Are you confused about how to use headings in your art blog posts? In this article, I will show you how to optimize headings for SEO so you can increase your CTR and rank higher in the search results.
How To Optimize Headings For SEO
If you are new to blogging, you might be confused about what heading tags are. I struggled with header tags in the beginning and the information I gathered made it even worse.
When I finally realized what they were and how to use them, I realized it was not as complicated as I was making it out to be.
I am going to try to explain heading tags so it will be easy for you to understand and so you can start implementing an SEO strategy today.
What Are Heading Tags
A heading tag is an HTML code that creates a heading element on a blog post. (The larger bold text in this post are the heading tags.)
Heading tags range from 1- 6
The H1 and H2 tag holds the most weight for the search engines and keywords should be included in them.
What Are Heading Tags Used For
Heading tags are used to break up content on a blog post.
Heading tags are like the table of contents in a book.
The title of the book is like an H1 tag in a blog post. It tells the reader and the search engines what the content is about.
The chapters of a book are like the H2 tags in a blog post. These tags separate the content into more specific topics or subjects.
H3 tags and so on will break the H2 content into more specific topics.
“2017 Flower Paintings By…” This is an example of the title for a post we will be using.
(The keywords we will be focusing on are Flower Paintings.)
2017 Flower Paintings (This could be the H1 tag.)
You would add a paragraph or two supporting the H1 tag.
Flower Paintings for Sale (This could be an H2 tag.)
You could talk about the flower painting you have for sale.
You could separate specific flower types with H3 tags.
Red Rose Paintings (This could be an H3 tag under the H2 tag Flower paintings for Sale.)
You can see that the title, “2017 Flower Paintings by…” would be the title that describes the content.
The H1, H2, and H3 tags support the title but also separate the content into scannable sections making it easier for the reader to consume.
The tags tell the search engines what the post is about.
Developing a strategy for your header tags will not only optimize your content for the search engines but it will also make it an enjoyable experience for your readers.
How To Add Headings In Blog Posts
Click on the top left of your WordPress Post Editor and click the heading you would like to create.
Type in the text of the heading and hit enter.
Make sure the drop-down box is on paragraph prior to typing in the content after the header.
If you prefer to use HTML the code would look like:
Optimizing Tips For Writing Headers
Each post should contain:
- 1 – H1 tag
- (1-4) H2 tags
- H3 tags as needed.
- Use LSI Keyword Phrases that support the main keywords of the post.
- Place keywords at the front of the phrase
- Create content that supports the heading tags.
If you are interested in generating free search traffic, you will need to optimize your headings and content for search.
With all of the hard work comes great rewards. Keep learning, keep writing and keep creating beautiful art.
You might also be interested in:
- How Artists Can Increase Search Engine Rankings in 10 Months
- Digital Content Marketing – What Artists Need to Know
- 4 Reasons Art Blogs Generate Thousands of Views a Month
- How to Showcase Art with Blog Posts
- 7 Tips to More Productive Blogging
28 Day Blogging Challenge for Visual Artists
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