More and more artists are blogging because they know that publishing content online is the easiest way to increase blog traffic to highlight their artwork and art business.
However, generating blog traffic takes more than writing an article and hitting publish. There is a lot of thought involved with writing posts that people will search for online and read. Before spending hours writing an article that nobody wants to read, you will want first to research if the topic is being searched online, how much information the post needs, and how to optimize it to rank higher in search results.
In this post, you will discover how to review Yoast Analysis on art blog posts in WordPress to optimize each post for SEO to be featured on page one of the search results.
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How To Review Yoast Analysis
For your website to receive organic traffic, you will need to focus on more than just optimizing your site for search results. Site speed, keywords, image size, inbound links, outbound links, and the quality of the content also play an essential role in higher search rankings.
Before focusing on optimizing your posts for search, make sure that your artist’s website is optimized. Our WordPress SEO Basics eBook goes over everything you need to know about optimizing your site for SEO.
After optimizing your site for the search engines, you can focus on optimizing every post you publish. Lucky, the Yoast SEO plugin makes this task easy.
Review Yoast Analysis For Content Creation
The Yoast SEO plugin has many powerful features, but there is one section you will be utilizing regularly.
You will find the Yoast Analysis at the bottom of your WordPress editor.
Here you will be able to control these four different parts of your content:
- Readability
- Page Analysis
- Social
- Advanced
Today we are only going to be focusing on the written content of your post.
Yoast On-Page Optimization
In the first section, you will make important changes to the meta tag, SEO title, focuses keyword, and cornerstone content. These changes will influence how search engines rank your posts.
Snippet Preview
The snippet preview allows you to see how your page will appear in the search results. You will also have the option to edit your post’s title, meta description, and slug.
To make changes click Edit Snippet.
You can also click on the mobile and desktop icons to view what your post will look like on each device.
SEO Title
This is where you can set a different title for your blog post to be displayed in the search results. This feature works well if your title is too long. Be cautious when using this feature because the title tag carries a lot of weight for search rankings.
Meta Description
The meta description is the text that is underneath the URL in the search results.
It is a good practice to write a custom description that explains the content and includes keywords you would like the post to be indexed for.
Most people read this information before clicking on the link. The description should be enticing.
Focus Keyword
The focus keyword is a word or phrase that will best describe your content. These are the words you will be hoping to rank for in the search engines.
Cornerstone Content
There is a checkbox for cornerstone content under the focus keyword. Check this box if the post best describes what your site is about.
Yoast Page Analysis
After you have written your content, a title, and focus keywords, the Yoast plugin will grade how well you did.
Here you will find valuable information about:
- Keyword density
- Stop words
- The Slug
- The SEO Title
- Inbound links
- Outbound links
- How much text is in the post
- Meta description
- Subheadings
- URL
- Images
- If the keyword was used in a different post
You can also see your overall score in the Publish box at the top right of your WordPress editor.
Google Prmotes Quality Content
All of the information discussed above is very useful from an SEO standpoint. However, keep in mind that you are writing content for your readers, not Google’s algorithm.
Yoast’s Analysis helps you communicate to Google what your content is about, but you want to make sure that your readers can understand the text you are writing. If people click off your post quickly, Google will notice and start to lower your page rankings.
Google’s mission is to provide the best content to its users.
Readability
The last thing I would like to talk about is Yoast’s Readability section.
The readability feature shows you how easily your audience can consume your content.
This section grades the:
- Subheadings
- Transition words
- Copy Score
- Length of the paragraphs
- Length of the sentences
- Passive voice
Final Thoughts About How To Review Yoast Analysis
Content marketing is more important than ever for marketers and artists selling artwork online.
How do successful artists sell their artwork online? They sell art by blogging and writing quality content optimized for search engines and valuable for their readers and promoting their products on other platforms.
The Yoast SEO plugin will only help you if you take the time to review what it is telling you. Spending the time to optimize blog posts will result in more traffic.
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