How To Get Your Art Noticed Online
The myth of the poor martyred starving artist is just that – a myth.
While we latch on to legends like van Gogh’s and bemoan the tragedy of one of the greatest artists of all time barely selling one of his paintings in his lifetime, there are just as many who are profitable and prosperous.
The Italian Masters, Pablo Picasso, Frida Kahlo, Andy Warhol – plenty of significant artists also struck it big.
Monet and Renoir began as poor Salon rejects, but once Impressionism had taken off and revolutionized the art world, both were among the wealthiest and most famous and acclaimed artists not just in France but Art History.
So, you don’t have to be a poor martyred starving artist – and if you are now, you don’t have to remain that way.
Let’s take a look at six key ways you can promote yourself and get your art noticed online.
1. Social Media Marketing
“For everything there is a season” – and, apparently, a social media campaign.
It seems there is no field or medium that doesn’t feature social media advertising nowadays, and that includes art.
When promoting your art online, you’ll want to utilize both platforms which are good for showing off visuals of your art and platforms which are good for engagement and blasting out announcements.
Facebook and Twitter are great for the latter, while Instagram is ideal for the former.
Some of the best ways to advertise your art on Instagram are:
- Tie Instagram to your Facebook page. The only thing more powerful than social media advertisements for your art is attaching your different social media platforms together, so clicking on one takes users to the others that much faster.
- Advertise with hashtags. This is a good way to key in users into what your platform – and art – are all about. Hashtags make it easier for both users, as well as the algorithm in sites such as Twitter and Instagram, to spot posts and users that are relevant to the user’s given interests.
Finding the best hashtags to use on Instagram is a challenge most artists face. When they do not see the results, they were hoping for they start to add more hashtags. Soon the entire text is one prominent hashtag.
Tailwind has made it easy for people to discover the best hashtags for every Instagram post, which means that more people will see every post.
Tailwind For Instagram is much more than a hashtag generator. It is also a scheduler and will publish your posts at the best times.
Visit Tailwind For Instagram if you are having a difficult time growing your Instagram followers.
- Interact with users. This goes for social media engagement across different platforms. You want to make sure that you care about them as much as they care about you. This can also naturally be a good way of advertising about any events or exhibitions you have coming up. That said, it is best if you keep those types of more “salesy” posts to a minimum, as you don’t want your users to feel exploited.
- Tag other pages. Love is a two-way street, and the more you tag and like content from other art pages, the more likely they are to return the favor.
2. High-Quality Pictures
It should go without saying, but you should always make sure that the pictures of your art you post online are of good quality.
Don’t go posting content that looks fuzzy or substandard.
After all, this is the first impression most people are going to get of your art online.
Besides, it’s your art and you’re an artist, after all, so why shouldn’t you want it to look as good and 1080p as possible?
This means making sure that you take good, high-resolution photos of your art (if it exists in the real-world) or uploading graphic art which is already of high resolution.
3. Post Frequently, Post Topically
Attention is fleeting online.
Hashtags blow up and then fade away within a few hours or days at the most.
Posting every week isn’t going to cut it.
You need to make sure that you are posting quite frequently across your different platforms.
Doing so is essential for both gaining and, once you have it maintaining user interest.
With so many potential users and pages, you want to make sure they not only have a reason to visit yours, but a reason to keep coming back.
One of the best ways to do that is to make sure your posts are topical.
Even if it’s just a quick sketch responding to what’s going on in the news or responding to a sudden trend online, this kind of content can help keep your social media platforms fresh, topical, and worth revisiting.
Meanwhile, your more long-term and “serious” work can follow its own trajectory.
The combination of short-term, topical pieces and long-term, regular work can help you a multifaceted platform that engages different types of art and different users on different levels, all of which can help get your art noticed online.
4. The Art of the Blog and Vlog
It can feel dispiriting to write a blog or conduct a vlog that only a few dozen or hundred people at most ever see.
Even so, this can be a vital step in helping build your platform, giving a voice and face to your art.
Both of these mediums can also be an effective place to add new pieces and further build your portfolio as well as your personality.
- Best Art Blog Traffic Tips That Work
- 7 Effective Steps For Writing Art Blog Posts That Generate Traffic
- How I Tripled My Art Blog Traffic In 4 Months
5. Share and Share Alike
In the online realm, it’s all about sharing. You thus want to make sure that people who like your art can share it with others.
Of course, as we have established, people are impatient, so you want to make sharing as quickly and impatient as possible.
This means making sure that share and embed features are included.
What’s more, you want to make sure that friends and fans can share things across platforms.
Of course, you’ll also need a website of your own.
If you don’t know how to do it yourself, hire someone who does.
6. The Art of SEO
It may not be artistic, but it is effective.
Search Engine Optimization is necessary for getting any kind of traction on your website within Google’s algorithm.
Making sure that your site is properly SEO optimized is thus essential to make sure your art and website rank higher in Google searches.
Make sure the words on your blog and website are SEO-friendly, use key terms also known as keywords that match the kind of art and website you offer.
If you cannot do this yourself, look to professional SEO services for artists.
Thousands of artists like you are trying to make money selling art online, and most of them are spending a generous amount of time blogging and marketing their artwork on social media.
How do you get your art noticed online with so much competition?
The answer is easier than you might think.
First, you have to identify who your target audience is, then you will have to learn what words and phrases they use to search for art like yours.
One of the reasons many artists become frustrated about blogging is because they are writing about topics that nobody is searching for.
You have to write about topics that your potential art collectors are searching for online.
If you don't, they will discover different artists.
The bottom line is that you will lose sales.
The million-dollar question is, "If so many artists are writing about the same topic, how will people discover your post mixed with the thousands of other blog posts?"
The artist websites generating a significant amount of traffic are on the first page of Google results.
Trinity Owen has an eBook called Get Your Keywords Together: How To Do Keyword Research With Only Free Tools.
Trinity shows you step by step how to gather the best keywords for your niche so your posts will rank in the top 10.
You can receive thousands of daily visitors when your posts rank on page one in Google's results.
Grab Your Copy Today So You Can Start Driving Free Organic Traffic To Your Site - Get Your Keywords Together: How To Do Keyword Research With Only Free Tools
Final Thoughts On How To Get Your Art Noticed Online
The online art market is booming and there is an abundance of people who want to own art just like yours.
The same people who attend art fairs also look to purchase art online.
Getting noticed online will take time and effort but if you stick with the basics and you use the tools available to you you will discover that you too can build a successful online art business.
You Might Also Be Interested In:
- Digital Content Marketing – What Artists Need to Know
- Why Artists Selling Art Online Need A Social Media Marketing Strategy & How To Get Started
- SEO Checklist for Artists Selling Art Online
- How To Fix Paint Brushes That Are Worn Out
- 3 Different Pencil Points For Shading
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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