Selling prints of your original artwork can be a great way to generate extra income. There are many POD sites available for artists to sell prints such as Zazzle, Fine Art America, and RedBubble. If you are using these sites, you might have found that selling prints of your work might not be as easy as you have wished. In this article, I will share with you how to increase art sales using POD sites.
What is POD?
POD stands for Print On Demand. POD sites like the ones listed above will take the order from a customer, print your artwork on merchandise, and ship it to the buyer. You will make a percentage of the sale. The profit line is not high, but it does add up. The positive is that it does not cost you money in advance. If you were selling prints on your own, you would have to purchase prints and hope that they would sell. With POD sites, you just have to wait for the sale and collect your percent.
Most artists fail and get discouraged with POD sites because they think that once they have listed an item they will start seeing sales roll in. To be successful, you will need to market your products. The artists that are successful with these sites are the ones putting in the hard work and time.
How to Increase Art Sales on POD Websites
Selling art online is becoming more difficult with the amount of artists and photographers on the internet. For you to sell your art, it must be seen. Blogging is an excellent way to showcase your work and generate traffic to your POD Sites.
Blogging is not an “instant” sale technique. It takes hard work and dedication for this to work. It is a long-term project that will build your business and increase art sales.
Having a plan for your blog will help you build your audience quicker.
With the fast pace lifestyle that we live in and the over saturated content on the Internet, headlines are often passed by in a blink of an eye. It has been said that only two people out of ten will open a post after reading a headline. That is if the headline caught their attention in the first place.
Use relevant keywords that describe your content and your artwork. Keep it interesting and do not make it too broad. If you painted an apple, the title of your artwork should not be “Apple” if you would like it to be found.
Take time to create the headline and description of your artwork.
To market your art to the right audience, you will need to find your niche and create a brand for your business.
Knowing who is interested in the artwork that you create is important for your marketing efforts. You will save time and money if you do some research first.
By creating a brand, you will build brand awareness on your blog, social network sites, website, and POD sites.
Try not to be too broad. That will make it more difficult for people to find you.
For example, my niche is commissioned dog drawings. (http://www.davenevueart.com) However; I do provide other commissioned work, but my main business is drawing dogs with graphite. I now know whom I need to market too. If I just branded myself as a commissioned artist, I would get lost in the crowd. My marketing efforts would be a waste of time and money.
Most artists that I meet do not feel comfortable promoting their artwork. They feel that they are being conceded or pushy. There are many ways that you can and should promote your work that will not by pushy or make you sound like you are tooting your horn. Promoting your artwork is a must if you want to increase art sales.
When you are promoting your work, you are just creating brand awareness for a product that you create.
Start by showing your work to people that are close to you. They will be your best advocates. Your friends and family want you to succeed. They will be more than happy to tell their closest friends about your artwork. The more that you share your work with your friends the easier it will become to show your artwork to strangers.
Share your artwork on social media sites with a link to where they can purchase the prints.
Put the URL on your business cards and post cards.
Selling original artwork or prints takes much energy. You will need to have a marketing strategy for your original artwork as well as your prints. The effort you put in could be financially rewarding.
If you sell an original for $1,000.00, your profit is $1,000.00 minus costs to create, market, and ship.
If you sell prints of the original, your profit margin will continue to increase with each sale for that one original that you have created. In time, this could become very rewarding.
Successful people are driven and patient. Stick to these tips and you will start to see that your following will grow.
- Have a content plan checklist for your blog.
- Write eye-catching titles that will make people want to read more.
- Create a unique brand for your art business.
- Promote your work to everyone.
What are your thoughts about selling prints of your original artwork? Do you think it is worth the energy to increase art sales? Are you using any POD sites? If so which ones are you using and what are your thoughts?
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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