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How To Promote Yourself On Twitter
Creating name recognition online goes hand and hand with building brand awareness with multiple online tools like Facebook, Instagram, Twitter, Pinterest, art blogs, and artist websites.
Each platform will produce different results and allows you to reach a diverse group of people.
You might have noticed that some platforms like Facebook make it more difficult for business pages to reach their fan’s feeds.
Facebook’s algorithm is continually changing to make Facebook a more engaging platform for its users and provide higher quality content.
The algorithm changes make it more difficult for a business to reach their fans unless they pay for “Facebook Boosts” or “Facebook ads.” The average business page posts reach about 5% of their followers. Big brands with massive follower counts can expect even lower averages.
Because of all the Facebook changes, artists are starting to spend more time on other social media platforms like Twitter to reach a broader audience.
Are you trying to grow your social media following to have your art noticed online?
Twitter is an excellent platform for artists to grow a following fast and network with other artists.
Twitter started in 2006 and now has over 330 million active users.
You have an opportunity to have your art seen by millions of people on Twitter, but it takes more than just tweeting an image of your art.
This post will cover everything you need to know about getting art noticed on Twitter, which will help you turn potential buyers into loyal art collectors.
- How To Promote Yourself On Twitter
- Twitter Vs. Instagram For Artist
- How To Get Your Art Noticed On Twitter
- Branding On Twitter Tips
- Best Time Of Day To Post On Twitter
- Best Days To Post On Twitter
- How Many Twitter Posts Per Day
- Use Hashtags
- Twitter Image Size Guide
- 80/20 Twitter Rule
- Final Thoughts On How To Get Art Noticed On Twitter
Twitter Vs. Instagram For Artist
Both Twitter and Instagram are excellent tools for artists to reach a broader audience, but you will have to learn two different marketing strategies to see the best results.
Instagram is a visual social media platform where people go specifically to see beautiful images and artwork. Artists have done very well, growing a massive following on Instagram, but you can reach a broader audience if you make a presence on Twitter.
Twitter might not seem like a place where people enjoy art, but artists, illustrators, and comic artists do very well on Twitter. Not only will people engage with your art on Twitter, but it is also an excellent platform for building relationships with art collectors, gallery owners, and other artists.
On the other hand, Instagram will have your art seen by many people, but the only way you can connect with them personally is if they click on your Instagram bio and click on your website’s URL.
Twitter makes it easier for your readers to be directed to your website by allowing you to include links every week.
Instagram is different and doesn’t make it easy to drive traffic to your site. You will have to create a strong call to action on every post and direct them to your Instagram bio to take further action.
So the question is, should you focus on Twitter or Instagram for building your art business?
Learning how to market your art business on all social media platforms is recommended, but if you are new to selling art online, Twitter is an easy platform to build brand awareness and might be the best solution.
After you get your Twitter business account running smoothly, you can learn how to market your art on Instagram and other platforms.
How To Get Your Art Noticed On Twitter
Just like Facebook, Twitter is also continually changing, and you will want to keep on top of all the different changes that come along.
Even though there will be changes, some of the basics will always play an essential role in getting your art noticed on Twitter.
- High-quality images
- Best times to post
- Engage with other people on Twitter
- Comment on and share other tweets
- Do not just sell on Twitter
- Create a strong profile page
As you can see, Twitter is an easy platform to work with.
Upload high-quality images of your art, talk about the latest news about your art business, engage with other people on Twitter, use hashtags, and create a professional Twitter profile. Once you get used to these basics, it is essential to be consistent with your marketing efforts.
Now that you know the basics of Twitter marketing, let’s talk a little more about each strategy to grow your Twitter following faster.
Branding On Twitter Tips
What is branding on Twitter?
Branding your art business is done by developing strategies that make it easy for people to recognize your art and your tweets. Your brand is more than a logo. It is a reflection of your art business’s mission and values.
Here are some tips that will help you to build your brand on Twitter:
Twitter Handle – Your Twitter username or handle is your identity and will be the first thing people see on Twitter and represent your art business or artist’s name.
Many artists use their name for the domain name of their artist website.
Along with their name, they will include keywords at the end of their names like an artist, fine art, or wildlife artist.
JaneSmithArt.com (domain name)
@janesmithart (Twitter handle)
Using the same name for both your website and Twitter handle will make it easier for people to identify on both platforms. The only challenge you might face is that Twitter only allows you to have 15 characters for a handle. So if your domain name is longer than fifteen characters, you might have to revise it but keep it as close as possible.
Complete Your Twitter Profile – Your Twitter profile is free real estate for you to brand your art business.
Upload a headshot, logo, or an image of your art for the profile picture.
The rule of thumb is to keep the profile consistent on your marketing platforms, including your website, Facebook, Pinterest, and Instagram.
Add your elevator speech in your Twitter bio. The Twitter bio is where you can explain what your art business offers. You are only allowed 160 characters, so make every word count.
You will also want to include a link to your website in your bio. You will be surprised how many times people visit your Twitter bio and click on the link to your website to see more of your artwork and read your art blog.
Best Time Of Day To Post On Twitter
During the day, there will be times that you will want to publish your tweets so more people will see them.
Tweets do not live long, so you want to focus on the best time to deliver your content.
Tim Ferriss conducted a study and discovered the best time to tweet during the day.
Tim found that between 8 am and 8 pm are the best times for tweets to be seen on Twitter.
Tim also found that it was best to tweet more tweets between 12 pm- 4 pm.
Keep in mind that these are just guidelines, and you will want to do your experiments to discover when your target audience is on Twitter.
For example, if you live in New York and your target audience lives in LA, you will want to Tweet at 9 am to get your Tweets seen at noon.
Best Days To Post On Twitter
Like all social media platforms, there will be certain days that you will see more engagement on your Twitter posts.
Brian Edmondson explains that Monday and Thursday are the best days to post on Twitter, and posts delivered on Friday after 3 pm receive little engagement.
Again just like we mentioned earlier, you might see different results than Brian.
For example, you might discover that your art collectors visit Twitter more on Friday than on Monday or Wednesday.
Start by using Brian’s guide, take accurate records then experiment with other days to see what produces the best results for you.
How Many Twitter Posts Per Day
To build a following on Twitter, you will want to know when and how often the best times to post.
Kevan Lee performed a study and found that most large businesses found the best results when they tweeted three times a day.
Three tweets a day is not that much, but if that is all it takes, then that is what you should focus on.
Many artists think that more is better when publishing on social media. They believe that if they tweet 25 times a day, post 30 times a day on Facebook, upload 30 images a day on Instagram and pin 35 pins a day on Pinterest, they will build a larger following faster.
They soon become discouraged because they spend endless hours on social media, and their sales are not increasing.
The best way to develop a social media marketing plan is to start with the minimum amount of published posts and compare them with increasing the number of posts published.
You will discover what your magic number is in just a few months. Once you know how many times you should tweet, stick with that number, and use the extra time saved on other marketing strategies.
You might already be familiar with hashtags. They are keywords preceded by the # symbol.
For example, a hashtag for “wall art” would look like #wallart.
Hashtags group, similar topics on Twitter, making it easier for people to find the content they are interested in.
In the past, people used many hashtags in a tweet to reach more people. However, Twitter recommends two hashtags as best practice.
You will increase the chance of more people seeing your tweets if you use no more than two hashtags relevant to the tweet’s content.
For example, use #pastel #wildlifeart if you tweet about your latest pastel painting of a lion.
To discover the best hashtags for your content, try the hashtag tool Hashtagify.
Twitter Image Size Guide
It is essential to know the image size for Twitter. Uploading a different size could create a cropped image that will not showcase your art correctly.
Here are the image sizes for your Twitter business account:
- Twitter Profile – 400px x 400px
- Twitter Header – 1500px x 500px
- Twitter Tweet Image – 600px x 335px min, 1600px x 900px max
To easily create and edit beautiful images for Twitter, go to Canva and click on the Twitter link. The template is the perfect size for Twitter images.
80/20 Twitter Rule
Getting your art noticed on Twitter will be easier than you might have thought as long as you follow the tips provided earlier in this post.
However, having your art noticed on Twitter is one thing, and having an art collector click on a tweet’s link and purchase art from your online art gallery.
Twitter is social media, so you will see better results if 80 percent of your posts talk about what is going on with your art business rather than 100 percent of your tweets saying “Buy This.”
The rule of thumb is to publish 80 percent helpful content and 20 percent content highlighting products or services.
Develop a Twitter publishing calendar with eight tweets for content and two tweets for selling products.
Final Thoughts On How To Get Art Noticed On Twitter
The first step is to optimize your Twitter bio and add a link back to your online portfolio.
The next step is to develop a scheduling calendar using the 80/20 rule.
- Different times during the day to tweet
- How many times a day to tweet
- Different hashtags
Study what strategies work best for your target audience and stay consistent with your efforts
Also, do not be afraid to retweet the same content. Try scheduling the same tweet at different times during the day so it will reach more people.