Have you ever visited an artist’s website and had trouble navigating their work? Do the bold headline, vibrant imagery, and scattered structure overwhelm you?
With the right tools and strategies in place, optimizing your website for Search Engine Optimization (SEO) can provide visitors with a smoother experience. Here we will cover all the basics on how to craft effective headings that rank well in search engines; so that potential clients can easily find your artwork and get inspired by your creations.
Related Post – SEO Tips For Artists
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Header Tags SEO
Header tags make a better user experience for a web pages and blog posts. Not only will headings make it easier for readers to scan your content, but they will also affect your ranking factors.
But what is a header tag, and how do you put them in your art blog posts?
Optimizing headings for SEO (search engine optimization) is easier than you might think, and we will walk you through the process.
How To Optimize Headings For SEO
If you are new to content marketing, you might be confused about what heading tags are.
Many bloggers struggle with header tags at the beginning and some of the information
that explains what a header tag is makes the topic even more confusing.
After reading this post, you will realize that it is easy to add header tags to your posts, and if done correctly, you can enhance your on-page SEO and have your site rank higher in the search results.
What Are Heading Tags
A heading tag is an HTML code that creates a heading element on a blog post. (The larger bold text in this post are the heading tags.)
Heading tags range from 1- 6
The H1 tag is the page title and should only be used for the title of the post. If you use more than one H1 tag in a post, you will confuse Google, which could harm your rankings.
H2 tags are subcategories that support the main heading.
What Are Heading Tags Used For
Heading tags are used to break up content on a blog post.
Heading tags are like the table of contents in a book.
The title of the book is like an H1 tag in a blog post. It tells the reader and the search engines what the content is about.
The chapters of a book are like the H2 tags in a blog post. These tags separate the content into more specific topics or subjects.
H3 tags and so on will break the H2 content into more specific topics.
“2017 Flower Paintings By…” This is an example of the title for a post.
(The keywords we will be focusing on are Flower Paintings.)
Next will be an introduction of the post followed by H2 headings.
Flower Paintings for Sale (This could be an H2 tag.)
You could talk about the flower painting you have for sale.
You could separate specific flower types with H3 tags.
Red Rose Paintings (This could be an H3 tag under the H2 tag Flower paintings for sale.)
You can see that the title, “2017 Flower Paintings by…” would be the title that describes the content.
The H2 and H3 tags support the title and separate the content into scannable sections, making it easier for the reader to consume.
The tags tell the search engines what the post is about.
Developing a strategy for your header tags will optimize your content for the search engines and make it an enjoyable experience for your readers.
How To Add Headings In Blog Posts
Click on your WordPress Post Editor’s top left and click the heading you would like to create.
Type in the text of the heading and hit enter.
Make sure the drop-down box is on paragraph prior to typing in the content after the header.
If you prefer to use HTML the code would look like:
Gutenberg editing for WordPress has changed the way people create their content on WordPress. There is a slite learning curve involved with Gutenberg, but once you get the hang of it, you will realize that you can get more done in less time.
Here is how you add header tags with Gutenberg.
Click on the + box > click Heading > choose header.
Optimizing Tips For Writing Headers
Each post should contain:
- 1 – H1 tag (Title only)
- (1-4) H2 tags
- H3 tags as needed.
- Use LSI Keyword Phrases that support the main keywords of the post.
- Place keywords at the front of the phrase
- Create content that supports the heading tags.
Many factors affect PageRank when it comes to ranking on page one in search like, user intent, page SEO, and site speed.
Keywords are also important when it comes to PageRank. Every page you publish should have one primary keyword you are trying to rank for. Even though one post could rank for thousands of keywords, you will see better results if the content you write compliments the one keyword phrase you want the post to rank for.
The main places you should include keywords are at the beginning of the title (if possible), in the H2, H3 headers (use LSI keywords), and throughout the content.
It is important not to stuff your post with the same keywords, this is known as keyword stuffing, and your page will be penalized. Instead of using the same exact phrase, use different words or phrases that mean the same thing, like soda, pop, soft drink, and colas.
How To Use H1
Like we mentioned earlier, the H1 tag is the title of the post. If you are using WordPress, the title section will create an H1 tag automatically for you.
There is nothing else you will have to do. Just remember not to add an H1 in your post manually. The title of the post will be your H1 tag.
You can optimize the H1 tag with the main keywords of the post. If possible, use the keywords at the beginning of the title.
How Many H2 Tags Per Page
There are no specific amount of H2 tags that will make a post more optimized. The number of header tags will depend on the type of post you are writing.
The most important thing to remember is that you want to write the most detailed post possible. So if your post requires ten H2 tags to explain your point, use ten tags. If your post only needs three H2 tags, then only use three.
Final Thoughts On How To Optimize Headings For SEO
If you are interested in generating free search traffic, you will need to optimize your headings and content for search.
Building an audience for your blog takes time and work. You need to choose the right content (user intent) for your audience, decide the best length for your blog, and be consistent with your publishing schedule.
Use keywords in your header tags to let search engines know what your content is about.