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How Can A Creative Person Make Money
There is a misconception that it is difficult for artists to make money.
The starving artist stereotype could not be farther from the truth.
You can make money with art skills, and multiple opportunities await you.
Just take a few minutes to consider all available opportunities like graphic design, illustrator, selling original artwork and giclee prints online, monetizing your art blog and selling online courses.
These are just a few ways to earn money from your creative work.
How To Make Money With Art Skills
There might have been times when you have wondered if there are ways to make money doing something you love.
Developing an art career that can generate enough money to support yourself or your family can be challenging.
Artists who turned their passion into an occupation done so by:
- Writing business goals
- Enhancing their artistic skills
- Studying online and offline marketing
- Networking with other artists
- Building name recognition
- Creating multiple revenue streams
- Analyzing what strategies worked for them
Learning how to make money with art skills is possible, but it does take a lot of work and discipline.
What Separates A Hobbyist And A Professional Artist
Many of my articles explain how easy it is to start an online art business.
Even though website builders make building an artist’s website easy, making name recognition online with all the competition is challenging.
You will have to become aware of many different digital marketing strategies.
You will also have to experiment with multiple strategies until you find the perfect mix for your target audience.
There are different reasons why many artists fall short of their goals, and one of the main reasons is that they are impatient.
They want instant success, and unfortunately, there is no such thing as instant success.
You will have to put in many hours studying digital marketing while creating art and maintaining your online art gallery.
Another reason some artists fail is that they put all their eggs in one basket.
They are only focusing on original art sales for income.
The thriving artists have many different revenue streams generating money for them.
Not all of them produce a tremendous amount of money, but all the revenue streams combined to create a decent yearly salary.
I will discuss how you can make money from your artistic skills in today’s post. The ones outlined below are not the only options, but it is a good start.
Sell Original Art
The first way you can start earning money from your artistic skills is by selling your original artwork.
Your original paintings and drawings will separate you from the other artists selling art online.
There are a few different ways you can start selling your originals.
Your first option is to build a website.
Starting a WordPress site is easier than you might think.
If you purchase a shared hosting account with BlueHost of SiteGround, they will install WordPress automatically upon the completion of signing up for an account.
There are other hosting services available. But BlueHost and SiteGround make it easy to launch a WordPress site, and they are both very affordable.
Before you head to one of the two hosting services mentioned above, you will want to take time to name your art business and think of a domain name.
A domain name is the address (URL) people will use to go directly to your website.
After your WordPress site is live, you will want to consider purchasing a premium theme like StudioPress Themes.
WordPress Themes are templates that allow you to design the look and flow of your website.
You do not have to purchase a premium theme to start selling your art on WordPress. However, premium themes offer more features, making it easier to build a unique brand, your site will be optimized for SEO, and your website will be more secure.
The last step is to install the free WooCommerce WordPress plugin.
Wocommerce is a free plugin for WordPress that allows you to showcase and sell your artwork on your WordPress website.
- WordPress Themes – SEO Basics for Artists Selling Online
- How To Add WooCommerce WordPress Categories
- How To Install WooCommerce On A WordPress Artist Website
- WordPress SEO Basics
- WordPress Dashboard Guide
Create a logo for your website before you start uploading your artwork and start writing blog posts. The Logo will be a part of your branding.
You can create a logo or outsource the project by hiring a freelancer from Fiverr or a different company.
Fiverr is an excellent place to start. Many talented affordable freelancers are looking for work.
Outsourcing specific jobs like creating logos will give you extra time to work on more critical tasks.
Another option for selling art online is to build a website on a third-party platform like Shopify.
Shopify is a subscription to a software service that offers you a website and uses its shopping cart solution to sell, ship, and manage your products. Using their service, you can access an easy-to-use admin panel where you can add products, process orders, and enter store data.
To learn how to set up an online Shopify store visit, Tutorial for Creating an Online Shopify Store.
For more third-party options visit, 16 Best Artist Website Builders.
If you do not have a large following, you might want to consider selling your art and other crafts on Etsy or eBay.
Related Resource: How To Start An Etsy Shop
I would suggest building a website after you have grown your fanbase because it will be easier for you to drive traffic to your site and separate yourself from the other artists selling on platforms like Etsy and eBay.
You will also appear more professional with your website, increasing your original artwork’s value.
Galleries and craft fairs are other places you can sell your original artwork.
An excellent way to earn extra money is by selling prints of your original artwork.
Successful artists find ways to make the most profit from every piece of art they create.
Offering reproductions of art, you have already sold or are waiting to sell will help you reach a broader audience.
Some people have a passion for art but can not afford to make a substantial investment in an original oil painting but can purchase a giclee print.
When an artist sells an original painting, the profit margin is calculated by:
Selling price – The cost of materials – Marketing costs = Proffit.
$1,000 (selling price) – $300 (Cost of supplies) – $200 (marketing costs) = $500 (profit)
The $500 will be all of the money an artist can generate from an original piece of art unless they offer reproductions of the original artwork.
For example, let’s say that an artist offers giclee prints of the original painting they sold for $1,000.
They are selling the prints for $40 a print.
$40 (selling price) – $10 (cost of prints) – $5 (marketing costs) = $15 (per print profit)
If the artist sells one hundred prints in a year, the profit generated for the year will be $15 (profit per print) x 100 (prints sold) = $1,500 (profit)
The original painting has now generated $2,000 in one year because the artist offered reproductions of their artwork.
The two options for selling prints are:
- Limited Edition Prints– Limited edition prints are when you only offer a specific amount of prints. After a certain amount of prints have been sold, no more will be available. Most artists sign and number the print on the back. Signing and numbering limited editions make the print more valuable to the buyer.
- Open Edition Prints– There is no limit to how many prints are available. You can continue to sell prints of your artwork for as long as you wish.
How to make prints of your art:
- Print your prints at home– If you have a large fanbase, you might consider purchasing a high-quality fine art printer.
Related Resource: Best Printers For Art Prints – Selling Art Online
- Print On Demand Sites– If you do not have the funds to purchase a printer, you can sell your art prints on a site of POD (print on demand).
Sites like Printful will print your art on fine art paper or other merchandise and ship it directly to your buyer with no upfront costs.
When a print is sold, you pay for the costs of the materials and shipping fees. The extra money from the sale is yours.
For example, if it costs $10.00 to have Printful print and ship your item and charge $20.00 for the print, you will make $10.00 from that sale.
Related Post: How To Sell Art Prints On Etsy With Printful
- Printing Shop The other option is to go to your local printer and purchase prints in bulk.
Popular Types Of Prints
Commissions are a great way to earn extra money from your art skills.
Instead of creating an original piece of art that you hope people will be interested in, a client will hire you to create a unique piece for them.
A commissioned sale might include:
- Family portraits
- Pet portrait
- Special Place
Offering commission work is a guaranteed sale.
One of the problems you might encounter is that you become overbooked.
You will want to decide on a schedule and terms and conditions before you start offering commission work.
Optimizing Social Media
Social media is vital for artists to grow a following and build their trust.
Social networks like Instagram, Facebook, and Twitter, are the most popular networks for artists selling art online.
The larger your following becomes on social media, the better your chance of having certain brands sponsor.
Companies always search for authoritative people to sponsor their products on social media.
Reach out to your favorite supply company if you have a large following on Facebook or Instagram to see if they will be willing to sponsor you.
The problem you will face is that building a social media following takes a lot of work and time.
If you feel comfortable in front of a camera, YouTube might be a great income source for your art business.
Not only will you reach a broader audience online, but if your videos are popular enough, you can make some decent money from ads and sponsorships.
To be eligible for monetization on YouTube, you need 1000 subscribers and 4000 watch hours in the past 12 months.
Youtube imposed this rule in 2018.
It will take some time to reach 1,000 subscribers and 4,000 watch hours per year. Read YouTube’s terms and conditions before developing a YouTube marketing strategy.
But until then, you will be getting better at creating videos and learning what type of videos your audience likes.
Video ideas for artists:
- Favorite Art Books
- Art Giveaway
- Art Studio Tour
- Art Supply Reviews
- Art Supply Unboxing
- Drawing tutorials
- Painting tutorials
- Supply cleaning tutorials
- Art marketing tutorials
- Packaging art for shipping tutorials
Above are just a few ideas to get you started.
I have learned over time that the best videos are instructional videos.
Videos that help solve a viewer’s problem tend to get many views.
Try different strategies to see what works best for you and your art business goals.
How To Make Money With Art Skills On Patreon
Patreon is a way to get paid for creating the things you’re already creating (webcomics, videos, songs, whatevs).
If you enjoy making “How To” videos, Patreon is an excellent way to earn extra income.
But Patreon will only work if you already have a following.
One strategy that works well for artists is building a following on YouTube rather than starting a Patreon channel that will provide more value.
eBook And Online Courses
Creating a tangible product like an eBook or online art course is another opportunity to earn money from your art skills.
You can sell tangible or downloadable products on social media, your WordPress artist website, or even sell your eBooks on Amazon.
So if you have a specific skill and like to talk about it, you can easily create an eBook or course that you can continue selling and making passive income.
Take a look into Thinkific if you are interested in selling courses online.
- Free and paid memberships
- Create a course curriculum with their Course Builder
- Customizable websites to deliver courses
- Ecommerce solution to accept payments for the courses
- Business and marketing tools
- Student success tools
How To Make Money With Art Skills Blogging
Blogging is essential for any business selling products or services online.
Published blog posts provide information that helps solve a problem.
Developing a digital content marketing strategy will make it easier for your target audience to discover your artist’s website online.
If you only rely on social media to drive traffic to your site, you miss out on reaching many potential buyers.
Consistent blogging is one of the most effective ways to build brand awareness while providing relevant and valuable content to your target audience. Blogging is inexpensive for small businesses to drive traffic to their site, enhance inbound marketing efforts, and attract more prospective customers. (Source: CBO)
Blogging allows people searching on Google, Bong, and even Pinterest to discover your art website.
The content you publish will build trust with your readers, turning a potential buyer into an art collector.
Artists will increase their art sales by blogging but can also monetize their blog posts with affiliate links, ads, and sponsorships.
Affiliate Links – are links that, when a reader clicks on an affiliate link and makes a purchase, the author of the post will earn a commission of the sale at no extra cost to the reader. I will talk a little more about affiliate marketing next.
Ads – Many websites, large and small, generate income from ads on their sites. It costs money to operate a website and time to write a blog post. Ads will help to compensate for the costs of owning a website.
I know many bloggers earning a six or even seven-figure income blogging.
I will tell you that it is much work to generate that amount, but it is possible.
Ads For Websites
There are several popular ad companies available for bloggers.
The most popular one is Google Adsence.
Google AdSense is an easy way to get started, but if you are interested in earning a six-figure income, you will want to apply for Monumetrics or Mediavine.
Monumetric is a company with a team of people who will maximize the potential of your ads.
Mediavine is similar to Monumetrics, but it is more difficult to be accepted.
Sponsorships – are similar to being sponsored on social media. The only difference is that a company will pay a fee for you to put a banner with a link back to their business on a highly visible area of your website and blog posts.
Related Source: 28 Day Blogging Challenge for Visual Artists
If you’re unfamiliar with affiliate marketing, the concept is pretty simple:
Promote products/services on your blog. Add special links to those products/services in your content. When your readers click those links (or purchase products after clicking those links), you get a cut of the profits from the merchant. (Source: Search Engine Journal)
New artists are always searching for the best products to use for their artwork.
Why not earn a few cents when talking about your favorite art supply, books, art classes, or even art marketing classes?
All you do is sign up for an affiliate program (most large businesses offer affiliate programs) and link affiliate links to products you use and trust.
Top Affiliate programs:
- ShareASale Affiliates
- Amazon Associates
- Shopify Affiliate Program
- Rakuten Marketing Affiliates
Teach Art Classes
If you like to teach but do not like to be in front of a camera, teaching local art classes or one-on-one classes is a great way to earn a weekly income.
Do some research and see if there is a local place that will allow you to teach art classes.
Another option is to provide one-on-one art classes from your studio or travel to their house.
How Do Artists Make Money
The artists who have built a thriving art career started where you are asking, “How can I make money as an artist?”
Successful artists making money:
- Wrote down business goals
- Built a website for their business
- Learned about SEO and keyword research
- Published blog posts
- Enhanced their artistic skills
- Learned about the creative market
- Built multiple revenues streams
You can become as successful as they are if you put in the hard work and are patient.
The best advice I can give you is to work on one project at a time.
Once you have a strategy working smoothly, start on another plan.
Trying to do too many projects at once is difficult and most often falls short.
Final Thoughts On How To Make Money With Art Skills
The ideas above are a few different ways how to make money with art skills.
Making money as a creative person has never been easier. You can work online or online or even do both.
You do not have to just create art to become a successful artist.
The internet has changed the art world and booming the art industry.
Develop several different revenue streams that relate to your art business goals so you can start making more money from your creative side.
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