Pinterest is an enormous social media site, with over 100 million active users and 50 billion pins.
It has become a great visual bookmarking tool for people to save their favorite images from around the web.
If you are an artist trying to sell your art online but don’t know how to create beautiful Pinterest-worthy images, then this blog post is for you.
We will show you how to use Canva in order to make stunning graphics that can help boost your website’s conversions.
Why Is Pinterest Important For Artists
The first step to selling your art online is creating a website. Without one, you can’t start promoting yourself and driving traffic to your site where people will buy your art.
Just as important as the design of the actual website are all of those beautiful images that make up the content on it. When artists sell their work, they need to create high-quality logos, banners, social media graphics, or any other type of visual representation that tells potential buyers what their artwork is about without them having to read long descriptions or text explanations.
Pinterest has created an opportunity for artists by giving us access to this huge platform and its 100 million active users. Artists can now use Pinterest as another way to promote themselves and cross-promote their products and business across multiple.
Eye-Catching Pinterest Images
Why is it important to create Pinterest images that stand out?
It’s important to create eye-catching Pinterest images because it can make the difference between someone seeing your post and scrolling past. For example, if you have a great design for a pin that includes text on top of an image that has a lot going on in the background, like patterns or colors, then people will more likely see this tweet as they scroll through their feed rather than having to find it again later when they are looking for specific content related to what interests them most.
Therefore, don’t be afraid to experiment with different layouts and designs. It might take some time to find out what works best, but it is worth it.
Why Canva
Canva is online design software that makes it easy to create beautiful images for social media, blog posts, and presentations. With Canva, there are over 2000 free templates to choose from, or you can start with a blank canvas as well.
You have the option of adding shapes, text boxes, and icons in any color or orientation, which gives you more options than if you were working on one big image using Photoshop. In addition to this, editing is simple because everything is drag-and-drop based so that anyone can use it. There is no technical experience required.
Canva also lets you upload an existing photo like an art piece that’s already been created offline or use their free images, purchase stock photos through their site, or sign up for a premium account, giving you access to thousands of high-quality photos.
How To Tell How Well A Pinterest Image Is Doing
There are many ways to determine how well a Pinterest pin is performing. The easiest way is by using Tailwinds Insights.
Tailwind’s Insights shows you the number of likes, the percentage of repins that have been made, and then a list of all the pins in your account.
The Tailwind’s Insights dashboard provides information on what images are performing well on Pinterest as well as their engagement metrics: impressions (impressions is how many people you reached), engagements which include clicks over to website links or specific products within an e-commerce store ), new followers (how many followers were made because of this pin) and shares.
With these three elements in mind, it makes sense why higher quality images with more eye-catching designs will get more attention than others.
Create Pinterest Images With Canva
Canva has made it easy for people to create breathtaking social media images, and best of all, it is free.
The following tutorial will help you create a beautiful Pinterest image in Canva.
What You’ll Need:
- A computer or laptop with an Internet connection (It’s best to use Google Chrome browser.)
- The latest version of the Canvas App from canva.com/designers, downloaded and installed on your device – Download here if you do not already have it! It is free for both Macs and Windows PCs.
- A Pinterest business account. There are also thousands of Canva templates for blogs, Facebook, Twitter, and Youtube.
Go to Canva and create a free account or purchase the premium membership.
Create Pinterest Images With Canva – Template Size
To start, you will want to select a template size for your Pinterest Image.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
The image on your artist blog post should be large enough for Pinterest but not too large where it will distract from your content.
Decide on how large you would like the image for your blog post. There is no right or wrong answer. Just find out what works best for your audience.
I have found that a custom size of 650 pixels x 650 pixels works best for my posts.
To create a custom size, click the Use Custom Dimensions link on the top right of the homepage.
Add in the height and width, then click Design.
Now you are ready to design your Pinterest Image.
Canva has free and paid images, elements, and text tools to work with.
Canva Layouts
To start, I am going to talk about Canva Layouts.
The Layouts are image placeholders that allow images to auto-size to the template.
Click Layout on the left sidebar. Here you will see a large variety of templates to choose from.
I usually pick the single Layout, but I will give you an example of what the others will do.
In this example, I chose the Layout with two vertical grids.
To insert an image in the grids, upload two images from your PC.
Once your images are uploaded, drag and drop the image to the desired grid.
After the image is on the grid, you can add a filter, crop, flip or adjust the spacing by clicking the appropriate links on the top of the page.
Add Shapes With Canva
Canva makes it easy to add shapes to your images.
To add an image, click the Elements link on the left sidebar.
You will have the option to add free images, grids, frames, shapes, lines, illustrations, icons, and charts to your image.
Note: you will have the choice between free and paid elements.
In this example, I added two frames so I can add text to the image.
To insert a shape, click the Shapes link, and drag and drop the image you wish to use.
Adjust the size of the shape with the dots on the edge of the image.
Change the colors of the shape with the color blocks on the top of the page.
Spend some time to see what elements are available. I am sure there is something that will spark your creative mind.
Add Text With Canva
You will have several options for adding text to your images.
Click the Text link on the left sidebar.
The first options are adding a heading, adding a subheading, and adding a bit of body text.
You will have the option to change the font style, size, bold, italics, center, bullets, spacing, and color of the text with each of these options.
You also have the option to pick a text design that is already created. You will still have the option to edit the colors and size.
The text on the left is an example of a text field.
Images Dimensions For Pinterest
The ideal Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. The platform recommends these Pinterest dimensions for standard size Pins to guarantee the best Pin image quality possible. Photo sizes should be a minimum of 600 x 900. (Source: Tailwind)
Images Dimensions For Pinterest
The ideal Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. The platform recommends these Pinterest dimensions for standard size Pins to guarantee the best Pin image quality possible. Photo sizes should be a minimum of 600 x 900. (Source: Tailwind)
To create Pinterest images on Canva, click on the “Pinterest” tab on the top menu.
Choose an image template that fits your needs and click to edit it. Follow Canva’s easy steps by dragging in a photo from your computer or tablet, selecting colors and styles for text, adding shapes like circles, hearts, or stars using the add shape toolbox (underneath where you drag photos), and more. It is as easy as creating a blog image as described above.
To make your Pinterest images stand out, use vibrant colors such as orange, pink, yellow, etc., unique fonts with cool patterns – Designers recommend using sans serif typefaces for better legibility across various devices- try the San Francisco font family, which is free on canva.
Final Thoughts On Creating Images With Canva
Successful artists will tell you that they can spend up 80% of their time marketing and promoting their artwork. Tools like Canva make the job of creating marketing content a much easier one.
We hope this blog post has given you some insights on how to use Canva for your own artwork, as well as the best practices for using Pinterest images in blogging and other social media platforms.
Pinterest is an amazing platform that can help bring exposure to artists around the world- but selling art is not just about getting likes or followers on Pinterest. Creating high-quality original posts with interesting imagery will also have an immense impact on your following and website traffic. We urge our readers to take advantage of all the tools Canva has available from templates, fonts, backgrounds, and more- there are so many easy ways we can make ourselves a stand-out artist online.
You’ll never know if it works unless you try.
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