Are you having a difficult time reaching your audience on Facebook? If you are you are not alone. In this post, I am going to share with you how Facebook Video can help you to reach more people on Facebook.

How To Build Your Art Brand With Facebook Video

I have started hearing artists complain more and more about Facebook a little over a year ago. I can understand the frustration but the writing was on the wall.

Every year Facebook is changing their algorithm making it more difficult for Business Pages to reach their following.

From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in organic reach, according to social publishing tool SocialFlow.

This should be no surprise. In 2016 Facebook announced that it will be cleaning up the news feeds for a better user experience.

Brian Boland explains why in his post, Organic Reach on Facebook: Your Questions Answered.

“There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.”

It makes sense if you think about it. Would you enjoy going on Facebook if you had to scroll through businesses posts for five minutes before you could see a post from one of your friends? Of course, you wouldn’t.

We have to keep that in the back of our mind when we are posting to Facebook.

Years ago, it was recommended to post several times throughout the day.

Painting Repeat Patterns by Hand: A Daily Practice by Cleo Papanikolas on Creativebug!

Times have changed and businesses are finding it to be more productive to post higher quality content, less frequently.

What should you do?

Like I have said in the past, put your time into things that give you the best results, like blogging.

With that said, Facebook can still be a powerful tool. You will just have to use a different strategy today than you did a year ago.

What Is Hot On Facebook

According to Justin Kerby:

“Video on Facebook accounts for just 0.9% of all posts. Here’s the crazy thing about that: this same 0.9 % of posts account for 7.15% of all reach on the network. And that number is growing.”

If you want to receive more organic reach on Facebook, you will have to play by Facebook’s rules.

Facebook knows that people are enjoying videos, so in turn, they are sharing more videos on people’s news feeds.

There is your golden ticket.

Start incorporating video into your Facebook marketing strategy. Doing so will help you to get more organic reach.

Facebook Video Tips

Many artists do not create videos because they feel uncomfortable. This is a normal feeling by most people, however, if you want to build your brand awareness on Facebook you will have to get used to it. I want to tell you through experience that you will get used to it over time. The hardest part is just starting.

Here are some tips to get started:

Do not go out and waste money on expensive gear. All you need is a smartphone.
Prepare what you are going to talk about.
Practice once before shooting the video.
Take the video.
Edit the video after you are done if needed.
Publish the video directly to Facebook. You will get more traffic if the video is not uploaded to YouTube first.
Do not worry if the video is perfect. Your videos will get better over time. The important thing is to just start doing it.
Make the first five seconds count. Most people will scroll past the video unless you catch their attention quickly.
Include a call-to-action.
Try different things to see what works best with your audience.

Facebook Stories is another marketing strategy that artists are doing well with.

Conclusion:

I hope that you enjoyed this Facebook tip. Facebook is constantly changing. If you want to stay at the top you will have to change with them. For now, the video is working, so grab your smartphone and take a video.

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