Are you having a difficult time driving traffic to your artist website? In this article, I will share with you how to generate free traffic with basic SEO.
How to Generate Free Traffic with Basic SEO
Would you like to receive a large amount of free traffic to your art blog?
I have some good news. It is possible.
Instead of spending money on “boosting” your Facebook posts, spend time writing for your blog.
I do have to tell you, it does take time for search engines to index your site but in time your artist blog will start to generate a lot of traffic.
Read How My Blog on Art Marketing Reached 25,000 Monthly Views for more information on how I build up my blog.
If you are serious about building a following for your art blog, you will need to schedule in some time to learn about SEO.
What is SEO?
SEO is the abbreviation for Search Engine Optimization.
Why would you need to learn about SEO?
Imagine that you spent hours a week writing posts about your artwork. You are doing everything that an artist should do to promote their business.
You are writing posts about new artwork, tutorials, and latest news about you.
After a few months, you realize that your posts are not being seen.
You feel discouraged that you wasted all of that time for nothing.
Discovering how content is found on the internet will significantly increase the views of your posts.
Generate free traffic with basic SEO should be one of your primary marketing goals. That means that you do not have to pay for leads and advertisement.
Think about this for a moment. I wrote a post and within one day it brought over 2,800 views to my artist website. I did not have to spend one cent for that traffic. All I needed to do was to educate myself about SEO and to write valuable content that would be helpful for the reader.Generate free traffic with basic SEO should be one of your primary marketing goals.Click To Tweet
Before I start sharing with you how to generate free traffic with basic SEO I want to review what basic SEO is.
If you just started marketing your art you have probably heard and seen these three letters, SEO.
SEO is the abbreviation for Search Engine Optimization.
In short, by optimizing your website and blog, you will make it easier for search engines like Google to understand what your content is about. This will help Google and other search engines like Bing to refer your posts to the right people. This group of people is also known as your target audience. Your target audience is the people who are interested in your artistic style.
When you are building your art blog, you have two goals. The first goal is to have people visit your blog. The second goal is to drive traffic from your art blog to your website to sell your art.
Google uses an algorithm that finds quality content that has relevant information for what the reader is searching for.
Here is a screenshot of a Google search I did for “Art That Sells”.
My post was ranked number one in the search results. But that is not all, Pinterest is promoting my post. This one article has almost 5,000 social shares and is still driving a large amount of traffic to my site.
A simple way to increase your SEO is to create content that people are interested in. By creating high-quality content Google will rank your posts higher in the search results. Google is smart and will figure out what your content has to offer and will provide it to the appropriate people.
Think of it this way. Let’s say that you were looking for a recipe for chocolate moose. You type in the search box “recipes for chocolate mousse”. Google knows what are looking for and will provide you with the best content.
If Google didn’t have this sophisticated algorithm, you would be clicking link after link not finding what you were looking for. You along with everyone else would probably stop using Google to search for information.
One way and maybe the most important way to generate free traffic with basic SEO are to write the best content that you can.
To sum it up you want to optimize your blog to make it easy for Google to know what your content is about while having quality information for the reader.
How to Optimize your Blog Posts
So many people ask “How do I get more traffic?”
The answer is simple. Create great content for your niche. After some time, Google will figure out what your blog has to offer. When people search for topics that are on your blog, they will find your posts. The content has to be perfect for this to work.
If you do not put your all into it, Google will list other blogs that have better content. Google wants to give the best content to its readers.
The best way to optimize your blog is to optimize the content for your readers, not for Google.
Here are some tips to think about when you write your posts:
- Write for the Reader.
- Know what your reader’s interests are. Knowing what your readers are interested in will give you valuable information for when it is time to write your posts.
- Be consistent with the quality of your posts. All of your posts should be your best. Google only wants to share the best.
- Create content that is relevant to your niche. Being consistent with what you write about will make it easier for Google to know what your blog is about.
If you are using WordPress, I recommend a plugin called YOAST.
This is a very powerful plugin that will help you with your SEO.
Click here to read about YOAST and what it has to offer.
Besides it being a great SEO tool for bloggers it is free.
How to generate free traffic with basic SEO is easy when you know what Google’s main objective is. Google wants to give the best content that is out on the web to its readers.
To rank high in Google, the main thing for you to start doing is to write great relevant content that pertains to your art business.
When you are accomplishing that, then you can reach deeper into more advanced SEO tactics.
YOAST will help you greatly with SEO if you are using WordPress. Take a look at it.
Do you use YOAST? Do you find it hard to write great content? What are your blogging difficulties?
You might also be interested in:
- Content Writing – Online Marketing for Artists
- 16 SEO FAQs for Artists Selling Art Online [Infographic]
- WordPress SEO: Optimize Your Artist Website for Search Engines
- Digital Content Marketing – What Artists Need to Know
- Build Traffic with List Posts
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