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Are you thinking about selling your artwork but you do not know anything about marketing? In this post, you will discover how to create an effective art marketing strategy that will build a solid foundation for your art business.
How To Create An Effective Art Marketing Strategy
The dream of earning money from your artwork has been with you for as long as you can remember.
You have spent many hours enhancing your craft and you are at the point in your life where you are confident people will be interested in purchasing your work.
The roadblock you face is you do not know where to start.
All of the time you spent on your art has been about improving your skills not selling your artwork. Now is the time to start focusing on selling your art and learning how to become an art marketing expert.
Before we get started I want to disclose that if you really want to sell your art, I mean really want to earn money from your artwork, you can.
The only thing that will hold you back is yourself.
Before you start building your art business I want you to be confident in yourself, your artwork and your ability to learn how to build a successful art business.
You can do it and you will as long as you put the time into it.
I also want to explain that selling art online is hard work and it does take time for any business to see growth.
It is so important to remember that marketing your art is not going to give you instant results. Most “overnight success stories” didn’t happen overnight. Many years were spent laying down the groundwork and trying different strategies.
Below are 5 tips to help you create an art marketing plan that will produce positive results.
Know What Your Objectives Are
Before you can come up with any art marketing ideas that will work you need to have a clear vision of what you want.
Take five, ten or even fifteen minutes to write what your goals are.
The time spent on writing your goals will save you time in the long run.
If you have never written any goals before that is ok. It is easier than you think.
Ask yourself these questions:
- How much money would you like to earn every month from art sales?
- Are you going to be selling your art online and offline (galleries, craft fares, open house events, etc.)?
- Are you going to be selling prints of your art and other merchandise with your art printed on it like (calendars, greeting cards, mugs, etc.)?
- How are you going to be marketing your art?
- How much time can you devote to marketing your art?
- How much time can you devote to creating new art?
- How much art will you need to sell to reach your goals?
- How long will it take you to sell the amount of art you need to reach your goals?
- Are your goals realistic?
Know Who Your Buyers Are
Now that you have your goals written down and you have a clear vision of what you are working towards you can start focusing on marketing your art.
Art marketing definition: Marketing is the action or business of promoting and selling products or services, including market research and advertising.
The first step is to identify who your target audience is.
Your target audience will be a group of people most likely to be interested in your artwork or service.
In order for people to purchase your art, they need to relate to the tone and message of your creations.
The easiest way to do this is by imagining your collectors by a series of specific groups.
The people who are most like you will be your main group, your target audience. If you love wildlife and you like to paint realistic wildlife paintings, then people who also like wildlife and realistic paintings will be your target audience. These will be the people you will want to spend most of your energy marketing to.
There will be other groups of people you will want to market your art to as well but keep in mind that you will not see the same results as you do when you market to your main group.
The people in the next group will be a group of people who share some of the same interests as you do but not all of them.
You can continue building as many groups as you would like.
When you are done, list the groups in order of significance so you can focus your marketing time as efficiently as possible.
How To Establish Yourself As An Artist
Your artist marketing plan starts by building a brand for you as an artist and your art business.
The brand you create will make it easier for people to identify your artwork online and make the people who follow you connected to your story and art.
Your brand should be consistent on your online art gallery, artist blog, social media accounts, and even your business cards and flyers.
You want to make sure your audience knows it is you on every platform they visit.
Start Marketing Your Art Locally
You will find quicker results by focusing on marketing in the place where you live.
The people who know you will support you and spread the word that you are an artist and you are selling your paintings and drawings.
They will be the first group of people who will join your tribe. Ask them to follow you on your social media business pages and join your email list. They will help you to build a larger following by sharing your posts on their personal pages.
Start marketing your art in the town you live then slowly branch out.
Be Consistent With Your Artist Strategy
Always remember that you are the CEO of your art business. You will be responsible for your business’s growth or lack of growth.
You will have to make all of the decisions and do all of the work.
Everything you do on a daily basis will affect your business in the future.
If you work on your business every day you will see continued growth.
If you skip days here and there, the growth of your business will be affected.
Schedule your art marketing work week and stay consistent.
Remember what I said earlier, it will take time to build your business. The more you work ar building your art business the quicker it will grow.
The 5 strategies outlined in this post are the basics on how to market your artwork and build a successful business.
These strategies will build a strong foundation for you and allow you to build your business as large as you can envision it to be.
How To Create An Effective Art Marketing Strategy Overview:
- Know What Your Objectives Are
- Know Who Your Buyers Are
- How To Establish Yourself As An Artist
- Start Marketing Your Art Locally
- Be Consistent With Your Artist Strategy
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