Are you becoming discouraged that no one is reading your posts? In this post, you will discover easy tips that will help you to create blog posts people will read and come back for more.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Original Pastel Painting by Dave Nevue
How To Create Blog Posts People Will Read
By the end of this post, you will know…
- How to structure art blog posts
- Blog post tips
- Blog post style
- How to link text in WordPress
How many times have you been excited about writing one of your best art blog posts to only find out that your family is the only one who read the piece?
Everyone who has written a blog post, newsletter, magazine article and book has been there.
The good news is that if you learn from your mistakes and study other successful writers you will start to create a blog post structure that will excite your readers.
The structure is defined as arranging something according to a plan.
The structure provides an organization or a pattern.
Your pattern, the way you organize your posts, and your sentences will become your writer’s voice.
Just like your artwork. There is nobody who can paint and draw exactly like you.
Yes, there are people who might paint the same subject as you do but the final painting will never be the same between you and other artists.
Over the years you have created your own unique artistic style. You want to do the same with your writing.
If you are not consistent, your readers will not know that you wrote the post. Your top priority is to have your audience get to know and trust you.
The structure of your art posts will allow your readers to have an enjoyable experience reading what you have to say.
Your following will become familiar with your style and learn your voice.
If you continually change the format of your posts, you will confuse them, and they might lose interest in what you have to say.
Take some time thinking about how you would like your posts to be structured.
When you have decided what you like, stay consistent.
You want to build loyal readers. Your loyal readers will become loyal fans and your best advertisers.
How does the structure of your blog post create a loyal reader?
Your readers are reading your posts for entertainment, education, inspiration or motivation. If you can provide an experience they will enjoy, they will look forward to reading more of your articles.
The structure of your article should provide a flow of content the reader can absorb effortlessly.
Respecting the reader’s time on your site will build a relationship.
The reader will connect with your articles and learn your writing voice.
Your goal is to have the reader feel as if they are talking with you one on one.
How To Structure Art Blog Posts
Before you can develop a structure, you need to decide what type of content you will be delivering.
Here are just a few ideas you might want to consider:
- New artwork posts
- Upcoming events
- Work in progress
- Art tutorials
- DIY tutorials
- Diy craft tutorials
The structure of these examples will be entirely different from one another.
You will want to decide how you would like each category or subject to be designed.
For example, supply posts will be different from work in progress posts. The supply post will be filled with your views and facts on a particular tool that you are featuring. Work in progress posts will feature images of your artwork. You will have more text on the supply post than the work in progress post.
Some artists come to me and say that they would like to share with people tutorials on how to paint or how to draw but are hesitant because there are so many people doing it already.
I tell them exactly what I am going to tell you, do it.
There is nobody who can paint like you and there is nobody who can teach like you. Do it!
Now that you know what your objectives are let’s go over some tips I have learned over the years to help you write posts that people will want to read and keep coming back for more.
How to Write Goals You Can Achieve Workbook
Create Blog Post Tips That Work
- Your opening sentences will describe the topic of the article. Spend some quality time on your opening sentence to hook your readers. Over 25% of readers will leave the page after reading the opening sentences without reading the content of the article.
- The next section should explain what the readers will learn if they continue to read. If you are writing an art supply review, this is where you will describe a summary of a particular product that you are reviewing.
- The following section should explain who will benefit from the article.
- After that, you should explain why the content is relevant and what it will resolve.
- The next section should provide a solution.
- A call to action is next. Where would you like your readers to go from here?
- The final section is a conclusion of the entire post.
This is a simple outline of how I write my blog posts.
Create A Blog Post Style
There are a few best practices I would like to share with you to make an easier reading experience for your audience.
- Short Paragraphs – Less than six sentences.
- Bullet lists – Use bullet lists to highlight key facts that you are writing about.
- Numbered lists – Use number lists to explain step by step ideas.
- Bold text – Highlight keywords for the readers who scan blog posts.
- Italicized text – Great for quotes or questions.
- Images – Break up text with eye-catching images.
- Videos – Include videos that support your content.
Here are some extra things that you might want to consider.
- Add in-text links to other posts that you have written.
There are a couple of reasons you ought to consider linking to other posts.
The main reason is that you are providing a great experience for your readers by providing them with extra content that they will be interested in reading.
The other reason is that you are keeping your older posts alive.
Instead of having your older posts get lost, help them stay alive by linking to them.
How to link text to another page in WordPress.
Create blog posts with internal links to other posts that you have written.
Highlight the text that you would like to create a hyperlink.
Click on the Insert/edit link.
Add the URL that you would like the text to link to then click Apply.
You might also want to consider adding “More articles you might enjoy:” at the end of the post.
- Keep your article flowing and stay on topic.
- You want to make your article easy to read.
- If your content ‘s hard to read and jumps from topic to topic, you will increase the chance of losing your reader.
Many people who read blog posts just skim through the content.
If you make it easier for your reader to scan, you will increase the chance of them reading your entire post.
Create blog posts that people want to read.
You want to build your audience.
You do this by writing to your audience.
Be consistent with your writing and structure your posts to make it a more enjoyable experience for your readers.
Create blog posts your readers will love.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow, and monetize your online art business.
Art Business Planners