last thing that you need to do before selling your art at a craft show is to promote the event.
There are many ways to promote a craft fair. The most effective methods include word-of-mouth, flyers, and social media. You can easily make and print flyers and brochures on Canva.
Word-of-mouth is perhaps the most powerful form of marketing, as it is free and can reach a large audience.
Flyers are also an effective way to promote a craft fair, as they can be posted in public places and distributed to potential customers.
Social media is another excellent way to reach a broad audience and can be cost-effective.
Sending Newsletters is another way to let people on your email list know of upcoming events. Companies like Cakemail make it easy to create professional newsletters and send them to your email list.
Set Up Your Booth Correctly
When the day of the craft show arrives, it’s essential to set up your booth correctly. This means ensuring everything is ready and organized before the event starts.
Your booth should be attractive and eye-catching. It should also be easy to navigate. Ensure everything is within reach so customers can easily browse through your work.
A good tip is to have your most profitable crafts in the front, so customers notice them first. In most cases, the booth space at craft shows is limited so merchandise your products in a way to increase your profits.
Finally, ensure that all your pricing information is visible, so customers know how much each piece costs.
It is essential to have a sturdy tent to protect your crafts from the outside elements. Walmart has heavy-duty tents that will not break the bank.
Related Post – 5 Tips for Setting Up Your Craft Fair Display
Deal With Customers Properly During The Event
When customers come to your booth, you must welcome them with a friendly greeting. This means being friendly and helpful. Customers should feel welcome when they come to your booth.
Make sure that you answer any questions that they have about your art. If they’re interested in buying a piece, help them choose the right one. Finally, be sure to thank them for their purchase and give them your contact information if they have any questions later. Remember to put a business card in each bag so the buyer can visit your online store after the show.
Follow Up With Customers After The Event
Once the event is over, it’s important to follow up with customers. This means sending them an email or a handwritten note thanking them for their purchase. It’s also a good idea to include your contact information in case they have any questions about the piece later on or in case they are interested in custom orders.
What Sells Best At Art Fairs
When it comes to art fairs, there are a few things that tend to sell well.
- Original paintings are always a big hit, especially if they are reasonably priced.
- Prints of popular paintings or photographs can also be quite popular, as they offer a more affordable way to own a piece of art.
- Sculptures and other three-dimensional pieces are also often in high demand, as they add an extra level of interest and dimension to a space.
- Handmade jewelry is quite popular at art fairs, as people are always looking for unique pieces to add to their collections.
So if you want to make some sales at your next art fair, focus on these popular items.
Selling at craft fairs can be a great way to earn extra cash. Just be sure to follow these tips, and you’ll be sure to have success! Every time you sell at craft fairs, you will learn something new to help you for the next craft fair. The objective is to increase sales, so treat every craft show as a learning experience.
During the off-season, create products and generate extra stock to increase your customer base.