Are you becoming discouraged with the lack of traffic that your website is receiving? Do you feel that if you could just get more people to see your artwork, you would be able to sell more art? If you do think that way you are correct. The more people that see your art, the more art you will sell in time. But how can you increase website traffic and sell more art?
In this article, I will share with you some strategies that you will want to incorporate on a daily basis to increase your website traffic.
How To Increase Website Traffic And Sell More Art
Before I go into how to increase website traffic and sell more art, I would like to go over something that is often overlooked. You need to have a clear vision of what you would like to achieve. If you do not have a vision, you will not be able to design a marketing strategy that will work. Everything that you will do after you have a vision will guide you to your end goals.
Once you have a clear vision of where you would like to be in the future with your art career, you will want to start working on a marketing strategy. Your marketing strategy will continuously be changing as your business grows. It is important for you to analyze regularly the progress that you are making and discover what your hot spots are.
Why will you need to assess the progress of your marketing? If you do not have an understanding of what is working and what is not working, you will not know what you will need to adjust for you to get to your vision faster.
The Golden Ticket
When you come across articles and books that claim they will show you how to gain 100,000 unique visitors in a month, RUN! There is no golden ticket, magic potion, or big secret that will do this. Success comes from hard work, dedication, learning, and assessing.
For you to have a marketing strategy, you will need to decide where you would like to market your artwork and learn about some of the best practices that are being used today. Because they are the best practices does not mean that they will work for every situation. That is where assessing your results will help you to adjust and save valuable time.
Where To Market Your Art
I am often asked where is the best place to market artwork. My response will always be, “Everywhere.” You want to market your art every minute that you are awake.
If you are out doing chores, have your elevator pitch and business cards ready for any given opportunity. Share with your closest friends and family anything that is new with your business. Are you having a sale? Did you create any new art lately? Are you going to be at a craft show?
There are many places that you can market your art online.
- Social media networks
- Email list
- Third party websites
For you to increase website traffic and sell more art you will need to market and promote your art every day. All of your marketing efforts should direct everyone to your website. Being consistent with your efforts will increase your traffic over time. Instead of saying “I wish I had more website traffic.” say “What can I do today to drive more traffic to my website.”
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