There might be times during your art career that you will want to change your business name and brand. Many young artists are eager to start selling their artwork at local art fairs and online. As their artistic skills evolve, they begin to notice what style of art sells best for them. At that point, they might decide to change their Etsy business name to make it easier to market to their target audience.
If you are interested in changing your Etsy name, you are at the right place. In this post, we will show you how shop owners can change their names along with some Etsy guidelines. Not only has Etsy made it easy to sell products online but it is also easy to change a shop’s name.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Why Etsy Sellers Change Their Small Business Name
One of the main reasons an artist might change their Etsy name is to help them create a more effective marketing plan to reach more potential customers. When an artist starts to notice what style of art sells for them, they have an opportunity to narrow down their niche so they can develop a more prolific art marketing strategy.
A great way to grow a small business is to focus on marketing to a target audience. A target audience is a group of people interested in products or services relating to a specific niche.
For example, if an artist painted ocean scenes and wildlife art and noticed that all of the art they have sold was wildlife, they might want to include keywords relating to nature in their Etsy name. The perfect name will tell people exactly what type of products you are selling on Etsy.
How To Change An Etsy Store Name
- Log in to your Etsy account and click Shop Manager.
- Click Settings at the bottom of the left menu bar.
- Scroll down and click Info And Appearances.
- Click Shop Name and add your new shop name.
- Click Save when you have finished.
Rules For Creating An Etsy New Name
- Must follow Etsy Guidelines – Etsy Seller Policy
- No spacing or punctuation.
- No more than 20 characters.
- Etsy shop names can not be changed more than five times.
- You can not reuse an original Etsy shop name.
- The shop’s name will become the domain name.
Think of different name ideas before you decide on the name of your shop. You only can change an Etsy name five times, so think of the long term. As we have mentioned earlier, your business might change as you start to sell products, so think of how you can narrow down your niche to come up with a great name that will build brand identity.
How To Choose A Good Etsy Shop Name
Choose a memorable name. You want to make it easy for new buyers to remember your online shop. This way, they can become repeat buyers.
Include searchable keywords. Keywords are words that people use in a search bar to discover content they are interested in. Including keywords in your shop title will make it possible for new collectors to find you online.
For example, if you paint dogs with acrylics, you might want to include words like:
- Dogs
- Pets
- Paws
- Acrylic
Think of a brand name. Some artists are searching for a unique Etsy shop name, and when they have decided on a title, it has nothing to do with their business. Keep your name simple and choose words that describe your business.
The last step is to do a quick search to ensure that nobody else is using the same name or a similar name.
What To Do After Changing Your Etsy Name
It is an excellent idea to let everyone know about your name change so they can find you in Etsy’s search results. The first thing you will want to do is announce your shop’s name on all of the social media platforms you promote your art on. The next step is to send a newsletter to your email list. The last step is to change tangible marketing supplies like business cards, brochures, and email address signup logs.
Final Thoughts On How To Change An Etsy Shop Name
Changing a shop’s name on Etsy is straightforward. The important thing to remember is to follow Etsy’s guidelines and to choose a name that accurately describes your business. You want to make sure that your new name is easy to remember and searchable in search engines. A successful Etsy shop starts with a descriptive name that describes the products and services small businesses offer.
More Etsy Related Articles
Is It Hard To Sell On Etsy
Some people might believe that it is tough to operate an online business from home. The truth is that running an art business or craft business online is now easier than ever before. With over 4.66 billion active internet users worldwide, small businesses can build a large following. Opening an … [Read more…]
Best Sellling Digital Downloads On Etsy
Over the past few years, digital products are becoming more popular on Etsy. When Etsy first launched in 2005, people would visit Etsy hunting for handmade crafts and goods they couldn’t find anywhere else. It was like an online craft fair with crafters from around the world. As Etsy became more … [Read more…]
Where To Print Prints From Etsy
People are now purchasing digital art on Etsy at an affordable price and printing them at home or through local printing services. The quality of printing a digital print might not be a good as fine art prints or limited edition prints but they will be perfect for wall art in your home or office as … [Read more…]
Selling Digital Art On Etsy – Complete Guide
Selling Digital Products On Etsy Are you trying to find different ways to earn extra income from your original artwork? Selling giclee prints is one option, but have you thought about selling digital images on Etsy? Selling digital downloads on Etsy is easy and another way to reach a … [Read more…]
