Have you been thinking about increasing your art prices but are afraid that you will lose sales if you do? In this post, I am going to talk about how to increase the value of your artwork so you can enhance your art business’s net worth.
How To Increase The Value Of Your Artwork
Do you have artwork that is hanging around your art studio collecting dust?
Did you know that there are strategies you can start implementing today that can increase their value now?
You might be asking yourself, “How can I sell the art that is hanging around my studio for more money when it has not sold at the price I am asking for?”
I am going to share with you strategies that successful artists and businesses use to increase the value of their brand.
Are you ready to get started? Are you ready to increase the value of your brand and separate yourself from all of the other artists selling art online?
Great, let’s get started.
Branding Yourself Online
What makes art sell?
What makes anything sell?
Why do people spend more money on name brand products when a generic product has the same ingredients?
The key words are NAME BRAND.
Consumers pay a premium for Morton because, over time, the brand has created a perception of quality, consistency, and trust. Leading brands like Morton are more than just products or services—they evoke memories and emotions associated with quality. (Source: Microarts)
Creating a brand is more than just a logo, font style or color. A brand is remembered because a connection was made between the consumer and the company and or product.
Here is an inspiring speech by Steve Jobs.
Disclaimer, the audio of this video is not the best but you will get a ton of value watching this short video.
How can you separate yourself from all of the other artists selling art online?
It is more simple than you might think. All you have to do is tell your story.
What is your story?
What message are you trying to get across with your artwork?
What are your morals and core values?
What are your inspirations?
Your story, your morals and core values are how you will attract your target audience online and build brand awareness.
You know what your message is, it is your job is to tell it to the world.
Watch this inspirational video about how John Deere uses content marketing to educate their customers.
John Deere understood the importance of content marketing back in 1924.
The Furrow Magazine was started in 1895 to provide a valuable, accurate, unbiased source of information that would help farmers improve their operations.
The Furrow didn’t talk about how great John Deere’s equipment was. It was a resource to help farmers improve their business.
If you think about it for a minute, John Deere builds high-quality farming equipment that helps farmers improve their operations as well as publishing an unbiased magazine that helps to improve their operations and solve their problems.
Let’s take Apple’s and John Deere’s success stories and learn from them.
Even if you do not use Apple or own a farm you can still learn from their marketing strategies.
Apple and John Deere have built a long-lasting, profitable business by:
- Producing high-quality products
- Sharing their mission and core values to the world via content marketing
- Providing a solution for their audiences struggles
- Understanding who their audience is
How can you apply their strategies and use them to build a strong online presence and attract people who have a passion for your artistic style?
It is all about telling your story. You have to find a way to communicate your message and core values to your target audience.
I do want to disclose that content marketing will not give you instant results. You will be working on this for as long as you are selling your art online.
But over time you will be able to start separating yourself from all of the other artists selling art online which will increase the value of your artwork and sales.
Here is my story.
I have built a successful online art business for over 16 years because I have worked hard on creating a content marketing strategy based off of my core values.
My personal core values that relate to my art business are:
- To help artists start, grow and monetize an online art business
- Protecting wildlife
- Encourage children to be creative
- Creating Keepsakes
- To Leave the world a better place than when I arrived
My success didn’t happen overnight. I had a clear vision of what I wanted to achieve and I was consistent with my efforts.
At no point was I discourage when a plan did not show the results I was hoping for. Instead, I learned from the information I gathered which allows me to make better decisions for my next marketing strategy.
I share with my audience all of the information I have gathered over the years to help them make better decisions for their art marketing plans.
The artwork I create is, for the most part, is commissioned work. I create keepsakes that will last a lifetime.
Besides commissioned drawings, I create drawings and wood burnings of wildlife and nature scenes.
I am proud to say I have donated thousands of dollars from the profits of my artwork to help animals in need.
I believe that protecting wildlife will be one way I can leave this world a better place for the future.
What Makes A Piece Of Art Valuable
The value of art increases when there is a connection between the collector and the artwork and or artist.
How important is art in our lives?
Art is integral in our culture because it provides us with a deeper understanding of emotions, self-awareness, and more. (Source: Lesli Walsh)
You might be familiar with this beautiful painting by Norman Rockwell.
What makes Norman’s paintings so much more valuable than all of the other paintings that can be found online and are similar?
Norman Rockwell was a master at creating paintings and illustrations that told a story.
But there are thousands of other artists that can create the same style of art Norman created.
Why is Norman’s work so valuable?
Norman Rockwell’s art is so valuable not only because of the quality of his work but also because of his brand, his story.
Rockwell, Norman (1894–1978) US illustrator. An immensely popular painter of rural and small-town life in America, he was best-known for his covers of The Saturday Evening Post (1916–63), among which were the “Four Freedoms” series used as posters by the Office of War Information during World War II. (Source: Encyclopedia.com)
With all of the examples I have talked about, what do they all have in common?
They all have a unique story that people have become fond of.
How did their story become so popular?
Their stories became famous because they started to share their story and vision.
What is your vision?
What is your story?
If you want to increase the value of your artwork you have to start marketing your art online and start telling your story.
Let everyone know about who you are and what message you would like to share with your artwork.
You might be saying to yourself:
- Nobody will be interested in my story.
- It makes me feel uncomfortable to talk about myself.
These feelings are normal.
Sharing your feelings is intimidating especially if you are an introvert like I am, but I do want you to know that it does get easier the more that you do it.
I also want you to know you that your story is important and people what to read about it. They want to get to know the artist behind the artwork they admire.
Sign Your Artwork
There are thousands of artists that are learning how to sell art online and make money.
We have talked about how sharing your story and your core values to your audience will increase the value of your art.
But how do you get people to read your story when nobody knows who you are?
How can you guarantee that people will know you are the artist who has created the artwork they are admiring online?
It is easier than you think. All you have to do is sign your artwork.
Your signature confirms that you are the artist who has created the art that is being showcased.
The number one question people ask when they first see a work of art they are connected to is, “Who is the artist?”
There is nothing more important when it comes to branding your artwork than signing your art legibly.
Choose The Perfect Name For Your Art
Can you imagine trying to buy a book from Amazon if there were no titles on the eBooks?
How easy would it be to find something to watch Netflix if there were no titles for the movies?
It would be near to impossible to find an eBook you were interested in reading or a show that you wanted to watch if they had no titles. It would take hours if not days to find something you were interested in.
- Do you want people to remember your art?
- Would you like to create an emotional connection between a viewer and your artwork?
You will want to choose the perfect name for your art if you answered yes to any of the questions above.
There are two reasons why you will want to spend some time thinking about what you would like to call your finished piece.
First, the name will give the viewer an idea of what the message is behind your creation and second you need a name that will be searchable in the search engines.
People use keywords (words that describe what they are searching for) to find the content they are interested in.
Think about what words people might use in the search engines when they are searching for art you are trying to sell and try to incorporate them in the title.
Take a look at the examples I have found above.
What artwork do you think will be easier for people to find online if they were searching for a print of a horse painting?
How many people do you think will type in Google’s search bar “For The Roses” if they were interested in purchasing a horse painting?
It is a beautiful painting and I understand the connection to the art but the name is not searchable.
Including keywords such as “Horse Painting” or “Horse Race Painting” would make the listing searchable online.
Building brand awareness and connecting your art to your target audience starts by making your artwork searchable with a title that includes keywords.
Related Post: Keywords 101 – Generate Traffic to Your Art Gallery
Dating Your Art
Dating your art will increase the value of your artwork over time.
The more famous you get the more significant your earlier work will become.
Think about how much Thomas Kinkade’s first original painting is worth today.
Make your art more valuable by dating it.
Some artists add the year they created the art after their signature while others will date the back of the piece.
Decide on what will be best for you and be consistent. You will be happy you did in the future.
Number Your Prints
Offering a limited edition has been shown to work well for many artists.
An easy way to increase your income is by selling prints of your original art.
Related Post: How To Sell Art Prints Online And Make Money
You can increase the value of the prints you are selling just by numbering them and offering a limited amount. This is also known as a limited edition.
All you have to do is decide on how many you would like to sell and number them accordingly. (This is an example of how you can number your prints, Print Number 5/200)
Don’t forget to sign the print. Your signature will also increase the value of the print.
Deciding to sell your work in limited edition prints can be a great way to generate interest among collectors and create a sense of urgency around the buying process. (Source: Liana Hayles Newton)
The landing page will be the last page a potential buyer sees before deciding on purchasing your artwork or not making a purchase.
Your landing page should include a short story of what the art is about, the size, what materials you used to create the art, and a list of your policies.
I have found that the more time I spend on my landing pages, the more sales I receive.
This will be the last chance you will have to convince the buyer this piece of art is perfect for their home.
Related Post: How To Write Great Art Descriptions That Sell
Every artist wishes to sell art and increase the value of their artwork.
Selling art is an art and you will want to spend some time every week to learn more about online marketing.
If you want to increase the value of your artwork quicker you will want to learn how to become an online marketing expert.
I have created The Ultimate Online Art Marketing Course to make the learning process quicker.
This course has everything you need to know about online marketing and best of all I am constantly adding new material that you will have access to for as long as you are selling your art online.
How To Increase The Value Of Your Artwork Overview:
- Branding Yourself Online
- What Makes A Piece Of Art Valuable
- Sign Your Artwork
- Choose The Perfect Name For Your Art
- Dating Your Art
- Number Your Prints
- Art Description
You might also be interested in:
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The Productive Artist How to Live Your Dreams
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Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
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