Do you want to know how To Get More followers As An Artist On Instagram?
Social media can be a challenge, especially as an artist doing all of the jobs as a business owner.
Creating art, writing blog posts, writing weekly newsletters, updating your artist website, Photographing art, answering emails, and doing keyword research leave little or no time to build a following on social media.
Why are so many artists creating Instagram accounts to promote their artwork?
It is as if Instagram is a social media platform that was made for artists.
Images fill up the news feed and make it easy for art collectors to discover new artwork.
Would you like more people to see your artwork and visit your artist website?
In this post, I will talk about how to get more followers as an artist on Instagram so you can start growing your online following today.
By the end of this post, you will know…
- Instagram profile tips
- Why you need an Instagram business account
- How to build brand awareness with similar account suggestions
- Importance of publishing quality posts
- How many times to post on Instagram
- The best Instagram schedule
The Use of Instagram For Artists
Do you want to be on Instagram for Artists?
First of all, what is an artist anyway? A painter, a sculptor, a photographer, or an interior designer?
An artist is someone who communicates visually.
Yes, you could say that most of us are involved in creating art. However, some people do it with passion and intent.
Do you know why?
There is a difference between a painter with passion and a painter who loves to paint or a painter who loves to take pictures. And when you have these differences, you have to understand that there are two different approaches to art.
You may be doing one thing to express your love for art. You can take pleasure in it because it’s a passion. In this case, Instagram for Artists would just be a fun way to promote your work and bring it into your home.
Another approach would be to make a living out of it. By having a small or medium-sized business, you would surely use social media to reach your potential customers. This kind of approach is being widely practiced by artists as well.
There are quite a few ways to become known as an artist. People will seek you out by searching for Google’s search, referred by a friend, or might stumble across your artwork on social media platforms.
By knowing how to promote yourself and share your creativity, you can open an online art business and generate income by doing something you love.
How To Find Artists On Instagram
If you plan to start a business online, it will be beneficial to join artist communities to discover how they promote art online.
Artist communities are widespread online.
Just search on Instagram, Twitter, Facebook groups, and even Pinterest, and you will discover thousands of artists showcasing their creations.
If you see a specific work by an artist that catches your eye, you can subscribe to her or his social media business pages.
Following other artists on Instagram will help you to discover what is working for them on Instagram.
Developing relationships and networking with other artists can be done by supporting the artists you admire.
In return, those artists will support your Instagram page and help you to gain more exposure.
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To find artists on Instagram, type in a few keywords in the Instagram search bar that describe the art you want to discover.
A list will appear displaying artists who create the style of art you are searching for on Instagram.
Next, click on the Followers Link and the Following Link to discover more artists and potential art collectors.
Branding Your Art Business On Instagram
When joining social media, you should consider how the exposure will work.
Instagram can help you promote your artwork and get it in front of people who are passionate about your artistic style.
As you know, word of mouth works much better than advertisements.
So, when joining any social media network, you should post relevant and interesting information to your followers. That will inspire your followers to share it with others.
Keep in mind that everything you do online is a reflection of your art brand.
People will judge the quality of your artwork by the images you publish on your website, Facebook, Twitter, Pinterest, and Instagram.
Whether you’re involved in art marketing, sharing art, or opening a business, Instagram could be the perfect tool to reach millions of people.
Complete Your Instagram Profile
The first thing you need to do after you have created your Instagram account is to fill out your profile.
The first thing people are going to see on Instagram is your artwork.
People who love what you create will want to know who the artist is behind the artwork they are admiring.
They will click on your profile to learn more about you and your art business.
Your username should be your art business name. If you only use your name for banding your art online, add artist after your name for the Instagram username.
For example, my Instagram username is DaveNevueArt.
Next, you will want to upload a headshot so people can identify you in their newsfeeds.
The next thing you will want to do is add a bio. Use your elevator pitch for your Instagram bio.
You want it to be short and descriptive.
It is essential to include a link to your artist website in the bio. This will be the only place where you can add a hyperlink. Setting up an Instagram account is to sell your artwork, so make sure you add the link to your site.
It is more challenging to drive traffic to your artist’s website from Instagram than other social media platforms like Facebook and Twitter.
Facebook and Twitter allow you to add links to every post, whereas Instagram only allows one link, and that is in the bio section.
The good news is that you can change the link at any time, so if you are creating a new post highlighting a new piece of artwork or you are having a sale, you can link to that specific page.
Completing your bio is the first step on how to get more followers as an artist on Instagram.
Create An Instagram Business Account
Setting up your personal Instagram to a business profile is very helpful.
An Instagram business account provides vital analytics that will help you when you should be posting and what type of posts are performing well.
Knowledge is power.
Building Instagram followers will be easier when you discover when your target audience in on Instagram and what content resonate well with them.
Instagram analytics is a tool you must use and is the second step on how to get more followers as an artist on Instagram.
How to switch your profile to a business account:
Go to your profile and tap
the three bars in the upper right corner.
Tap
Settings.
Tap Account.
Tap Switch to Professional Account.
Tap Business.
If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
Add details, like your business category and contact information.
Tap Done.
Source: help.instagram.com
Similar Account Suggestions
One way to build brand recognition and gain new followers on Instagram is to allow Instagram to suggest your name to people who are following other artists in your niche.
The more that you can get your name out there the more people will see your work.
To set up similar account suggestions:
Log into your Instagram account on your PC, click Edit Profile, and select the Select Similar Accounts box.
Publish Quality Posts
Like I have mentioned many times in the past, everything you post online is a reflection of your brand.
How to get more followers as an artist on Instagram starts with a well developed plan.
Quality posts will always produce better results than quantity.
Make sure that the images you publish are high-quality.
Instagram is a visual social media platform. You want to “wow” people with beautiful images of your artwork.
My two favorite tools for editing photos and creating social media images are Canva and Photoshop.
Give them a reason to stop scrolling and engage in your posts.
Stay enthusiastic and create a story on your Instagram feed.
For more information about photographing art visit:
7 Tips For Photographing Artwork To Sell More Art Online
Instagram Posting Schedule
Social media marketing has changed over the past few years and it will continue to change.
In the past, posting multiple times a day would produce great results on platforms like Facebook but now you will see better results if you only publish your best content once or twice a day.
You will see the same results on Instagram.
According to Coschedule, you will see the best results posting on Instagram 1-2 times a day.
Tailwind For Instagram
As you grow your art business, you are going to find it challenging to get everything done to grow your business.
You must work smarter, not harder.
There are plenty of tools available to help you manage your art business.
One tool that has saved me a tremendous amount of time is Tailwind.
I started using Tailwind for my Pinterest account, and it has helped me to increase my following, repins, and drive a tremendous amount of traffic to my site.
Now Tailwind has just revamped their Tailwind For Instagram, and it is better than ever.
Tailwind for Instagram features:
- Drag and drop grid planner
- Built-in content plans
- Post inspiration
- Optimize posts with SmartSchedular and Hashtag Finder
- Auto-Updating Bio Link
- Schedule videos
- Schedule stories
- Photo cropping, and so much more.
- You can try Tailwind free for up to 30 scheduled Instagram posts.
Start Tailwind For Instagram today for free and watch your Instagram followers grow.
Watch this video to see how easy it is to schedule your first Instagram post on Tailwind For Instagram.
Instagram Hashtags
Hashtags serve an essential purpose on social media platforms like Instagram, Facebook, Pinterest, and Twitter.
Hashtags are the keywords and keyword phrases that art collectors can use to find your artwork.
By carefully using the right hashtag, the right art collector might come across your account and become a raving fan.
The challenge is to discover what the best hashtags are for your posts.
Tailwind For Instagram has made that job easier for you as well.
Watch this video to see how it works.
Conclusion:
Building brand awareness takes a lot of planning and hard work.
As an artist, you have to:
- Create beautiful art
- Publish blog posts to increase organic traffic
- Build your email list
- Write newsletters people will want to open
- Become a social media marketing expert
- And the list goes on
Learning how to get more followers as an artist on Instagram is easy.
Developing time management skills is the challenge most artists face.
Be smart and use tools like Tailwind For Instagram so you can spend more time in the studio, creating art people will want to purchase.
Follow the tips outlined above, and soon you will have fellow artists and art collectors admiring your art collection.
In time your Instagram art will receive more engagement. Just make sure you take the time to respond when people take the time to comment on your posts.
Now that you know how to get more followers as an artist on Instagram it is time to take action.
To increase sales on Instagram you might want to consider promoting a flash sale.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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