Would you like to build brand awareness and sell more artwork? In this post, discover how to easy it is to grow your artist brand with Twitter.
Grow Your Artist Brand with Twitter
Are you trying to discover different ways to grow your audience?
Twitter plays an important role for many businesses and artists and should be a platform you are using to build a following.
Building an online presence is time-consuming and at times overwhelming.
I am going to share with you how I have grown my audience on Twitter and how it only takes 15 minutes out of my day.
Benefits of Twitter
You might be asking yourself, “Do I really need to be on Twitter?”
If you want to sell your artwork, you have to make a presence where people are hanging out. Twitter is one of the top social media platforms people visit.
Anthony Saladino wrote an article about the benefits of using Twitter.
According to Anthony, the 5 benefits of using Twitter are:
- Increasing Customer Satisfaction with Better Customer Service
- Breaking the Distanced Corporate Image and Communicating More Effectively
- Generating Traffic for Your Local Store and Website
- Following the Trends in Your Industry and Watching Your Competitors Closely
- Strengthening Your Connection with Your Local Community
You can learn more at 5 Benefits of Using Twitter for Your Business
Learn About Twitter
If you want to be effective marketing your artwork need to learn about the platforms you will be using.
Take some time to learn about Twitter’s unique platform so you will become more productive with your time.
Here are some great guides that will have you become a Twitter expert.
Twitter Guide Book – How to, Tips and Instructions by Mashable
There are over 30 articles that cover everything you will need to know about Twitter. You even have the option to download the eBook.
Moz.com – Beginners Guide to Social Media – Twitter
Here is a chapter from Moz.com’s article The Beginners Guide to Social Media. This guide is short, fun and to the point.
CopyBlogger – The Ultimate Guide to Twitter Marketing
This guide shares some of the best Twitter strategies for marketers. The Ultimate Guide to Twitter Marketing is broken down into small easy to digest sections.
Before you can start to grow your artist brand with Twitter, you will need to put aside about thirty minutes to create your Twitter Profile.
Below are some tips to help you create a Twitter Profile that will produce real results.
Click on your Profile link on the top right of the menu bar to edit your Twitter Bio.
Click Edit Profile.
Introduce yourself to everyone on Twitter with your Bio section. Provide an accurate and detailed description of who you are and what you have to offer.
Keep your Bio short, to the point and create a sense of excitement and inspiration.
Use keywords to attract people in your niche.
Reveal awards and any accomplishments you have made throughout your art career.
Keep it exciting, no one likes to read a dry Bio.
Twitter Profile Image
Twitter is more of a personal social network. Businesses have found that using a portrait image is more productive than a logo.
Use the same portrait image you use for your artist blog and other social media platforms. This will help people to recognize you if they are visiting a different platform.
Artist Blog URL
Include a link to your artist blog or website’s homepage.
The main reason you are starting a Twitter account is to build an audience and have them join you on your artist blog. You will not sell much art on social media networks but your blog will generate traffic from them. Your artist blog and website are where you will be landing the majority of your sales.
15 Minute a Day Twitter Marketing Strategy
Are you ready to grow your artist brand with Twitter in fifteen minutes or less a day?
Follow the steps outlined below and watch your Twitter following grow.
Follow Me on Twitter
Start by following me on Twitter.
Twitter is the easiest way to contact me if you have any questions about art marketing.
I also enjoy helping artists by sharing their artwork with my followers.
Visit me on Twitter and say hello.
Visit Twitter Every Day
Consistency will always win the race.
If you want to be a better painter, you have to paint every day.
If you want to be a better blogger, you will have to write every day.
If you want to sell more artwork, you have to market your art every day.
If you want to grow your artist brand with Twitter, you have to visit Twitter every day.
You do not have to spend hours a day on Twitter but you will see great results if you visit for five minutes three times a day.
That is all it will take. Five minutes, three times a day.
Follow New People Every Day
People will not notice you unless you follow other people.
By following someone new every day you are growing exposure every day.
Follow people in your niche. If you want to build an audience for your art business, you have to follow people who are interested in your artistic style.
Most people you follow will follow you back.
Be cautious about following too many people. You do not want to have a large difference between the number of people who are following you and the people you are following.
Twitter’s “Who to Follow” Suggestions
Twitter makes it easy to find new people to follow. They will provide you a list of people you might be interested in following. Scroll through the list daily.
Before you hit the Follow link, read their Bio and make sure they will benefit your brand.
If you do not like any of the suggestions hit the Refresh button.
Follow Other Artists
Twitter is a supportive community.
You are going to soon realize that people on Twitter are more than happy to help each other by engaging with their Tweets.
Find other artists on Twitter and start following them. This is an easy strategy that will help you to grow your artist brand with Twitter.
Follow People Who Other Artists Follow
To find out who other artists are following, go to their profile and click the Following link. This will give you a large list of people you can follow.
Keeping up-to-date with your Twitter notifications with the Twitter app. Download it to your smartphone and throughout the day check and respond to your notifications.
Follow People Who Follow You
It is a courtesy to follow anyone who follows you on Twitter. This is one more thing that separates Twitter with other social media platforms.
Favorite and Reply to all Retweets
Be sure to like and respond to anyone who retweets your tweets.
To like a retweet click on the Star.
Click the Respond link to say thank you.
You might already be familiar with hashtags. Hashtags were introduced by Twitter. Use at least two Hashtags per tweet. Be careful not to overdo it.
All of the tips I have outlined will take less than fifteen minutes a day once you get yourself into a routine.
In about 60 days you will see your Twitter audience grow larger than you could have ever imagined.
Grow Your Artist Brand with Twitter Tips:
- Create a Bio
- Upload a profile Image
- Add Artist Blog URL
- Follow Me on Twitter
- Visit Twitter Every day
- Follow New People Every Day
- Use Twitters “Who to Follow” Suggestions
- Follow Other Artists
- Follow People Who Other Artists Follow
- Twitter Notifications
- Follow People Who Follow You
- Favorite and Reply to all Retweets
- Use Hashtags
You might also be interested in:
- How to Sell More Art by Building your Tribe
- Share your Art Brand with Twitter and Sell More Art
- 5 Proven Strategies to Boost Your Artist Blog Traffic
- How to Become an Expert Marketing Your Art
- How to Build An Artist Brand That Attracts Collectors
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More resources to help build your online art business.
Art Business Editable Planners
Are you ready to start building an online presence?
Take the challenge and join all of the other artists selling their art online.
By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Graphite Drawing by Dave Nevue