Are you wondering how to optimize your artist blog posts for the search engines? In this post, I will talk about how to optimise your art blog posts with LSI keywords.
How to Optimise Your Art Blog Posts with LSI Keywords
In a previous article I wrote, How LSI Keywords can Help Artists Rank Higher in Search, I talked about the importance of LSI keywords and how they affect PageRanks. I also shared with you how I come up with LSI keyword ideas for my posts.
If you haven’t already be sure to read that article prior to reading this post.
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The Importance of PageRank
If you sit down and talk to any artist selling art online you will hear them say,”I want more traffic.”
That statement holds true to anyone selling products or services online. Traffic brings in the money.
How do businesses generate large amounts of traffic?
The article started off with this information:
“The most important reason why you want to get first page rankings is that you want to be visible to everyone that will need your product/service. Google, for example, is the #1 search engine and it provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. It’s the number 1 search engine used in the US. It gets 67.5% of the US search market, and a whopping 87.1% of the mobile search market.
And if you are in business, you should also know that 93% of all buying decisions start with an online search.
And the key to receiving traffic through Google is to gain first page rankings, because first page websites get 91.5% of Google traffic. Most people just don’t really bother going beyond the first page. If your website’s on the second page you only get to share 4.8% of the traffic along with all other websites on the page. With page 3, it shrinks lower to 1.1%.”
Let’s recap the highlights of that:
- Google provides over 12 billion searches a month
- About 1.17 billion unique searchers use it every month
- Google is the number 1 search engine in the US
- 93%of all buying decisions start with an online search
- First page websites get 91.5% of Google’s traffic
If you are an artist selling art online and you want more sales, this information tells you what you need to focus on. You need to rank high in Google’s search. If you fail do work on this you are handing your money to another artist.First page websites get 91.5% of Google's trafficClick To Tweet
Optimizing Your Blog Posts with LSI Keywords
You will find that implementing your LSI keywords into your blog posts will be easier than deciding on which ones to use.
To begin with you can use your phrases throughout your content. Keep in mind, Google will not penalize you for doing so. It is not keyword stuffing. You are not loading your content with one keyword. Instead you are supporting your main keyword phrase with relevent keyword phrases.
Suitable Places for LSI Keywords93%of all buying decissions start with an online searchClick To Tweet
Here are some common places to put your LSI keyword phrases:
The title tag is the title of the post. In most cases you will use your main keywords in the title tab. However, if you are writing a lot of different posts about a specific keyword, you can use them to support your sites main keywords.
The description tag or meta description tag is a snippet of HTML code that provides a summary of webpages. They appear underneath the clickable links that are located in the search engine results page.
You can use LSI keywords that compliment your core message.
One of the best meta description tag tools is Yoast SEO plugin for WordPress. Not only does it make writing SEO meta descriptions easy but it also helps you to optimize your blog posts.
Header tags are tags that are used for the creations of headings and helps search engines understand what your content is about.
The H1 tag is the most important tag for SEO and should have the keyword phrase you are trying to rank for.
The H2 and H3 tags are great places to include LSI keywords. These tags are used to describe the paragraphs or topic you are writing about. Not only will this help you with SEO but it also makes your article scannable for your reader.
Beginning and End of Your Post
It is a good idea to use LSI keywords at the beginning and end of your blog post. This strategy works well for both your readers and SEO.
Write for Your Reader
Before I let you go I just want to mention one thing. Always write with your reader in mind. After all, it is your audience that will be reading your content. If you want to have your readers come back, you have to write valuable content they can understand.
A keyword strategy is only to help Google understand what your site is about so they can rank your pages to the appropriate people.
Ranking high in Google’s search results takes time and effort. Do not expect instant results. But if you are patient and you work hard at optimizing your site and posts you will reap the rewards.
Make sure that LSI keywords is part of your content marketing keyword strategy.
Now that you know how to optimise your art blog posts with LSI keywords it is time to put the strategy into action.
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