Are you having a difficult time reaching your audience on Facebook? If you are, you are not alone. In this post, I will share with you how Facebook Video can help you reach more people on Facebook.
How To Build Your Art Brand With Facebook Video
I started hearing artists complain more and more about Facebook a little over a year ago. I can understand the frustration, but the writing was on the wall.
Every year Facebook changes its algorithm, making it more difficult for Business Pages to reach their following.
This should be no surprise. In 2016 Facebook announced that it would be cleaning up its news feeds for a better user experience.
Brian Boland explains why in his post, Organic Reach on Facebook: Your Questions Answered.
“There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.”
It makes sense if you think about it. Would you enjoy going on Facebook if you had to scroll through business posts for five minutes before seeing a post from one of your friends? Of course, you wouldn’t.
We must keep that in the back of our minds when posting to Facebook.
Years ago, it was recommended to post several times throughout the day.
Times have changed, and businesses are finding it more productive to post higher-quality content, less frequently.
What should you do?
Like I have said, put your time into things that give you the best results, like blogging.
With that said, Facebook can still be a powerful tool. You will have to use a different strategy today than you did a year ago.
What Is Hot On Facebook
According to Justin Kerby:
“Video on Facebook accounts for just 0.9% of all posts. Here’s the crazy thing about that: this same 0.9 % of posts account for 7.15% of all reach on the network. And that number is growing.”
If you want to receive more organic reach on Facebook, you will have to play by Facebook’s rules.
Facebook knows that people enjoy videos, so in turn, they are sharing more videos on people’s news feeds.
There is your golden ticket.
Start incorporating video into your Facebook marketing strategy. Doing so will help you to get more organic reach.
Facebook Video Tips
Many artists do not create videos because they feel uncomfortable. This is a normal feeling by most people. However, if you want to build your brand awareness on Facebook, you will have to get used to it. I want to tell you through experience that you will get used to it over time. The hardest part is just starting.
Here are some tips to get started:
- Do not go out and waste money on expensive gear. All you need is a smartphone.
- Prepare what you are going to talk about.
- Practice once before shooting the video.
- Take the video.
- Edit the video after you are done if needed.
- Publish the video directly to Facebook. You will get more traffic if the video is not uploaded to YouTube first.
- Do not worry if the video is perfect. Your videos will get better over time. The important thing is to start doing it.
- Make the first five seconds count. Most people will scroll past the video unless you catch their attention quickly.
- Include a call to action.
- Try different things to see what works best for your audience.
Facebook Stories is another marketing strategy that artists are doing well with.
I hope that you enjoyed this Facebook tip. Facebook is constantly changing. If you want to stay at the top, you will have to change with them. The video is working now, so grab your smartphone and take a video.
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