There might be times during your art career that you will want to change your business name and brand. Many young artists are eager to start selling their artwork at local art fairs and online. As their artistic skills evolve, they begin to notice what style of art sells best for them. At that point, they might decide to change their Etsy business name to make it easier to market to their target audience.
If you are interested in changing your Etsy name, you are at the right place. In this post, we will show you how shop owners can change their names along with some Etsy guidelines. Not only has Etsy made it easy to sell products online but it is also easy to change a shop’s name.
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Why Etsy Sellers Change Their Small Business Name
One of the main reasons an artist might change their Etsy name is to help them create a more effective marketing plan to reach more potential customers. When an artist starts to notice what style of art sells for them, they have an opportunity to narrow down their niche so they can develop a more prolific art marketing strategy.
A great way to grow a small business is to focus on marketing to a target audience. A target audience is a group of people interested in products or services relating to a specific niche.
For example, if an artist painted ocean scenes and wildlife art and noticed that all of the art they have sold was wildlife, they might want to include keywords relating to nature in their Etsy name. The perfect name will tell people exactly what type of products you are selling on Etsy.
How To Change An Etsy Store Name
- Log in to your Etsy account and click Shop Manager.
- Click Settings at the bottom of the left menu bar.
- Scroll down and click Info And Appearances.
- Click Shop Name and add your new shop name.
- Click Save when you have finished.
Rules For Creating An Etsy New Name
- Must follow Etsy Guidelines – Etsy Seller Policy
- No spacing or punctuation.
- No more than 20 characters.
- Etsy shop names can not be changed more than five times.
- You can not reuse an original Etsy shop name.
- The shop’s name will become the domain name.
Think of different name ideas before you decide on the name of your shop. You only can change an Etsy name five times, so think of the long term. As we have mentioned earlier, your business might change as you start to sell products, so think of how you can narrow down your niche to come up with a great name that will build brand identity.
How To Choose A Good Etsy Shop Name
Choose a memorable name. You want to make it easy for new buyers to remember your online shop. This way, they can become repeat buyers.
Include searchable keywords. Keywords are words that people use in a search bar to discover content they are interested in. Including keywords in your shop title will make it possible for new collectors to find you online.
For example, if you paint dogs with acrylics, you might want to include words like:
Think of a brand name. Some artists are searching for a unique Etsy shop name, and when they have decided on a title, it has nothing to do with their business. Keep your name simple and choose words that describe your business.
The last step is to do a quick search to ensure that nobody else is using the same name or a similar name.
What To Do After Changing Your Etsy Name
It is an excellent idea to let everyone know about your name change so they can find you in Etsy’s search results. The first thing you will want to do is announce your shop’s name on all of the social media platforms you promote your art on. The next step is to send a newsletter to your email list. The last step is to change tangible marketing supplies like business cards, brochures, and email address signup logs.
Final Thoughts On How To Change An Etsy Shop Name
Changing a shop’s name on Etsy is straightforward. The important thing to remember is to follow Etsy’s guidelines and to choose a name that accurately describes your business. You want to make sure that your new name is easy to remember and searchable in search engines. A successful Etsy shop starts with a descriptive name that describes the products and services small businesses offer.
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