Are you happy with the number of art sales you received this year? Were you hoping to land more sales? In this post, you will discover how to review your goals and sell more art next year.
Review Your Goals and Sell More Art Next Year
I am sure it is safe to say that every artist selling art online would like to increase their sales.
How many times have you searched for different art selling strategies or different ways to market your artwork?
Do you remember your first email alert showing “You Got a Sale”?
Where you hooked?
Did you want more?
Did you feel impatient when the next sale did not come right away?
There are ways you can increase your art sales by learning how to measure your goals.
But first, you will need to write your art business goals.
Writing goals for the first time is the hardest step. But once you get started you will realize it is easier than you think.
After you have written your goals you will want to learn:
- How to review goals
- How to measure your goals
- How to measure progress towards goals
- How to measure goals and objectives
- How to revise goals
“If you can dream it, you can do it.” ~ Walt Disney
Setting Art Goals
You have to have some goals before you can review your goals.
Let’s take a few moments on learning how to write actionable goals.
If you already have goals written you can scroll down to the section that talks about reviewing your art goals.
If you do not have any goals documented, this section will get you started.
What is the top priority for your artist blog and website?
Do you want:
- More traffic
- To increase the number of people on your email list
- More original art sales
- More art print sales
- To be able to increase your art prices
- Generate Passive income
- To increase the number of income sources relating to your artist blog
- To sell more eBooks
- To increase the number of people taking your online courses
It is important to focus on one or two goals at a time.
Whatever you would like to achieve first should be at the top of the list.
I encourage you to tell people close to you, your goals.
Tell your spouse, close friends, colleagues and family members. These people will be your support group. They will be there to provide feedback, help you to stay motivated and be your biggest fan base.
Document Your Goals
It is essential to document your goals.
According to a study done by Gail Matthews at Dominican University, those who wrote down their goals accomplished significantly more than those who did not write down their goals.
Wouldn’t you like to achieve more?
Wouldn’t you like to generate more money next year?
Michael Hyatt explains why it is important to write your goals.
Because it will force you to clarify what you want.
Because it will motivate you to take action.
Because it will provide a filter for other opportunities.
Because it will help you overcome resistance.
Because it will enable you to see – and celebrate – your progress.
You can read more by visiting Michael’s post, 5 Reasons Why You Should Commit Your Goals to Writing.
Set Specific Goals
Now that you have a list of your top priorities, you will want to develop a plan.
You need to write a goal(s) with more substance than just saying “I would like to sell more art.”
If you want to increase your art sales for next year you must write specific and measurable goals.
For example, let’s say your new goal is to sell 20 additional paintings next year.
That is a great goal to have but how are you going to achieve it?
Here are some questions you will want to be able to answer:
- How much time will it take you to create twenty pieces of art?
- Who will be interested in the style of art you create?
- Where does your target audience hang out online?
- How much will you be charging for your artwork?
- What will be the size of your art?
- How much time will it take to promote your new art?
- How many blog posts will you create promote your art?
- What social media sites will you promote your art one?
- How many newsletters will you send out?
Set a Deadline
If you are serious about learning how to increase art sales, then you must set goals with deadlines.
A goal without a deadline is a dream. In most cases, dreams never come true.
Deadlines help you to stay focused on what is important and have you work towards the completion date. Instead of putting tasks on the back-burner, you will complete each important task so you can reach your deadline.
Set a deadline for every goal you write.
Writing your goals and deadlines is the first step. The second step is taking action.
Develop daily plans that will help you to achieve your goals.
Every day write a to-do list with the most important tasks on the top of the list.
At the end of each day review your list and decide on what the top priorities will be for the next day.
Make each task easy to achieve and keep your to-do list realistic.
Do not write a list you cannot accomplish. Doing so will give you negative results.
For the best results, write three or four tasks you can achieve throughout the day that will get you one step closer to your end game.
Make Yourself Accountable
Having large dreams, writing goals and creating daily to-do lists mean nothing if you do not keep yourself accountable.
Some people are self-motivated and do not need outside help to stay on track.
Most people need an extra hand to keep going.
If you need help staying motivated, share your goals with your spouse, closest friend or family member.
Ask them to follow-up with you on your progress once a week. Encourage them to write some goals and become a part of their support group.
Having someone there that cares about your dreams as much as you do will give you the extra push when you need it most.
Every Day Counts
By Following the steps outlined above you will be setting yourself up for accomplishing remarkable feats.
I have to tell you that you will not see instant results with all your actions.
Yes, you might get instant likes on new art you post on Facebook, but sales will come at a later time.
Everything you do on a daily basis will not result in a direct sale. But over the span of a year, your efforts will produce positive results.
Instead of saying to yourself, “I wasted my time today.”
Say, “What I did today will bring me one step closer to reaching my goals tomorrow.”
It is important to stay focused, motivated, patient and have a clear vision of your goals.
“Always do your best. What you plant now, you will harvest later.” ~ Og Mandino
How to Review Your Goals
The planning and preparation of your goals is the first step and is important for the growth of your art business.
The second step, reviewing goals is often overlooked and often leads to giving up.
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” ~ Thomas A. Edison
Why Should You Review Your Goals
Reviewing your goals on a regular schedule will help to keep you on track, motivated and honest about your efforts.
You will be able to put out small fires before they become forest fires that are out of hand.
Adjusting your plans daily, or even weekly will help you to reach your goals quicker.
Why would you want to waste your efforts on a plan that is producing no results?
Bottom line, if you review your goals you will have a better chance to sell more art next year.
“Review your goals twice every day in order to be focused on achieving them.” ~ Les Brown
How to Measure Goals and Objectives
You will see better results by reviewing both short-term goals and long-term goals.
Some people just focus on one or the other.
By only reviewing long-term goals, strategies that are not performing well cannot be adjusted in a timely manner. To reach your goals quicker, review your short-term goals and make adjustments as needed.
Failing to review long-term goals can result in derailing from the original plan. It is important to stay focused on your original plan
How to Evaluate Short-term Goals
Every week take a few minutes to answer the questions below:
- Have you stuck with your plan?
- Is there anything that needs to be adjusted?
- Do you have a plan B or C?
- Have you needed to use a plan B or C?
- If so, did the new plan provide positive or negative results?
- Did you accomplish what you set out for the week?
- If not what were your roadblocks?
- What can you do differently to improve the outcome next week?
How to Evaluate Mid-Term and Lon-Term Goals
Once a month or every 4 months answer the questions below:
- Is your strategy moving you closer towards your long-term goals?
- Do you have the same goals or are you thinking about changing them?
- What steps do you need to take to improve your strategy?
- What have you learned over the past month or 4 months?
- Are your goals realistic?
- Are you sticking to the game plan?
- If not, what are your struggles?
You should have a clear understanding of what is working and what is not working after evaluating your short-term and mid-term goals.
At this point, you will want to write new or adjust older strategies.
The best practice is to adjust one or two things at a time. After implementing the new strategy evaluate the progress every week.
In a week or two, you will know if the new strategy is working better for you.
Continue this process until all of your strategies are producing positive results.
Revising your goals will help you in a couple of ways.
First, you will be focused on the big picture. You will be working every day towards your goals.
Second, there is no such thing as the “perfect plan”.
Successful people are successful because they are willing to change. They understand that not everything will go as planned. Instead of becoming frustrated and discouraged, they become more motivated and excited about trying something new.
The only way you will not achieve your goals is if you give up to soon.
Stay patient, focused, and be willing to adjust your plans. You will reach your goals before you know it.
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” ~ Pele
Goal Online Courses, Workbooks, and Planners
I believe that writing goals are one of the most important steps an artist can take when they are building an art business.
I have created an online course, workbook and planners that will help you to write achievable goals and help to keep yourself accountable.
- How to Write Goals Online Video Course
- How to Write Goals You Can Achieve Workbook
- Artist Goal Planners in Light Blue
Di you need help with time management?
If you struggle with time management you might be interested in The Productive Artist How to Live Your Dreams eBook.
If you want to sell more art next year, your best bet is to set goals and review your goals on a regular schedule.
Review your goals and sell more art next year overview:
- Set art goals
- Document your goals
- Set specific goals
- Set a deadline
- Take action
- Make yourself accountable
- Every day counts
- How to review your goals
- Why should you review your goals
- How to measure goals and objectives
- How to evaluate short-term goals
- How to evaluate mid-term and long-term goals
- Revise Goals
You can sell more art next year, all you have to do is write out your goals and revisit them on a regular schedule.
You might also be interested in:
- 19 Productive Tips for the Selling Artist
- 5 Ways Artist Blogs Sell Art and Why You Should Start One
- How to Sell More Art by Building your Tribe
- 6 Content Marketing Strategy Basics Artists Must Know
- How to Sell Art Online and Make Money
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.
Are you ready to start building an online presence?
Take the challenge and join all of the other artists selling their art online.
By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.