Are you frustrated with the lack of traffic that your website is receiving? Do you feel that if you could get more people to see your artwork, you would be able to sell more art online? But the question is, how can you increase website traffic and sell more art?
In this post, I am going to share with you some practical tactics you will want to incorporate daily to help increase your website traffic.
How To Increase Website Traffic And Sell More Art
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Original Pastel Painting by Dave Nevue
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By the end of this post, you will know…
- Art Marketing Strategy
- Where To Market Your Art
- How To Increase Website Traffic Free
- How To Drive Traffic To Your Website
Let’s talk about why is it so essential to discover how to increase site traffic?
Your artist website is like a brick and mortar store on a very busy road.
How long can a brick and mortar store stay in business if nobody walks through the doors?
We see businesses close all around us because nobody is walking in the stores and purchasing goods.
Even large companies we grew up with like Sears, Toys R Us, Rite Aid, to name a few, are closing shop because more and more people are shopping online.
Gili Malinsky wrote a post and created an eye-opening slideshow for Bankrate that showcases large named businesses that are closing their doors.
As Americans do more and more of their shopping online, thousands of brick-and-mortar stores are vanishing from malls, shopping centers, and free-standing locations.
Retail closures hit a record high in 2017, with nearly 7,000 stores disappearing. The trend is expected to continue in 2018, although not on a scale as massive. So far, more than 1,770 store closings have been announced. Some chains are phasing out stores over a period of years.
To learn more, visit, These retailers are closing hundreds of stores in 2018.
It makes sense that more and more brick and mortar stores are closing because more people are purchasing goods online.
Revenue has to come in for a business to stay afloat.
A product can not be sold if nobody walks through the doors.
The same is true for your artist website.
You will not sell your artwork if nobody visits your site.
You must spend time marketing your brand online, so people know you exist and that you have products for sale.
If you fail to do so, you will be looking at your artwork hanging on your walls.
Before I talk about how to increase website traffic and sell more art, I would like to go over something that is often overlooked.
You need to have a clear vision of what the objectives are for your website.
- What would you like to achieve with your artist website?
- Are you interested in selling original art?
- Would you like to sell prints of your original artwork?
- Would you like to draw more people to your local events or promote a gallery your art is being displayed in?
- Are you selling tutorials or other products?
- How much money would you like to generate from your website?
If you do not know what your objectives are, you will not be able to design an art marketing strategy that will produce positive results.
Goal Setting Resources:
How to Write Goals You Can Achieve Workbook
Annual Art Business Review Workbook
Artist Goal Planners in Light Blue
Artist Goal Planners in Light Pink
How To Write Goals Video Course
Once you have a clear vision of what you would like to achieve for your artist website and you have your goals written down, let’s take a look at some strategies that increase website traffic so you can sell more art online.
Art Marketing Strategy
Now is the time to start working on a marketing strategy.
Your art marketing strategy is nothing more than action plans you create to accomplish your goals.
The plans you write will continuously be changing as your business grows.
For example, if one of the objectives is to sell four paintings in one month, your action steps might look like:
- Paint 4 new paintings
- Photograph completed artwork
Related Post:
How to Photograph Art to Sell Online
- Upload art to your website and create a sales page
Related Post:
Effective Tips on Writing Art Descriptions That Sell
- Promote new art listings
(Note: You should develop strategies for all of the different ways you will be promoting your artwork such as blogging, Facebook, Twitter, Pinterest, YouTube, etc.)
It is also necessary for you to analyze the progress of your art marketing strategies so you can discover what is working for you and what is not working.
Where To Market Your Art
I am often asked where is the best place to market artwork.
My response will always be “Everywhere.”
Share your art with everyone.
Tell your friend and family about all of the new art you have created.
Show images of your new art to your coworkers.
Post your artwork on all of the social media sites you are on.
Send newsletters to your email list.
Write blog posts about your art, talk about your art, and show your creativity.
Common ways to increase website traffic:
How To Increase Website Traffic Free
How do you find websites online?
You probably search Google’s search, a friend requested it, or maybe you are referred from a post on social media.
When you search on Google, what link do you usually click on?
Is it the first link, the second link, or do you go to the second or third page in search?
Most people never go past the third link in the search results.
A website on the second page in search does not exist in a marketer’s eyes.
If you want to drive traffic to your artist website, you have to rank on page 1 in the search engines.
You might be thinking, “But what about people sharing my site on social media?”
Those people would have to know your site exists for them to share your work on their social media platforms.
That brings us right back to the importance of ranking on the first page in the search results.
How do websites rank high in the search results?
They all produce valuable content that readers are searching for.
Yes, there are other factors such as SEO, link building, website authority, keywords, etc. but the valuable content is arguably the most crucial factor for ranking high in the search results.
This why most people click on the first three links in the search results.
We have learned to trust that Google and other search engines will only recommend the best content available for a query typed in the search bar.
So what should you do if you are interested in driving more traffic to your site?
The answer is simple; write valuable content that relates to your artwork and art business.
The more content you write, the better your chance will be to rank high in the search results.
The higher you rank in the search results, the more people will visit your site.
When people discover your site, they will start to share it with their friends and family. Once you can get the ball rolling, you will begin to see your traffic increase more than you could have ever imagined.
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How To Drive Traffic To Your Website
If your vision is to sell art online for years to come, you will want to develop an art marketing plan that will grow your business over time.
This is done by blogging.
Your blog will be the fuel that drives a tremendous amount of traffic to your site, but I do have to warn you that it does take time to build a following and to have search engines see you as an authority in your niche.
The quickest way to generate organic traffic from search engines is to start blogging now.
The longer you wait, the longer it will take to build your online art business.
Your first blog post will not be perfect, and that is ok because you can always revise it later.
The more you write, the easier it will become, and you will learn how to attract your target audience to your site so you can sell more art.
So get started today.
Go ahead and write your first post.
Below are some posts that will help you to build your blog faster:
Art Blogging – What Is Great Content
Art Marketing Basics: How Pillar Content Generates Traffic
How to Optimize Art Blog Posts with Great Content
5 Ways to Create Shareable Content for Art Blogs
Use Internal Links To Increase Art Blog Traffic
Art Blogging For Beginners | How To Start A Blog That Sells Art
Art Blog Basics: How To Promote Art Blog Posts
WordPress SEO Basics eBook
Keywords 101 – Generate Traffic to Your Art Gallery
The posts are just the tip of the iceberg. There is a lot to learn about blogging, but taking the time to learn how to be an expert at content marketing will be well worth your time when the sales start rolling in.
I have made the learning process easier by creating 28 Day Blogging Challenge for Visual Artists eBook. This a step by step guide that will help you to build your blog quicker without wasting valuable time searching for the information online.
It does not matter if you want to take the time to search online on how to develop a blog that drives traffic to your art or if you’re going to gather all the information you need by purchasing the 28 Day Blogging Challenge for Visual Artists eBook, what does matter is just to start.
USE COUPON CODE – 28DAY to save $10 off 28 Day Blogging Challenge for Visual Artists eBook.
Remember, your artist blog will be the fuel that drives the most traffic to your art listings.
Conclusion:
For you to increase website traffic and sell more art, you will need to market and promote your craft every day. All of your marketing efforts should direct everyone to your website. Being consistent with your efforts will increase your traffic over time. Instead of saying, “I wish I had more website traffic.” ask, “What can I do today to drive more traffic to my website?”
How To Increase Website Traffic And Sell More Art Overview:
- Art Marketing Strategy
- Where To Market Your Art
- How To Increase Website Traffic Free
- How To Drive Traffic To Your Website
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Available at Amazon or Download your copy today.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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