Are you an artist or crafter looking to start selling your work online?
Pinterest could be an excellent platform for you.
In this post, we’ll teach you how to enable rich pins on Pinterest so that your pins include more information and look better on the platform.
What Are Rich Pins
Rich pins include extra information, such as the price of a product, the location of a restaurant, or the author of a blog post.
There are different types of rich pins:
- Article pins include the headline, author, and description of an article.
- Product pins include the name, price, and characterization of a product.
- Recipe pins include the ingredients, cooking time, and serving size of a recipe.
- Place pins include the address, hours of operation, and phone
- Place Pins have an address, a map, and a phone number.
Benefits Of Rich Pins
The advantages of rich pins are that they look better on Pinterest and include extra information that can be helpful for customers.
For example, product pins have the product’s price, and recipe pins include the ingredients and cooking time. This extra information can help customers decide if they want to purchase or try a recipe.
Enable Rich Pins on Pinterest Step-by-Step
If you have not done so already, you will want to install the Yoast SEO Plugin.
Yoast is an SEO (search engine optimization) plugin that helps you optimize your site for search. Even if you are not enabling Rich Pins, we highly recommend this plugin.
To enable Rich Pins, you will have to prep your posts with meta tags. The Yoast SEO plugin makes this easy.
After installing the Yoast plugin, go to the General Settings and click on Features on the top menu.
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Scroll down and enable Advanced Settings Pages.
Your site’s metadata is enabled, and you are ready to go to the next step.
Visit Rich Pin Validator.
Go back to your site and copy the URL link from any post.
Note: it cannot be the homepage URL. The URL has to be from a blog post.
Go back to the Rich Pin Validator and paste the URL into the box that says Enter a valid URL.
Click Validate.
You will receive a message stating Your Pins Ben Validated if everything went well.
Click Apply Now.
A pop-up will appear with your website’s domain name.
Click Apply Now again.
That’s it. You are done.
It takes a few days for Pinterest to approve Rich Pins.
After being approved, all of your pins will display your website’s name, blog title, and favicon.
Conclusion:
Rich pins are a type of pin on the social media site Pinterest that includes more information than regular pins. For example, product pins have the name, price, and description of an item for sale; recipe pins will show you all the ingredients needed to cook it up and cooking time and calories per serving.
Rich Pins provide customers with extra detail they may not get in other types of online shopping or browsing experiences. This is why enabling rich pins can be so beneficial – it provides your products and recipes with valuable metadata, which helps people decide if they want to purchase them or try them out.
