Last Updated on January 7, 2020

Are you spending too much time on social media? In this post, you will discover how to get your life back and how to be more productive marketing on social media.

How To Be More Productive Marketing On Social Media

Is social media a curse or a blessing for artists selling art online?

I have seen some drastic changes with most social media platforms over the past couple of years. One of the reasons there are so many changes is because there is some healthy competition between social media networks.

How does this affect you as an artist trying to sell art online?

The changes will affect you in multiple ways.

Just a few years ago I would see my Facebook posts reach a large percent of my followers. I have watched the numbers drop consistently over the past two years.

If I didn’t keep up with all of the changes I would not have known what strategies I should be implementing to help me to reach more of my followers organically.

When social media changes, you have to change with them or you will quickly see yourself being left behind.

How can a person who is working alone do all of the work necessary to succeed?

That is an excellent question.

The answer is simple, prioritize. Work on strategies that are producing results in both the growth of your business as well as monetary. You will also need to learn how to be more productive with your time.

Productive Marketing On Social Media Tips

Below are some tips on how to be more productive marketing on social media.

Social Media Strategy

Building a social media presence will only happen if you have a strategy. You need more than just spending time on each of your social media sites. You need to execute a plan.

Develop some goals that you would like to achieve with your social media site, then create a strategy that will help you achieve your goals.

Keep these key points in mind when you are creating your strategy.

What social media sites are you going to be active on?

It is common for artists to sign up for all of the different social media networks that are out there.

How can you blame them?

Every time you turn around someone will tell you, “You will sell more art if you are on….”

I have done that in the beginning as well. I soon realized I was spending a lot of time accomplishing nothing.

In order for me to be able to grow my following on a social media network, I had to find out where my target audience was hanging out on as well as learn different tactics on how to get myself noticed.

I came to terms that working on just a couple of different social media networks would produce better results the spreading myself thin on multiple ones.

Action Step

I challenge you to only pick one social media network to work on for the next two months.

Spend the extra time you were logged into other sites to learn how to best market yourself so you can build a large following.

This will be a difficult challenge for most of you but I can promise you will see real results if you stick to it.

Document Your Social Media Marketing Goals

After you have decided on what social media networking you will be working on for the next two months, write out some goals.

Everyone’s goals will be unique so sit down and take some time to decide what you really want.

Maybe you would like to increase your following by 25%.

You might want to increase the traffic driven to your artist blog.

Or you might want to increase your sales on the social media site you are working on.

It doesn’t matter what your goals are.

What matters is that you have a goal to strive for and that it is realistic.

Action Step

Do not overlook this step. This will be the most important step you take.

Take ten, fifteen or even an hour to write out your goals.

Posting Frequency

Now that you have your goals written out, you will need to decide on how often you will be publishing content.

Just a few years ago, marketers found it to be more beneficial to post multiple times a day. Frequency was better than quality.

Like I have said earlier, social media is constantly changing.

It is better to post less but with higher quality content. This is actually good news for us. We do not have to spend extra time throughout the day to login into a site to publish content.

Action Step

Take some time to research how often you should be publishing on your social media network. Every site is different so you will have to do some homework.

Limit Your Time On Social Media

So far everything that we went over is helping you to be more productive with your time. You will only focus on one site. You have goals you will be working towards and you have also learned that you do not have to post multiple times throughout the day.

Now is the time to look at the whole picture.

You are on social media because you want to build an online presence and have your followers visit your blog.

The more people who visit your blog, the greater your chance will be to land sales.

To increase the chance of you landing, even more, sales, you will have to dedicate some time to writing blog posts. The good news is that the content that you write for your blog can be shared on your social media site. You will also have extra time to write because you will be limiting your time on social media.

Action Step

Decide on how long you would like to spend on social media every week and stick to it.

Make an effort to log down how often you are on social media so you can stay on track.

Batching Tasks

Every day I strive to get more work done in less time. By doing this I am increasing the value of my time. I am actually giving myself a raise. (I go over this in detail in my book, The Productive Artist – How to Live Your Dreams.)

One way for me to be more productive is by batching tasks together. For instance, I will spend time one day during the week to schedule posts for the entire week. I will even dedicate a time to answer all comments, instead of login on to the site throughout the day.

There are many ways that you can batch tasks together so you can get more done in less time.

Action Step

Take some time to map out your weekly schedule and see if there are any tasks you can do all at once. This will take some time for you to perfect, but you will be happy when it is working for you.

Conclusion

If you want to be more productive marketing on social media, you will have to be disciplined and develop a plan.

Start by choosing one social media site to work on. Then write out your goals and develop a strategic plan to accomplish your goals.

Are you finding yourself spending too much time on social media? I would love to hear your thoughts in the comment section below.

You might also be interested in:

• How to Write Long-Term and Short-Term Plans
• How My Blog on Art Marketing Reached 25,000 Monthly Views 
• 10 Easy Steps to Become More Productive with Your Day
• 10 Social Media Marketing Tips Every Artist Must Know
• 7 Essential Tips on How to Sell Paintings Online

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