How To Optimize Art Blog Posts For More Traffic

Optimize Art Blog Posts With Great Contact

Every artist selling art online wants to drive more traffic to their site.

The more traffic your site receives, the better your chance of landing a sale becomes.

How can you drive more organic traffic to your artist’s website?

Organic traffic is free traffic generated from search engines like Google and Bing.

The websites that receive the most organic traffic are the ones that rank in the top three of the search results.

The blog posts that rank in the top three are the posts with the best information about the topic it is ranking for.

This post will discuss how you can write excellent blog posts that rank on page one of the search results. 

How To Optimize Art Blog Posts

Many artists who are selling their art online face one struggle: the lack of traffic their artist blog and online art gallery receive.

According to Brian Solis, 4.6 billion pieces of content are produced daily.

The question is, “What can you do to have your content noticed online?

The answer is simple. Write content that people like to read and make the content better than the posts that rank in the top three search results.

Writing high-quality content for your target audience is the only way you will generate organic traffic.

The content you write about must be interesting enough to have them want to read every word and share it with their friends.

You might be saying to yourself, “I am an artist, not a writer.”

I thought the same thing in the past.

Writing blog posts was a challenge for me in the past.

What took me four hours to complete years ago only takes me thirty minutes today.

I am always learning with every post I write. Just like my drawings, paintings, and photography, I continue to enhance my skills. 

You can do the same.

Over the years, I have learned some tips on optimizing art blog posts for SEO that I will share with you so you can start attracting a broader audience.

Here are the strategies I use for every blog post I write.

Plan Before You Write

Planning before you start writing your blog posts will save you time writing.

The first step is to have a list of topics you would like to write about.

Before you sit down at the computer, look over the list of blog ideas you have, and decide on a topic you would like to cover.

You will notice that there will be times when you are motivated and inspired to write about a particular subject, just like when you are creating art.

When you find something that you are inspired to write about, ask yourself these questions:

• What do I want my readers to get out of this post?
• What is the message of this post? Is it to educate, motivate, inspire, or sell?
• What is the purpose of this post? Is it to attract your target audience or sell to the collectors you already have?
• What would you like your readers to do after they finished reading your post? Do you want them to purchase your drawings or paintings? Do you want them to sign up for your newsletter? Do you want them to share your post with their friends and family?

Create a blueprint of what you would like to achieve from your post. Every post you write should have a clear mission.

Optimize Art Blog Posts With Structure

Now that you have a topic you will write about, let’s discuss how to structure the posts.

A basic structure for a post would be:

• Introduction
• Body
• Conclusion
• Call-to-action

Write down what you would like to have in all of these sections. Create bullet points for the body of the post.

The topics you are writing about should be an H2 header.

An H2 header is a larger font that explains to Google what your content is about, so they can rank your post accordingly.

You can easily make an H2 header in WordPress by clicking H then choosing what header you want for the phrase. 

How To Structure Art Posts

There is no one way to write a blog post. 

Depending on the type of content you are writing about will determine the layout of the post.

For example, a new artwork post will have an entirely different look than a supply review post. 

A review post will have a different template or layout than an upcoming events post.

I save a lot of time writing because I have created a list of categories and templates for each topic I cover. 

When it is time to write, I have to follow the template for the specific topic I am writing about, and I am done. 

All of the posts I have published for my site have a consistent look and feel, making it less confusing for my readers. 

The readers know what to expect before they click on a post, which is one way to build brand awareness online.

Spending the time to design different layouts has helped me save time writing, but it has also helped me stay consistent with the structure of my posts. 

The result is that I have increased the value of my brand. I encourage you to do the same.

Use the information below as a checklist for when you are crafting your templates.

Crafting Art Post Tips

Opening sentences – Your opening sentences tell the reader what your article is about. It is essential to spend some quality time on your opening sentence to hook your readers.  

Studies show that over 25% of readers “bounce” (leave the page) after reading the opening sentences.

What – The next section should explain what will be learned from the article.

If you are writing an art supply review, this is where you will describe a summary of what you will be covering.

Who – This section should explain who will benefit from the article.

Why – This section explains why the content is essential and what it will resolve.

How – This section describes a solution.

Call to Action – This section gives a call to action that you will want your readers to take.

Conclusion – A summary of the article.

Create A Flow

More and more people are reading blog posts from a mobile device.

Make the content easy to read by using small paragraphs with white space between the sections.

Most people shy away from large blocks of text when reading from a mobile device or even a PC.

Studies have shown that most people skim through blog posts to gather the information they are searching for.

Make your posts more reader-friendly, keep the paragraphs short, use white space, and stick to the point.

Optimize art blog posts with easy-to-understand, scannable text.

Blogging Style

I want to share a few best blogging practices to make it a more enjoyable reading experience for your readers.

• Short Paragraphs – Less than six sentences.
• Bullet lists – Use bullet lists to highlight key facts that you are writing about.
• Numbered lists – Use number lists to explain step-by-step ideas.
• Bold text – Highlight keywords so the readers can scan the content.
• Italicized text – Great for quotes or questions.
• Images – Break up text with eye-catching images.
• Videos – Include videos that support your content.

Optimize Art Blog Posts With Headings

Like I have mentioned earlier, you want to separate your topics with H2 headers.

Heading tags serve two purposes.

One benefit is to organize your content into smaller specific sections.

Doing this makes a great reading experience for your audience.

Not everyone will have the time or the desire to read every word you write.

Using header tags in your post will make it easy for people to scan your content and gather the information they are interested in reading.

The second benefit is that it optimizes your post for SEO.

You will make it easy for Google and other search engines to understand your content by using keywords in your header tags. This will help search engines to refer your blog posts to the right audience.

Bullet Points And Numbers

Using bullet points or numbers will make it easy for your readers to gather essential facts you are trying to make.

For example, if you are writing about how to purchase the perfect painting for your home, you could use something like:

How to Buy Art for Your Home:

1. Best Colors for Rooms
2. Best Size
3. Best Lighting
4. How to Care for Your Art

People will gravitate to the bold text and numbers and read what you have to say.

The bottom line is that you made your reader happy because you solved their problem within a few seconds instead of making them read a 3,000-word post to get the information they need.

Create a Flow With Signal Words

Signal words help to keep your audience reading your posts.

Signal Words:

• First of All
• Secondly
• Next
• After
• Finally
• Indeed
• Nevertheless
• Surely

First of all, your goal is to attract people to your blog posts.

Secondly, you want them to read your post.

Finally, you want your reader to follow through with the call to action.

Length Of Blog Posts

Keep your readers in mind when you are writing your blog posts.

People are busy, and they do not have much time to read lengthy posts.

Many people search for content when waiting for something like waiting in a grocery line, dentist’s office, or children’s events.

For SEO purposes, you will want to reach a three hundred word minimum.

On the other hand, Google likes longer explicit content.

The best way to go about this is to write different-length posts.

You can have longer, more detailed content for SEO, and you could write medium and shorter-length posts for the readers who are on a tight schedule.

Related Post: How Long Should Blog Posts Be To Rank High In Search

Include Keywords In The Blog Post

Make sure you incorporate the keywords you would like your post to rank for in the body of your posts.

The keywords tell Google and search engines what your blog posts are about. This helps them to refer your content to the people searching for that particular information.

Do not overdo it. Google does not like keyword stuffing.

A rule of thumb is to have the keywords reach between 2% and 6% of your text.

You can easily see the percentage with your Yoast SEO plugin.

Grab this eBook to learn how to find keywords your target audience is searching for. Get Your Keywords Together: How To Do Keyword Research With Only Free Tools.

Add Internal Links In Your Blog Posts

Internal links are links that redirect a reader to another piece of content you have written.

Doing this adds extra value to your readers, and Google will take note of this.

Incorporating internal links to your blog posts will help you in a couple of ways.

First, you can keep your posts shorter and add extra value by linking to a more detailed post about a particular subject. If the reader needs more information about a topic, they can click on the link and get the extra information.

Internal links also keep your readers on your site longer, which will help your PageRank.

Google takes note of how long people are on your site.

If they notice that people spend a lot of time on your site, they will reward you by ranking your posts slightly higher in the search results.

Proofread Your Post Before You Hit Publish

Take a few moments to proofread your post before you publish them. 

You will be surprised at how many simple grammar and spelling errors you might find.

I have found that if I read the post out loud, I will catch more mistakes. 

It also helps me to structure the sentences better, so they flow.

Review Your Yoast SEO Content Analysis Tool

The last thing you should do is review your Yoast SEO Analysis tool to see any SEO improvements you will need to make before publishing it.

Analysis tools will grade your content.

Green – Excellent

Orange – Needs improvement

Red – Poor

The Yoast SEO plugin helps artists to optimize art blog posts for higher search rankings.

Analysis tools will grade your content.

Green – Excellent

Orange – Needs improvement

Red – Poor

The Yoast SEO plugin helps artists to optimize art blog posts for higher search rankings.

Final Thoughts On How To Optimize Art Blog Posts

Writing great content will help you rank higher in the search engines, but it will also have your reader visit your site regularly.

One of your goals is to turn your readers into loyal art collectors. You can do this by writing content that they enjoy to read.

Remember it is not about what platform you are selling your art on. It is about driving traffic to your art listings.

More Art Blog Related Articles

How To Write An Artist Blog Vision Statement

Have you been thinking about starting an artist blog?  Have you been putting it off because you do not know where to start?  If you are interested in selling your artwork and handmade crafts online and want to have your creations seen by people worldwide, an effective content … [Read more…]

Revise Your Top Art Blog Posts For More Traffic

Selling art online is a numbers game. The more traffic your website receives, the more art sales you will get. Artists use different strategies to drive traffic to their online art gallery, like promoting on Pinterest, Facebook, and Instagram. Another strategy artists are using to reach a broader … [Read more…]

How to Brainstorm Post Ideas For Art Blogs

Do you have a hard time coming up with excellent blog post ideas to write about? Consistently brainstorming new art-related blog posts can become daunting. That is why we have come up with seven different strategies to brainstorm post ideas so you will never look at a blank screen again. Rather … [Read more…]