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Optimize Your Art Blog Posts With LSI Keywords
Driving traffic to a website is a challenge many businesses face when trying to build an online presence.
Just lick a brick and mortar business will not generate sales if people do not enter the store; online companies will not profit if no one knows their site exists.
The good news is that taking a little time to learn some basic search engine optimization strategies, you can find your artist website ranking on page one of Google search.
This post will talk about how to optimize your art blog posts with LSI keywords (Latent semantic indexing) that will improve your PageRank.
In a previous article I wrote, How LSI Keywords can Help Artists Rank Higher in Search, I talked about LSI keywords’ importance and how they affect PageRanks.
I also shared with you how I come up with LSI keyword ideas for my posts.
If you haven’t already, be sure to read that article before reading this post.
The Importance Of PageRank
If you sit down and talk to any artist selling art online, you will hear them say, “I want more traffic.”
Why? Because traffic brings in the money.
How do businesses generate large amounts of traffic?
I read a great article by Mr.SEO.com – The Importance of First Page Ranks.
The article started off with this information:
“The most important reason why you want to get first page rankings is that you want to be visible to everyone that will need your product/service. Google, for example, is the #1 search engine and it provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. It’s the number 1 search engine used in the US. It gets 67.5% of the US search market, and a whopping 87.1% of the mobile search market.
And if you are in business, you should also know that 93% of all buying decisions start with an online search.
And the key to receiving traffic through Google is to gain first page rankings, because first page websites get 91.5% of Google traffic. Most people just don’t really bother going beyond the first page. If your website’s on the second page you only get to share 4.8% of the traffic along with all other websites on the page. With page 3, it shrinks lower to 1.1%.”
Let’s recap the highlights the importance of PageRank:
- Google provides over 12 billion searches a month
- About 1.17 billion unique searchers use it every month
- Google is the number 1 search engine in the US
- 93%of all buying decisions start with an online search
- First page websites get 91.5% of Google’s traffic
If you are an artist selling art online and want more sales, this information tells you that you need to focus on writing content that will rank on the first page of Google search.
People rarely go to page two or three when they are searching for information.
When was the last time that you went to page two on Google’s search when you were looking for a product or information about a query?
When was the last time you clicked a link that was not in the top three?
Why do most people click on the first three links in search?
We have come to trust that Google will only rank the best content on the top.
How Do I Use LSI Keywords In A Blog Post
After reading this post, you will realize that implementing your LSI keywords into your blog posts will be easier than deciding which ones to use.
To begin, you can use your phrases throughout your content.
Keep in mind. Google will not penalize you for doing so.
It is not keyword stuffing unless you are overusing a phrase.
You are oversaturating your blog post with one keyword.
Instead, you are supporting your primary keyword phrase with relevant keyword phrases.
Below are some common places to put your LSI keyword phrases:
The title tag is the title of the post.
In most cases, you will use your main keywords in the title.
However, if you are writing many different posts about a specific keyword, you can use them to support your website’s main keywords.
Keep in mind that all of your site’s content should be unique.
Duplicate content is often the result of writing similar posts about the same topic of having too many list posts.
To avoid creating duplicate content, make sure that your content a unique solution to a query.
To discover if your site is already ranking for a specific phrase, install FatRank on your Chrome browser.
FatRank is a free keyword rank checker that will show you if your site is already ranking for a specific keyword.
Do not write content about a specific keyword if your site is already ranking high for a keyword. Doing so will confuse Google, and you will lose your ranking.
The description tag or meta description tag is a snippet of HTML code that summarizes webpages.
The meta description appears underneath the clickable links located on the search engine results page.
You can use LSI keywords in the meta description that compliment your core message.
One of the best meta description tag tools is the Yoast SEO plugin for WordPress.
It makes writing SEO meta descriptions easy, but it also helps you optimize your blog posts.
Header tags are tags that are used for the creations of headings and helps search engines understand what your content is about.
The H1 tag is the most important tag for SEO and should have the keyword phrase you are trying to rank for.
The H2 and H3 tags are great places to include LSI keywords. These tags are used to describe the paragraphs or topic you are writing about. Not only will this help you with SEO but it also makes your article scannable for your reader.
Beginning And End Of Your Post
It is a good idea to use LSI keywords at the beginning and end of your blog post. This strategy works well for both your readers and SEO.
You can also include LSI keywords throughout the content when required.
Write For Your Reader
Before I let you go, I want to mention one thing.
Always write with your reader in mind.
After all, it is your audience that will be reading your content.
If you want to have your readers come back, you have to write valuable content they can understand.
A keyword strategy is only to help Google understand what your site is about to rank your pages to the appropriate people.
What Is The Best LSI Keyword Research Tool
My favorite keyword research tool is KeySearch.
Keysearch is a premium tool that provides all of the information I need for writing blog posts that will rank higher in search.
More Popular Free And Premium Semantic Keyword Research Tools:
- Twinword Ideas LSI Graph
- LSI Graph
- LSI Keywords
- Answer The Public
- Semantic Link
- Google Keyword Planner
These tools will help you to develop a keyword research strategy that will rank your posts on page one of Google search.
Keyword research is an essential part of creating content that will rank in the search engines.
Do your keyword research before you start writing your blog post, then proffread the post prior to publishing the post.
Final Thoughts On How To Optimise Your Art Blog Posts With LSI Keywords
Ranking high in Google’s search results takes time and effort. Do not expect instant results.
But if you are patient and work hard at optimizing your site and posts, you will reap the rewards.
Make sure that LSI keywords are part of your content marketing keyword strategy.
Now that you know how to optimize your art blog posts with LSI keywords, it is time to put it into action.
Digital marketing has many layers but the foundation of any successful digital marketing plan is keyword research.
You Might Also Be Interested In:
- How To Get Started As An Artist: Building An Art Career
- How Artists Can Help Art Collectors Find Their Work Online
- Featured Artist Amanda Ward
- An Introduction to Art Competitions: Winning Strategies and Tips for Artists
- Keyword Strategy For Artists Selling Art Online
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