Building an online presence is becoming more complicated, making selling your art more challenging.
But did you know that learning how to market and sell artwork online for free is still possible?
You do not have to spend a lot of money to have your art seen by people worldwide.
The art marketing tips outlined below will help you to build a successful online art business.
How To Market Artwork Online Free
Marketing your art online is becoming more expensive with some of the changes we have seen on social media over the past couple of years.
Not too long-ago artists would share their art on Facebook and receive 1,000s of likes and shares.
Today you are lucky to have your posts reach 2% of your Facebook followers.
Related Post: How Many People See Your Facebook Posts?
The only option is to pay for your posts to be seen by more people on social media sites like Facebook and Instagram, and the costs could add up quickly if you are not careful.
These are some challenging times many artists face, but there are still ways you can market your art online for free and build a broad audience.
Below are some marketing strategies that are free or inexpensive to start, but if you work hard at them, you will see some fantastic results.
7 Marketing Art Online Free Strategies:
- Start An Artist Blog
- Guest Post On Other Blogs
- Join Online Forums And Facebook Groups
- Create Videos
- Be Active On Pinterest
- Social Media
- Spend Your Time Wisley
Start An Artist Blog
Many of you might be selling your art on Etsy or a third-party website builder with beautiful images of your creations and detailed information about the product and pricing.
The problem many artists encounter is the lack of traffic their artist website receives.
Are you frustrated that no one is visiting your site?
Your website traffic and art sales are low because people do not know your site exists.
The most effective way for people to discover your artist website is by developing a content marketing strategy (blogging).
When people are interested in purchasing the style of art you create, they search for it on Google.
Write about things your potential buyers are interested in that connect with your artist’s brand and artwork.
When they search for a topic you have written about, they will find you in Google’s search.
The more you write, the better your chances of being discovered become.
Do you have a blog but find it challenging to maintain it?
If you do, you might want to consider my 28 Day Blogging Challenge for Visual Artists eBook. In this eBook, I share all the strategies I use for my blog. Currently, my blog is receiving over 100,000 page views a month.
If you have never blogged before, I highly recommend taking April Bowles-Olin’s online video course – Build a Successful Creative Blog.
After three short days with April, you’ll possess the perfect foundation for better copywriting and creating an influential, traffic-generating blog.
Guest Post On Other Blogs
Guest posting on other blogs is an excellent way to reach a larger audience while waiting for your artist blog to rank in the search engines.
Spend between ten and fifteen minutes a week searching for other art sites with blogs and ask if you can guest post for them.
Offer to write a how-to post, helpful art tip, or an inspirational story that will help their readers.
Come up with a few topic ideas for them to choose from.
When you write a guest post, you will include a brief description of who you are and a link to your artist’s website.
If people enjoy what you have written, they want to discover more about you and click on your link.
Your post will also benefit the website you are writing for because it will increase their site’s value.
To help you get started, you can write a guest post for Nevue Fine Art Marketing. For more information, visit Guest Blogging For Nevue Fine Art Marketing.
Join Online Forums and Facebook Groups
Becoming an active member of art-related forums and Facebook Groups will help you reach an audience interested in what you offer.
There are endless forums and Q&A sites for you to research.
Find the ones that best fit your expertise and become active members.
Below are a few forums to help get you started:
- Deviant Art Forum
Facebook Groups are becoming more popular for people with niche interests.
If you already enjoy spending time on Facebook, joining groups focusing on your art business will be another great way to network with other artists.
Below are a couple of Facebook groups for artists:
Related Post: Facebook Groups For Artists – How To Increase Brand Visibility
YouTube ranks second in search engines, right after Google.
If you like to be in front of a camera, creating videos might be something you would want to consider doing.
You can upload your videos on YouTube, Facebook, Instagram, Pinterest, and even your blog posts.
Create videos that are helpful for your audience.
Video Topics ideas:
- How to frame a painting
- How to clean a painting
- What style of art is best for your home
- How to sell original art online
- Online art sites
Related Post: How to Promote Your Art Online With YouTube
Be Active On Pinterest
Pinterest drives more traffic to my site than all other social media platforms combined. 80% of my social traffic comes from Pinterest.
Pinterest statistics you need to know:
- 90 percent of weekly users use Pinterest to make purchase decisions
- 55 percent of Pinners are looking specifically for products
- Pinterest drives 33 percent more traffic than Facebook, proportionately
For more Pinterest Statistics, visit 23 Pinterest Statistics That Matter to Marketers in 2019.
Like blogging, it will take time to see results on Pinterest, but in a few months, you will start to visit your website traffic increase.
Below are some posts to get you started on Pinterest:
To sell fine art online, you must find a way to show your artwork to as many people as possible.
Social media platforms are great for artists trying to build brand awareness online.
Images and videos work well on most platforms, which is great for artists because you tell a story with visual images.
The downside is that you might waste a lot of time on social media platforms if you are not careful.
Just because people engage with your social media posts does not mean they will purchase it.
You need to develop strategies to drive them to your artist website, where they will be more inspired to purchase your work.
Spend Your Time Wisley
Lastly, I would like to talk about being productive with your time.
Only work on strategies that produce results that complement your goals.
You are wasting your time on Facebook if your goal is to drive traffic to your artist website and your Facebook posts only produce likes.
I use a weekly/monthly planner to schedule my daily plans. The planner also makes it easy for me to see what strategies produce the best results.
Every week analyze what is working for you to develop strategies to spend your time on those tactics.
Final Thoughts On How To Market Artwork Online Free
The seven strategies above will help you sell your art online for free.
All strategies take time to produce results, but you will see exceptional progress if you are consistent with your efforts.
Popular Craft Marketing Online Video Courses
Are you ready to take your art business to the next level?
Investing in marketing courses and tutorials will maximize your profit and speed up the growth of your business.
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