Did you know that YouTube is right behind Google and Yahoo when it comes to visitors per month?
Are you using YouTube to help build your online presence?
If you are not, you might want to consider giving it a try.
In this post, I will go over some tips on how to promote your art online with YouTube.
How To Promote Your Art Online With YouTube
Why is it so important to know that YouTube is right behind Google?
Building brand awareness is all about putting yourself in front of people’s eyes.
You want to go to where the people are.
The more people who see your art, the better your chance will be of landing a sale.
Success is about planning and being productive with your time.
Your art marketing strategy should start with places with the largest audience, like Google, YouTube, Pinterest, and Facebook.
Start making the most out of your time and efforts by optimizing your artist website and art blog for the search engines and making videos for YouTube.
Doing so will significantly increase your chance of being noticed online.
Comfort Zone
Many artists feel uncomfortable taking videos of themselves for YouTube.
If you feel uncomfortable, I want to tell you that you will overcome that feeling in time.
Always remember that you do not have to post anything that you are not happy with.
Keep taking videos until you have one that you like. Every time you take a video you will learn something new.
Here is something that I would like you to try.
Record one video a day for thirty days. They do not have to be long videos and you do not have to publish them. They could even be about the same subject. I just want you to become familiar with taking videos.
What you will learn in thirty days will be priceless.
You will learn how to position yourself, the lighting, audio, and more.
After thirty days you will also start to be yourself on video. I think that is the most important lesson. Just be you. After all, you are marketing yourself as an artist and your artwork.
What You Will Need:
To begin with, you will need a video camcorder.
I use a Canon VIXIA HF R700 Camcorder for taking my drawing tutorials.
It is relatively inexpensive and it takes great videos.
Maybe someday I will upgrade but for now, I am very happy with the quality of the Canon Camcorder.
When I am taking videos of myself talking I use a Logitech HD Pro Webcam C920, Widescreen Video Calling, and Recording, 1080p Camera, Desktop, or Laptop Webcam.
The microphone I use is for the webcam is Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone.
The audio is one of the most important areas you will want to focus on, even more, important than the video quality.
For editing the videos I use is Camtasia.
That is all you will need to get started.
You do not need both a camcorder and a webcam at first unless you decide to do both tutorials and videos of you talking. Decide what will be best for you and your marketing strategy.
Now that you know what you will need to create incredible videos let’s talk about how to promote your art on YouTube.
Use YouTube To Promote You As An Artist
If you are an introvert like I am, you might find it very difficult to stand in front of a camera and talk to nobody.
But like I said earlier, it does become more comfortable.
You might even start to enjoy making videos.
Extroverts might feel more comfortable in front of a camera and enjoy the entire process.
It doesn’t matter if you are an introvert or an extrovert, building an online presence for visual artists includes promoting yourself as an artist and showcasing your artwork.
Yes, that is correct, you want to promote yourself as well as your artwork.
The people watching your videos will get to know you on a more personable level, and some of those people will even want to purchase your art.
How do you promote yourself?
It is more simple than you think.
- Just be yourself.
- Talk about your art journey and your views.
- Talk about things that you have learned throughout the years.
- Talk about where you would like to go.
- Talk about anything that relates to your art business.
Teach Your Art Techniques
It can be very effective to build authority in your niche if you teach other artists how to draw, paint, take photographs, and even market art.
If you are already an art teacher or teach one-on-one or group classes, this will be perfect for you.
Even if you have never taught classes, there is no reason you can not record yourself painting or drawing while explaining what you are doing.
If you are good at what you do, people will want to learn from you.
You have a unique artistic style. Share with people how you learned to communicate your message through your art.
Separate Yourself From Other Artists
What makes your art unique?
What makes your art look different from everyone else?
Take some time to do some soul-searching and focus on what makes you, you.
Showcase that on YouTube.
Do not be afraid of someone stealing your secret.
Even if you show step-by-step exactly what you do, nobody will be able to duplicate your work no matter how hard they try.
People who are learning from you will see you as an expert in your field.
They will become loyal followers and help you reach a larger audience by sharing your content with their friends and family.
Showcase Other Artists
I genuinely believe in giving back.
I want to share with people what I have learned from others and self-experiences to help them achieve their goals.
It is all about giving back and helping others.
I have a featured artist section for this website that showcases art from artists of all levels.
It makes me happy to be able to help them share their art with people around the world.
We are all artists with similar goals. We want people to enjoy our message and art.
Help other artists live their dreams, and someone will do the same for you.
Link To Your Artist Website
The last tip I would like to talk about is linking to your artist website or art blog.
YouTube allows you to add links in the description of the video.
Take advantage of this.
Include a link to your site on every video you create.
At the end of each video ask your audience to subscribe to your channel if they haven’t done so already and go visit your artist website for more information. Tell them the link to your site is located in the description of the video.
Including a link will make it easier for your audience to follow through with your call-to-action. Most people are busy and will not put in the extra effort to try to remember your URL, go to the search engines and type in your URL. They will, however,r click on a link.
I have seen so many artists lose opportunities by not including a link to their artist website and not mention their site in the video.
The reason you are spending time making videos is to build your audience and drive traffic to your site.
Final Thoughts On How To Promote Your Art Online with YouTube
Start using these tips on how to promote your art online with YouTube.
Develop a marketing strategy for your videos and promote them on all of your social media sites.
Video is big now, take advantage of this opportunity and build your following.
Selling art online is all about building brand awareness and driving traffic to your artist website.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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