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You are here: Home / Facebook Art Marketing / How to Create a Custom Facebook Page URL

January 14, 2021 By Dave Nevue

How to Create a Custom Facebook Page URL

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Facebook Business Page URL

Facebook is still the top social media platform for businesses to promote their products and services.

Creating a Facebook business page for your art business will help you share your art with a broader audience.

Making it easy for your fans to discover you on Facebook is the first step in growing your fanbase, and this can be done by creating a new Facebook business page URL.

Facebook provides a generic URL for business pages, but you have the option to create a vanity URL to make it easier for your fans to visit your Facebook business page.

A vanity URL is a unique web address branded for marketing purposes. (Source: HubSpot)

This post will show you how to create and promote your Facebook vanity URL so you can sell more art on Facebook.

create username

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Why You Should Create A Custom Facebook Page URL

Did you know that you could create a custom Facebook Page URL?

With over I billion monthly active users, promoting your art on Facebook only makes sense.

The first step you should take after creating your Artist Page is to choose a username to create a vanity URL.

A vanity URL is just the URL of your Facebook Page. It is just like the URL to your WordPress blog.

A URL (Uniform Resource Locator) is a unique identifier to locate a resource on the internet. It is also referred to as a web address. URLs contain multiple parts, including a protocol and domain name that tells a web browser how and where to retrieve a resource. (Source: Search Networking)

Your Facebook page will default get a generic URL consisting of numbers.

It will look like facebook.com/pages/(your business)/144237027.

A URL name like this will make it difficult for you to share your Facebook Page. First, you will have difficulty telling someone the URL, and more often than not, the person you told will forget the URL name when they visit Facebook. 

Second, It will not look professional on your business cards, flyers, and website.

The good news is that there is a way to customize your Facebook Page URL.

Your customized Facebook Page URL will look something like Facebook./(your business)

How to Create a Facebook Page Custom URL

Login to your Facebook account (the account that administers your artist page)

Go to http://www.facebook.com/username/. This link will direct you to the page where you can add your custom URL. (If you do not log in first to your Facebook account, you will be directed to do so when you use this link.)

Click Set Username for your Pages

Select the page that you would like to add the custom URL to.

Enter your custom URL and check for availability.

If it is available, click Confirm.

It is that easy. Now you have your custom artist business page URL.

Facebook’s Username Requirements

Here is a list of Facebook’s username requirements you will want to become familiar with before creating a username.

  • Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.).
  • You can only have one username per page.
  • Your page must have at least 25 fans to establish a vanity URL.
  • Usernames are not transferable or editable.
  • Some generic words (such as “ice cream” or “wine”) are not available.

Complete Page Information

Fill out all of the page information after you have decided on a URL for your Facebook page.

Review and fill out the:

  • About section
  • URL
  • Profile Picture and Cover Photo
  • Start info
  • Address
  • Long description
  • Phone number
  • Add posts to the Page.

Create A Facebook Cover

Any artist who wants to build a successful career knows the importance of branding. Your brand sets you apart from other artists and helps you build a loyal following.

One of the best ways to brand your art business is to create a compelling clickable Facebook cover. Your cover is the first thing people will see when they visit your page, so it’s essential to make a good impression.

Here are some tips for creating a Facebook cover that brands your art business:

  1. Use high-quality images. The cover image is the largest image on your page, so it should be high-quality and visually appealing. Choose an image that represents your brand and style of art.
  2. Use colors that match your brand. Your cover should be cohesive with the rest of your page. Choose colors that compliment your profile picture and work well together.
  3. Keep it simple. You want your cover to be eye-catching, but you don’t want it to be overly busy or cluttered. Use clean lines and simple shapes to create a polished look.
  4. Add your logo. If you have a logo for your art business, include it on your cover. This will help people to remember your brand.

Where To Promote Your New Facebook URL

  • Ask friends to like your page
  • Send an email blast
  • Share on social media platforms
  • Add it to your Instagram description
  • On your artist’s blog
  • On a business card

How To Change FB Profile URL

Have you ever wanted to change the URL for your Facebook profile? It’s actually quite simple.

First, go to your profile page and click on the “About” section. Under the “Basic Information” category, you will see an option to change your username. You can choose any combination of letters or numbers that hasn’t already been taken by another user.

Keep in mind, however, that once you change your username, it cannot be changed again. So make sure you are happy with your choice before hitting “confirm.”

Once you have successfully changed your username, your profile URL will also change to reflect this update.

How To Share A FB Post URL

Sharing a FB post URL is a simple process that allows you to bring attention to the content you find valuable or share it with others.

First, locate the FB post you want to share. Then, click on the upside-down triangle located in the top right corner of the post. A menu will appear and from there, select “Copy Link.” This will copy the FB post’s unique URL onto your computer’s clipboard.

Finally, paste this URL into your desired location – whether it be an email, text message, or social media platform.

Keep in mind that FB also allows you to directly share posts onto your own timeline or a friend’s timeline by using the same menu options mentioned above.

Final Thoughts On Creating A URL For Your Facebook Business Page

Selling art online is about building brand awareness and letting people know you are an artist and have the artwork for sale.

Facebook is one way you can reach a new audience.

By following the steps above, take a few minutes to create a custom Facebook Page URL.

Facebook Page Change URL

Have you ever wanted to change the URL of your Facebook page? It’s pretty simple.

First, ensure that you’re an admin of the page and that it has at least 25 likes. Then, go to the about section of your page and click on the “Edit” button next to your page’s username. From there, you can type in a new username of your choice (as long as it hasn’t already been taken), and click save. Your page now has a shiny new URL. Remember that you can only change your username once, so choose wisely.

More Posts Related To Facebook Marketing

How To Change Your Facebook Fan Page Name

How To Add Products To A Facebook Shop

Facebook Insight Basics What Artists Should Know

5 Tips That Will Drive Traffic To Your Artist Website

7 Facebook Marketing Tips Artist Need to Know

How to Create a Facebook Fan Page Step by Step

Filed Under: Blog, Facebook Art Marketing, Social Media Marketing Tagged With: facebook

About Dave Nevue

Dave Nevue is a Professional Pastel Wildlife Artist and the founder and CEO of Nevue Fine Art Marketing. He also authored the eBook The Productive Artist How to Live Your Dreams, and provides courses on art marketing at Nevue Fine Art Marketing Courses.

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