Selling prints of your original artwork can be a great way to generate extra income. There are many POD websites available for artists to sell prints such as Zazzle, Fine Art America, and RedBubble. If you are using these sites, you might have found that selling prints of your work might not be as easy as you have hoped for. In this post, I will share valuable tips on how to increase art sales using POD websites.
How to Increase Art Sales on POD Websites
Wouldn’t you like to make extra income from art that has been sold years ago?
Many artists have learned how they can supplement their income by selling prints of their original artwork.
If one of your goals is to discover different ways on how to increase art sales, selling prints might be the solution you were searching for.
POD companies are allowing artists to sell prints of their original art with no upfront costs to people around the world.
Most Post services have no upfront costs. You will only pay a commission based on the sales created from your listings.
Best of all they take care of all the orders, as well as print and ship the products to the buyer.
Can you imagine making extra money from art you have created with no risks or extra work?
Before POD websites existed, artists would have to purchase large quantities of prints from local printers. They could only hope their investment was a good idea. If they didn’t sell the art prints, they would be out of the money they spent and a lifetime of presents for their friends and family.
Today there are no risks. You might not produce the same profit margin, but it sure beats losing money.
What are POD Websites
POD stands for Print On Demand. POD websites like the ones listed above will take the order from a customer, print your artwork on merchandise, and ship it to the buyer.
You will make a percentage of the sale. The profit line is not high, but it does add up.
The positive is that it does not cost you money in advance.
If you were selling prints on your own, you would have to purchase prints and hope that they would sell. With POD sites, you just have to wait for the sale and collect your money.
Here is a list of some popular POD websites. (This is a small list but it will get you started.)
- Fine Art America
There are some POD websites that sell merchandise with art prints, like coffee mugs, T-shirts, calendars and hundreds of other products.
The most popular POD sites that offer prints on merchandise are RedBubble, CafePress, Zazzle, and Society6.com.
Fine Art America has also been introducing a line of merchandise such as smartphone covers, mugs and more.
Marketing Tips for Selling Art Prints
Let’s talk about how to market your artwork. People have to know your art exists if you would like to sell your original art or prints from POD website.
Learn how to be an expert at marketing your art.
Do not be fooled by sites that claim they have a ton of traffic. Traffic is only good if the traffic is directed to your art listings. If a POD website generates a lot of traffic, it shows that the site is reputable and you should feel secure with the quality of their products and services.
But if you want to sell art prints online you are going to have to put in the work.
Selling art online is becoming more difficult with the number of artists and photographers on the internet. For you to sell your art, your art must be seen.
Most artists fail and get discouraged with POD websites because they think that once they have listed an item they will start seeing sales role in.
To be successful, you will need to market your art prints just like you do for your original art.
The artists that are successful with these sites are the ones putting in the hard work and time.
First, you will need to decide on what POD website you will be using.
They all have similar features and the commissioned earn is relatively equal for each site.
However, I always recommend you to read the terms and conditions prior to using any POD website’s services.
Take some time and visit the POD websites listed above and decide what will be a perfect fit for your goals.
The next step is to write out your goals for your POD website.
You can not increase art sales without goals and a plan.
The final step is to take action and share the products you will be selling to the world.
Where to Market Art Online:
- Artist blog
- Social media sites like Facebook, Instagram, and Twitter
Blogging is an excellent way to showcase your work and generate traffic to your POD Sites.
Your artist blog will be the fuel that will drive traffic to your art listings.
Blogging is not an “instant” sale technique. It takes hard work and dedication for this to work. It is a long-term project that will build your business and increase art sales.
For example, some of my posts I have published over two years ago are still driving traffic to my artist blog.
The work I put in two years ago is still paying off.
Having a plan for your blog will help you build your audience quicker.
Here are a couple of in-depth articles that will get you blogging like a pro.
- Best Content Marketing Strategy for Visual Artists
- WordPress SEO: Optimize Your Artist Website for Search Engines
Do you have a hard time sticking to a writing schedule?
If you want to sell art online you are going to have to write a ton of content if you want to be noticed.
I am going to make it easy for you. I have done half of the work. I wrote The 28 Day Blogging Challenge for Visual Artists. This eBook that is a step-by-step strategy that is designed to help you grow your art blog. All you have to do is follow the steps and write. No time spent on planning or researching what works. I have already done that work for you.
With the fast-paced lifestyle that we live in and the over-saturated content on the Internet, headlines are often passed by in a blink of an eye. It has been said that only two people out of ten will open a post after reading a headline. That is if the headline caught their attention in the first place.
Use relevant keywords that describe your content and your artwork.
Keep your headlines interesting.
The headline should be accurate and describe the content in the post.
For a more in-depth article on how to write headlines visit How to Create Headlines That Attract Buyers.
To market your art to the right audience, you will need to find your niche and create a brand for your business.
Knowing who is interested in the artwork that you create is important for your marketing efforts. You will save time and money if you do some research first.
By creating a brand, you will build brand awareness on your blog, social network sites, website, and POD websites.
Try not to be too broad. That will make it more difficult for people to find you.
For example, my niche is commissioned dog drawings. However; I do provide other commissioned work, but my main business is drawing dogs with graphite. I now know whom I need to market too. If I just branded myself as a commissioned artist, I would get lost in the crowd. My marketing efforts would be a waste of time and money.
For an in-depth article about branding visit Art Branding Basics Increase Your Art Sales.
Most artists that I meet do not feel comfortable promoting their artwork. They feel that they are being conceded or pushy. There are many ways that you can and should promote your work that will not be pushy or make you sound like you are tooting your horn.
Promoting your artwork is a must if you want to increase art sales.
When you are promoting your work, you are just creating brand awareness for a product that you create.
A good way to start is by showing your work to people who are close to you. They will be your best advocates. Your friends and family want you to succeed and will be more than happy to tell their closest friends about your artwork.
The more you share your work with your friends the easier it will become for you to show your artwork to strangers. Practice makes perfect.
More art marketing ideas:
- Share your artwork on social media sites with a link to where they can purchase the prints.
- Put the URL on your business cards and postcards.
- Promote your art to your email list.
Are you growing your email list?
Your email list will be your biggest asset. You will often hear artists saying, “I wish I started building my email list sooner.” Do not become one of them, artists.
Start building your list today. The people who sign up for your email list will be the easiest people to sell your work to. They are already interested in what you create. All you have to do is promote the new art prints you have available and a link to the POD website where they can purchase it.
Here are some articles that will help you to build your email list:
- Ultimate Email Marketing Guide for Selling Art Online
- 4 Email Opt-in Plugins for WordPress
- Best Places to Add an Email Opt-in on Your WordPress Blog
- Email List Building Basics
Selling original artwork or prints takes much energy. You will need to have a marketing strategy for your original artwork as well as your prints. The effort you put in could be financially rewarding.
If you sell an original for $1,000.00, your profit is $1,000.00 minus costs to create, market, and ship.
If you sell prints of the original, your profit margin will continue to increase with each sale for that one original that you have created. In time, this could become very rewarding.
Successful people are driven and patient. Stick to these tips and you will start to see that your following will grow.
- Have a content plan checklist for your blog.
- Write eye-catching titles that will make people want to read more.
- Create a unique brand for your art business.
- Promote your work to everyone.
What are your thoughts on selling prints of your original artwork? Do you think it is worth the energy to increase art sales? Are you using any POD websites? If so which ones are you using and what are your thoughts?
You might also be interested in:
- How to Sell Art Prints Online and Make Money
- Fine Art Giclee Printing – What Artists Need to Know
- 5 Content Marketing Benefits for Artists
- How An Artist Can Supplement Their Income
- How to Promote Your Blog Post
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.